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Facebook has 3.05 billion active users. Short-form video content has become increasingly popular.
And 69% of consumers trust influencer recommendations.
All this gives you a golden opportunity to captivate a new audience, leveraging this engaging format’s allure while reducing ad fatigue with influencers.
You’re on the best page to learn how to do all that.
We’ll share our knowledge and unique insights as an influencer marketing platform, discussing:
Pro tip: This article is for you even if you don’t think leveraging influencers is the right social media tactic for you.
Let’s dive in.
Benefits of Facebook Reels:
Influencer Marketing Strategy:
Best Practices for Facebook Reels:
Facebook Reels are short-form video content, mirroring the style that has become immensely popular on platforms like TikTok and Instagram.
These videos, which can be up to 60 seconds long, offer a creative canvas for storytelling, allowing users to express themselves with a mix of music, text, filters, and interactive elements.
The good news is brands like you can do the same thing.
And it’ll be more than just keeping up with trends; it’s a recognition that user preferences have shifted toward more engaging, concise, and visually captivating content.
Your target audience is massively watching Facebook Reels.
That’s because this type of content provides an immersive experience, appearing not only in dedicated Reels tabs but also interspersed within news feeds and groups.
The result is your brand can benefit from a wide visibility and engagement.
Facebook Reels can help you drive engagement, broaden your reach, and make more sales.
Here’s a good example from the UK driving school Conquer Driving:
The driving instructor explains why going too slow can cause problems, helping students and beginners with lots of useful tips.
At the same time, this is a great way to promote the school, showing potential students what sort of information they would get there.
And here’s Venusfit showcasing 11 tips on how to change mobility exercises, while also offering a 30% discount to all its followers:
While Facebook and Instagram Reels are interconnected due to their shared ownership by Meta, there are distinct differences in how they function.
For instance, viewing an Instagram Reel on Facebook leads to a seamless transition between the apps, especially when interacting with the content, like commenting.
The key distinction lies in the visibility of Facebook Reels.
Unlike Instagram, where your content primarily reaches your followers, Facebook Reels have the advantage of appearing in the Feeds of a broader audience, regardless of whether they follow you.
This feature significantly widens your reach, allowing your content to be discovered by a diverse group of users.
And that opens doors to new connections and audiences – especially if you use influencers.
If you’re convinced to try Facebook Reels, here’s a solid plan you can follow, courtesy of our sister agency inBeat.
As we said in the intro, you don’t necessarily need to use influencers to leverage the plan below.
At inBeat, a crucial phase in powering your Facebook Reels with influencer marketing, is what we call “mood-boarding.” During this phase, our expert team does in-depth research and strategic planning, which form the backbone of your campaign.
Here’s a step-by-step guide to creating a robust strategy and a compelling creative brief:
For example, workout website Fitnessblender has always created people-first home exercise routines.
This customer-centric ethos and approachability are evident throughout their online presence.
And it’s also visible in their Facebook Reels.
In the example below, Tasha, one of the fitness trainers there, gives the audience the behind-the-scenes scoop on her newest programs while creating desire for that program.
You can skip this step if you’re not using content creators.
After setting the stage with a solid mood-boarding phase, the next crucial step in powering your Facebook Reels with influencer marketing is finding the right influencers.
This step is what we at inBeat call “mood-matching.”
Mood-matching involves aligning the essence of your brand and campaign goals with the right influencers.
The key here is to find influencers who can create genuine content that resonates with your strategy and embody your brand’s vibe and values.
The good news is we have free tools to help.
inBeat boasts an extensive database of influencers across various niches and social media platforms.
This database is your gateway to finding the perfect match for your brand.
Here’s how to use it:
Let’s say you want to find micro-influencers from India with a 5% or higher engagement rate interested in travel.
Just add these filters with a few clicks:
2. Influencer stats: You can view detailed statistics for each influencer profile in our database.
This includes number of followers, engagement rates, average likes, and likes per post.
These insights are invaluable in making an informed decision about which influencers align best with your brand.
3. Customizable ‘iMessage Ad’ template: To add an extra edge to your influencer campaigns, inBeat provides a free, easy-to-use ‘iMessage’ style Figma template.
This tool allows you to create engaging, personalized outreach messages.
Basically, leveraging inBeat’s resources for mood-matching helps you partner with relevant influencers whose content resonates with your target audience and amplifies your presence on Facebook Reels.
Creating compelling Facebook Reels involves a blend of creativity, strategy, and the right tools.
Here’s a step-by-step guide on how to craft Facebook Reels:
If you want to save your efforts, you have two other options:
Here’s an example of a high-quality UGC video created with Showcase influencers:
Editing your Facebook Reel to make it engaging and on-brand involves several creative elements.
Here’s what to consider:
Facebook Reels allows you to add music from its extensive library. You can search for a specific song or browse by genre and mood.
Alternatively, you can record your own audio or use audio from other Reels (if allowed by the creator).
Original audio can be particularly effective for trending challenges or memes.
You can add text overlays to your Reel to convey messages, add context, or highlight key points.
Customize the font, color, and size to match your brand style.
Plus, use stickers to add an interactive element to your video clips.
These can be polls, questions, hashtags, or animated graphics to make your Reel more engaging.
Use relevant hashtags to increase the visibility of your Reel.
Research popular and trending hashtags in your niche first.
Alternatively, you can create or use existing brand-specific hashtags for brand consistency and to encourage user-generated content.
Captions can provide context, add personality, and encourage viewer interaction.
Keep them concise but engaging.
Remember: Include a Call-to-Action (CTA). Encourage viewers to engage, visit your profile, or check out a link in your bio.
Facebook offers a slew of creative editing tools you can leverage, so use their playground.
Remember, editing aims to enhance your message and engage your audience, not to overshadow the content itself.
Experiment with these features to find what works best for your brand and Facebook audience.
Once your Facebook Reel is crafted and edited, the next step is to share it effectively.
First, ensure you set your visibility to "public" because public Reels have a wider reach.
Then, select the audience.
If your page has audience options enabled, you can select specific demographics like age, gender, location, and interests.
This ensures your content reaches the most relevant audience.
Next, choose where your reel will appear:
Now, hit the Share button to publish your Reel.
To maximize the impact of your Facebook Reels, follow the best practices below.
These guidelines will help ensure your content is engaging, relevant, and effective.
Understand who your audience is, their interests, and what they engage with.
Tailor your content to resonate with them, making it more personal and relevant.
Stay updated on current trends, challenges, and popular formats within the Reels ecosystem.
Incorporating these trends can increase the relevance and shareability of your content.
Ensure that your content is of high quality, both in terms of visuals and substance. Avoid posting for the sake of posting.
Each Reel should add value to your audience and align with your brand.
Reels are designed for mobile viewing and have a 9:16 aspect ratio, so always use vertical videos.
This format takes full advantage of the screen space and provides a better viewing experience for the audience.
Incorporate music to make your Reels more engaging.
Choose tracks that complement your content and resonate with your audience. Use Facebook’s extensive music library for legal and diverse options.
Good lighting is key to creating visually appealing content.
It improves the video quality and makes your Reel more professional and eye-catching.
Adding captions makes your content accessible to a wider audience, including those who watch without sound.
Captions also help reinforce your message and can improve engagement.
One of the best examples of Facebook Reel editing is the clip below:
The shiny colors, the Barbie film music, and the foreground shot make people stop and watch the entire reel. inBeat's influencers can create full-screen and immersive ads just like this clip.
Besides, the hashtags are also wisely chosen.
They attract a wide audience with generic hashtags like #cakelife and #cake, but they also clearly suggest this brand offers cake-making courses.
Facebook Reels can be up to 60 seconds long. This duration allows for creative flexibility while maintaining the quick, engaging format that viewers enjoy.
To share Instagram Reels to Facebook, first ensure your Instagram account is linked to your Facebook account. When posting a Reel on Instagram, you’ll see an option to also share it to Facebook. Simply toggle this option on before posting.
Reels on Facebook can be found in several places: on the dedicated Reels tab, in your News Feed, and on the pages of creators or brands. They may also appear in groups if shared there.
Facebook has introduced monetization options for creators, such as ads in Reels. To access these features, you must meet certain criteria Facebook sets, including follower count and engagement levels.
Yes, Facebook provides analytics for Reels. Creators and page managers can view insights such as reach, engagement, and play time, which are crucial for understanding the performance of their content.
You cannot edit the video content once a Reel is posted on Facebook. However, you can delete the Reel and repost it with the changes.
The frequency of posting Reels depends on your content strategy and audience engagement. It’s recommended to maintain a consistent posting schedule, whether that’s daily, several times a week, or weekly, to keep your audience engaged and grow your reach.