Studies
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STUDIESHow a Kid’s Fashion Brand Used inBeat to Work with Micro-Influencers
Deux par Deux is a kid’s fashion brand which used inBeat to find relevant influencers for their marketing efforts. They were seeking mother micro-influencers. Here’s how they did it.
STUDIESThinking differently about Influencer Marketing
When we think of influencer marketing, we tend to think of a marketing channel; a means of distribution. How many people will our collaboration reach? How many sales will it generate?Although there is logic to such thinking, it does not fully utilize the influencer’s potential.