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An influencer creative brief template is a document that shows your influencers precisely what you expect from them. That’s why it’s essential to be as straightforward as possible regarding all details of your campaign.
This creative brief starts with details regarding your company, your campaign objectives, and specific guidelines, as we’ll explain below. It’s wise to include the dos and don’ts in your creative brief, too—all for the sake of specificity.
Read along as we explain the importance of an influencer brief and what this form should include.
We live in a busy world, and you know that. You probably already talked with your influencers face to face, through text, e-mail, and calls. At this point, you’re pretty sure that everyone knows what needs to get done.
So why do you need that creative brief?
It’s essential to make this document your priority because:
In the end, having this influencer creative brief template ensures peace of mind, and there isn’t a price for that.
Here are the primary sections that you should include in your brief template.
Overview
The overview is an introductory section that outlines the campaign’s starting points, such as:
Deliverables
Deliverables are the things that your influencers should get you based on that deep understanding of your company and your current goals. Make sure your creative brief template features:
Visual Guidelines
Most social media is highly visual, so you will need to think of your customers’ esthetic experience. As the saying goes, an image is worth a thousand words; make sure your influencers understand what sort of pictures/videos they’re supposed to post.
- Location
- Time of day
- Lighting
- Other objects except for your product and how they should be arranged
Pro tip: While specifics are reasonable, try not to limit your influencers’ creative freedom too much. Include only those visual requests directly related to your campaign’s strategy.
Captions
Your visuals should have suitable captions, so the catch is also to provide precise requirements without messing with your influencers’ muses. Remember that you don’t want your influencers’ messages to sound too template-y.
Instead, aim for captivating and authentic content. Include:
Particular hashtags because you want people to identify your campaign quickly and engage with it seamlessly.
- Traffic increase: Click here to read more.
- Awareness: Like, share, and subscribe.
- Learn your customers’ feedback: Tell us below what products you prefer/you’re using.
- Increase sales: Apply below to get the best loan.
Pro tip: When setting these outlines, consider what part of the marketing funnel you want to employ:
Dos and Don’ts
Remember that social media platforms must clearly label all ads and sponsored content. If your influencers don’t do that, you can face many problems.
Don’t hesitate to remind them of the rules on different platforms like:
Other restrictions can include:
Having an influencer creative brief template saves you from many problems that are easy to avoid. You can use the template we include in the PDF below and adjust it according to your current campaign goals. Don't forget to also check out our Influencer Agreement Template.
And if you need more help, inBeat is just one click away with a full, customizable, and FREE database of micro-influencers. Alternatively, you can schedule a phone meeting to review your goals and think of a strategy together.
Template Brief
[Campaign Name] Brief
[Your Company Name]
[Date]
Company Background
Campaign Details
- Location
- Time of day
- Lighting
- Other objects except for your product and how they should be arranged
Do:
Don’t: