Deux par Deux is a kid’s fashion brand which used inBeat to find relevant influencers for their marketing efforts. They were seeking mother micro-influencers. Here’s how they did it.
When we think of influencer marketing, we tend to think of a marketing channel; a means of distribution. How many people will our collaboration reach? How many sales will it generate?Although there is logic to such thinking, it does not fully utilize the influencer’s potential.