This article covers tips and tricks to detect fraudulent influencers. We go through fake engagement to unethical automation to help you understand what a good influencer is.
Micro-influencer marketing is a powerful way for mobile apps to drive downloads and awareness to their brand. This article covers actionable advice to help you skyrocket your influencer marketing
In this guide, I will go through the process of discovering, pitching, and managing micro-influencers at scale.
Influencer-generated content (IGC) or user-generated content (UGC) outperforms studio/stock content by a factor of 5 to 1 on conversions. We have witnessed this first hand across multiple clients we work with on the agency side.