INFLUENCER MARKETING

Top 20 BuzzSumo Alternatives for 2024

Struggling to find the perfect content for your audience?

BuzzSumo is a popular tool for discovering high-performing content, but it may not be the ideal solution for everyone.

Whether you're on a budget, seeking industry-specific features, or need a more comprehensive content marketing suite, there are excellent alternatives available.

Don't worry, you've come to the right place!

This article explores 20 powerful BuzzSumo alternatives, each catering to different needs and budgets.

We'll delve into their extensive range of features, target users, pricing plans, and how they compare to BuzzSumo. Keep reading to discover the perfect tool to elevate your content marketing strategy.

BuzzSumo - The Overview

Launched in 2014, BuzzSumo is a cloud-based content marketing tool designed to empower marketers and creators.

It provides a comprehensive suite for content discovery, research, monitoring, and outreach.

Marketers, writers, and SEO professionals leverage BuzzSumo to discover trending topics, identify high-performing content, and craft engaging strategies.

BuzzSumo’s pros:

• Content Discovery: BuzzSumo helps users find popular content and keywords, providing a springboard for content creation.
• Competitor Analysis: Users can analyze competitor content strategies, uncovering successful tactics and potential areas for differentiation.
• Influencer Research: BuzzSumo aids in identifying relevant influencers within a specific niche, facilitating outreach and collaboration opportunities.
• Brand Monitoring: Track online mentions of your brand or target keywords, allowing for proactive engagement and crisis management.
• SEO Insights: Analyze social shares and backlinks associated with content, offering valuable insights for search engine optimization.

BuzzSumo’s cons:

• Limited access to historical data: Free and lower-tier plans restrict access to historical content performance data.
• Pricing: Paid plans can be expensive for individual users or small businesses.
• Focus on social shares: While valuable, BuzzSumo primarily measures social media engagement, potentially overlooking other crucial metrics like website traffic and conversions.

While BuzzSumo offers a powerful set of essential tools, users might explore alternatives due to limitations in historical data access, pricing constraints, or a desire for a more holistic approach to content marketing that incorporates website traffic and conversion metrics alongside social media engagement.

BuzzSumo Alternative #1 - inBeat

inBeat is a influencer discovery platform designed to assist businesses in crafting data-driven content strategies.

Basically, you can use inBeat to find and contact influencers using a slew of in-depth filters like engagement rate, follower size, and geographical location.

You can also choose to include or even exclude specific keywords from your influencers’ profiles.

Once you get a list of influencers, you can seamlessly export it into an Excel or CSV file and then integrate it into your CRM software.

You can also use inBeat’s free toolkit to monitor your campaign progress.

inBeat has free calculators to determine your click-through rate, cost per mille, cost per acquisition, or ROI.

You can also plan your campaigns with a collaboration cost calculator or use their in-depth ad mockup generators.

You can also use inBeat’s tools to check your creators’ fake followers or engagement rates.

Key features:

• Advanced Influencer Discovery: Leverage inBeat's extensive, spam-checked database to pinpoint TikTok and Instagram influencers aligning with your brand's vision.
• Content Strategy Enhancement: Empower your content marketing strategy with data-driven insights. inBeat shows how various influencer posts perform, providing valuable metrics on audience engagement and impressions.
• UGC Marketplace: Access inBeat's fully managed UGC Marketplace to work with the top 2% of content creators from ideation to execution. That way, you can get high-quality, authentic, influencer-generated content that resonates with your target audience.
• Effortless Integration and Export: Simplify your workflow with inBeat's seamless integration capabilities with your CRM system.
• Influencer Marketing Optimization: Use inBeat’s toolkit to analyze your influencers, build mockup ads, and measure your campaign results.

Who is inBeat for?

• inBeat caters to businesses of all sizes, particularly marketing teams, startups, and agencies seeking a comprehensive solution for data-driven content strategy, influencer marketing, and campaign performance measurement.

Pricing plans

inBeat offers a tiered pricing structure with varying features and functionalities. They cater to a wider range than BuzzSumo, including a free trial and more affordable options for smaller businesses.

How does inBeat outperform BuzzSumo?

• Focus on Influencer Marketing: inBeat provides a comprehensive solution for influencer discovery, analysis, ad creation, and campaign monitoring, exceeding BuzzSumo's scope.
• Deeper Performance Insights: inBeat offers advanced analytics to measure influencer content performance and campaign ROI, providing a more holistic view of success than BuzzSumo's social-centric metrics.
• Customizable Pricing: inBeat's customizable plans suit specific campaign budgets better than BuzzSumo's fixed-cost subscriptions.

Additional Notes:

It's important to note that BuzzSumo and inBeat cater to different aspects of content marketing. While inBeat excels in influencer marketing, BuzzSumo offers a broader range of features for general content discovery process and competitor analysis. Choosing the most incredible tool depends on your specific needs and priorities.

BuzzSumo Alternative #2 - Meltwater

Meltwater, established in 2001, is a veteran in the media intelligence and social listening domain.

It provides a robust platform for brands and businesses to monitor online conversations, analyze media coverage, and gain deeper consumer insights.

Key features:

• Global Media Monitoring: Track brand mentions and industry conversations across various media channels, including news websites, social media, blogs, and forums.
• Advanced Analytics: Analyze media sentiment, identify emerging trends, and measure the effectiveness of PR and marketing campaigns.
• Influencer Identification: Discover relevant influencers and measure their reach and engagement.
• Consumer Insights: Gain access to consumer data and preferences to inform product development and marketing strategies.
• Reporting & Measurement: Generate comprehensive reports and track key performance indicators (KPIs) to measure campaign success.

Ideal for:

Meltwater caters to large organizations, PR agencies, and corporations with a strong focus on media relations, crisis management, and brand reputation management.

Pricing:

Meltwater offers customizable enterprise-level plans based on specific needs and the scale of monitoring required. Due to its comprehensive nature, pricing is likely to be significantly higher than BuzzSumo.

Advantages compared to BuzzSumo:

• Extensive Monitoring: Meltwater goes beyond social media, offering a more in-depth view of media coverage across diverse channels.
• Advanced Analytics & Reporting: This service provides a wide range of analysis tools and reporting features compared to BuzzSumo's focus on content performance.
• Consumer Insights: Meltwater offers additional data and insights into consumer behavior, valuable for informing broader marketing strategies.

Additional Notes:

While Meltwater offers a more powerful solution, it caters to a different user base due to its higher cost and focus on large-scale monitoring. BuzzSumo remains a viable option for content creators and individual marketers seeking a more affordable solution for content discovery and competitor analysis.

BuzzSumo Alternative #3 - Sprout Social

Sprout Social, founded in 2010, is a leading social media management platform designed to streamline social media presence for businesses.

While not a direct competitor to BuzzSumo's content discovery focus, it offers valuable functionalities for managing and analyzing social media activities.

Key features:

• Social Media Management: Schedule and publish content across various social media platforms from a centralized hub.
• Social Listening & Engagement: Track brand mentions, respond to comments and messages, and engage with your audience in real-time.
• Social Analytics: Measure the performance of your social media content, analyze audience engagement metrics, and gain insights into post effectiveness.
• Team Collaboration: Facilitate collaboration between team members on social media strategy and content creation.
• Reporting & Insights: Generate reports to track progress towards social media goals and identify areas for improvement.

Ideal for:

Sprout Social primarily targets small and medium-sized businesses (SMBs), marketing agencies, and social media teams seeking to manage their social media presence efficiently and gain valuable audience insights.

Pricing:

Sprout Social offers tiered pricing plans based on features and the number of social profiles managed.

Advantages compared to BuzzSumo:

• Social Media Focus: Sprout Social excels in social media management functionalities, offering effective tools for scheduling, engagement, and analytics, which BuzzSumo lacks.
• Team Collaboration: Features facilitating team collaboration can be beneficial for agencies and social media teams managing multiple accounts.
• Targeted Audience Insights: Provides in-depth analytics specifically focused on social media audience engagement and content performance.

Additional Notes:

While BuzzSumo excels in content discovery and competitor analysis, Sprout Social manages and optimizes your existing social media presence. Choosing between them depends on your specific needs. If content strategy and competitor research are priorities, BuzzSumo might be a better fit. If managing your social media channels effectively and gaining social audience insights are crucial, Sprout Social could be the stronger option.

BuzzSumo Alternative #4 - Hootsuite

Established in 2008, Hootsuite is a well-recognized social media management platform that allows businesses to manage multiple social media accounts from a single dashboard.

Similar to Sprout Social, it focuses on social media activities rather than directly competing with BuzzSumo's content discovery tools.

Key features:

• Multi-platform Management: Schedule and publish content across various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
• Social Listening & Engagement: Track brand mentions, respond to comments and messages, and engage with your audience in real-time.
• Social Analytics: Analyze social media performance metrics like engagement, reach, and impressions to measure content effectiveness.
• Team Collaboration: Facilitate collaboration among team members on social media strategy and content creation.
• Integrations: Integrates with various third-party tools and apps to expand functionalities.

Ideal for:

Hootsuite caters to businesses of all sizes, marketing agencies, and social media teams seeking to manage their social media presence efficiently and collaborate effectively.

Pricing:

Hootsuite offers tiered pricing plans based on the number of social media profiles managed and additional features required.

Advantages compared to BuzzSumo:

• Established Platform: Hootsuite's extensive experience translates to a robust and user-friendly platform for social media management.
• Team Collaboration: Similar to Sprout Social, collaboration features are valuable for agencies and teams managing multiple accounts.
• Social Listening & Engagement: Hootsuite offers strong social listening and engagement tools, providing valuable insights into audience behavior. These complement BuzzSumo's strength in content discovery.

Additional Notes:

While BuzzSumo focuses primarily on the content discovery process and competitor analysis, Hootsuite excels in managing your social media presence. It can partially address content discovery through social listening features. Choosing between them depends on your needs. If content strategy and research are crucial, BuzzSumo might be better. If managing social media channels and audience engagement are your priorities, Hootsuite could be a stronger option.

BuzzSumo Alternative #5 - Brandwatch

Brandwatch, established in 2007, is a comprehensive social listening and analytics platform that goes beyond BuzzSumo's scope.

It empowers businesses to gain deeper insights into online conversations, analyze public perception, and measure the impact of marketing campaigns.

Key features:

• Extensive Social Listening: Track brand mentions, analyze sentiment across diverse online platforms, and identify emerging trends and topics.
• Advanced Analytics: Utilize powerful tools to measure the effectiveness of marketing campaigns, understand audience demographics and preferences, and gain insights into competitor strategies.
• Influencer Identification & Marketing: Discover relevant influencers within your niche and leverage them for brand advocacy and marketing campaigns.
• Consumer Research & Insights: Conduct in-depth consumer research to understand brand perception, identify customer needs, and inform product development strategies.
• Crisis Management: Monitor for potential crises and respond effectively to mitigate negative brand sentiment.

Ideal for:

Brandwatch caters primarily to large enterprises, marketing agencies, and PR firms seeking to understand online conversations comprehensively, measure brand reputation and inform strategic decision-making.

Pricing:

Brandwatch offers customizable enterprise-level plans based on the specific needs and scale of monitoring required. Due to its comprehensive features, pricing is likely to be higher than BuzzSumo.

Advantages compared to BuzzSumo:

• Deeper Social Listening: Brandwatch offers a wide range of social listening capabilities, providing a more nuanced understanding of online conversations and brand perception compared to BuzzSumo's focus on content performance.
• Advanced Analytics & Reporting: Provides a more sophisticated set of analysis tools and reporting features for in-depth campaign measurement and competitor analysis.
• Consumer Research & Insights: Goes beyond social media data to incorporate broader consumer research capabilities, offering a more holistic view of the market and customer behavior.

Additional Notes:

Similar to Meltwater, Brandwatch caters to a different user base due to its higher cost and focus on enterprise-level needs. BuzzSumo remains a viable option for businesses with smaller budgets seeking a solution specifically geared toward content discovery and competitor analysis.

BuzzSumo Alternative #6 - Mention

Mention, established in 2012, is a cloud-based media monitoring tool with a core feature of tracking online mentions of your brand or keywords across various platforms.

While not a direct competitor to BuzzSumo's content discovery features, it offers a powerful solution for monitoring brand reputation and managing online conversations.

Key features:

• Real-time Brand Monitoring: Track mentions of your brand, competitors, or specific keywords across social media, news websites, blogs, and forums.
• Sentiment Analysis: Analyze the sentiment of online mentions, identifying positive, negative, or neutral brand perception.
• Influencer Identification: Discover relevant social media influencers mentioning your brand and engage with them to build relationships and potentially leverage their reach.
• Alerts & Reporting: Set up automated alerts for critical mentions and generate reports to track brand performance over time.
• Engagement Tools: Respond to comments and messages directly within the platform to manage online conversations effectively.

Ideal for:

Mention primarily caters to businesses of all sizes, marketing agencies, and PR professionals seeking to monitor their brand reputation, identify influential voices, and engage with their online audience.

Pricing:

Mention offers freemium plans with limited features, along with tiered paid plans based on the number of monitored brands, keywords, and desired functionalities.

Advantages compared to BuzzSumo:

• Focused Brand Monitoring: Mention excels in tracking online brand mentions across diverse platforms, providing a comprehensive view of brand perception.
• Real-time Alerts: Stay informed about critical mentions with instant notifications, allowing for quicker response and crisis management.
• Engagement Tools: Built-in functionalities facilitate direct communication with your audience within the platform, streamlining online conversation management.

Additional Notes:

While BuzzSumo focuses on content discovery and competitor analysis, Mention specializes in brand monitoring and reputation management. They cater to different needs.

BuzzSumo Alternative #7 - ContentStudio

ContentStudio, launched in 2014, positions itself as an all-in-one social media management platform.

It goes beyond content discovery, offering a suite of features that encompass social media scheduling, content curation, and influencer marketing functionalities.

Key features:

• Content Discovery & Curation: Find and curate high-performing content from various sources based on keywords and industry trends.
• Social Media Management: Schedule and publish content across various social media platforms, monitor performance, and engage with your audience.
• Influencer Marketing: Discover relevant influencers within your niche, manage outreach campaigns, and track campaign performance.
• Content Creation: Collaborate with team members and freelancers on content creation within the platform.
• Analytics & Reporting: Gain insights into content performance, track social media engagement metrics, and measure campaign effectiveness.

Ideal for:

ContentStudio caters to a broad audience, including social media managers, marketing agencies, content creators, and small to medium-sized businesses (SMBs) seeking a comprehensive solution for managing their social media presence and content marketing strategy.

Pricing:

ContentStudio offers tiered pricing plans based on the number of social profiles managed, features included (e.g., influencer marketing), and team size.

Advantages compared to BuzzSumo:

• All-in-one Platform: ContentStudio combines content discovery, social media management, and influencer marketing functionalities, offering a more unified workflow compared to BuzzSumo's singular focus.
• Content Creation Collaboration: Provides built-in tools for content creation collaboration, streamlining the process for teams and agencies.
• Influencer Marketing Management: Integrates influencer discovery, outreach, and campaign management within the platform, exceeding BuzzSumo's scope in this area.

Additional Notes:

Choosing between ContentStudio and BuzzSumo depends on your specific needs and priorities. If you require a one-stop shop for managing your social media presence, content discovery, and potentially influencer marketing, ContentStudio could be a strong contender. If content discovery, competitor analysis, and in-depth content performance insights are your primary concerns, BuzzSumo might be a better fit.

BuzzSumo Alternative #8 - Brand24

Brand24, founded in 2011, is a comprehensive social listening and media monitoring platform designed to track online conversations surrounding your brand, competitors, and industry keywords.

While not directly focused on content discovery like BuzzSumo, it offers valuable features for analyzing brand reputation and audience insights.

Key features:

• Extensive Monitoring: Track brand mentions across a vast range of online sources, including social media, news websites, blogs, forums, and even podcasts and reviews.
• Sentiment Analysis: Gain insights into the overall sentiment of online conversations, identifying positive, negative, or neutral brand perception.
• Influencer Identification: Discover relevant influencers mentioning your brand or industry and analyze their reach and engagement.
• Competitive Analysis: Track competitor activity, monitor their brand mentions, and understand their social media strategies.
• Reporting & Insights: Generate comprehensive reports with visualizations to track brand performance over time and gain actionable insights.

Ideal for:

Brand24 caters primarily to businesses of all sizes, marketing agencies, and PR professionals seeking to:

• Monitor their brand reputation online.
• Gain insights into customer sentiment and brand perception.
• Analyze competitor strategies and identify potential opportunities.

Pricing:

Brand24 offers tiered pricing plans based on the desired features, the number of monitored mentions, and the scale of data analysis required.

Advantages compared to BuzzSumo:

• Focus on Social Listening: Brand24 excels in providing a broader and deeper view of online conversations compared to BuzzSumo's primary focus on content discovery.
• Extensive Monitoring: Tracks mentions across a wider range of online sources, offering a more comprehensive understanding of brand perception.
• Competitive Analysis: Dedicated functionalities allow for in-depth competitor analysis, providing valuable insights into their social media strategies and audience engagement.

Additional Notes:

While BuzzSumo focuses on content discovery and competitor analysis through content performance metrics, Brand24 prioritizes social listening and media monitoring, providing a more comprehensive understanding of online conversations surrounding your brand and industry.

BuzzSumo Alternative #9 - Sprinklr Social

Sprinklr Social, established within the broader Sprinklr platform (2005), caters to enterprises seeking a robust solution for managing their social media presence across various brands, teams, and geographical locations.

While not a direct competitor to BuzzSumo's content discovery focus, it offers a comprehensive suite of social media management and engagement functionalities.

Key features:

• Unified Social Management: Manage social media profiles for multiple brands and locations from a single platform, streamlining social media strategy and content publishing.
• Advanced Social Listening: Track brand mentions, analyze sentiment across diverse online channels, and gain insights into emerging trends and audience conversations.
• Social Engagement & Community Building: Facilitate real-time interactions with your audience, respond to comments and messages, and foster a strong online community.
• Social Advertising & Analytics: Manage paid social media advertising campaigns and measure their effectiveness alongside organic social media performance.
• Advanced Reporting & Insights: Generate comprehensive reports with in-depth social media analytics to track progress, measure ROI (Return on Investment), and optimize social media strategies.

Ideal for:

Sprinklr Social primarily targets large enterprises, corporations, and social media agencies that manage a high volume of social media activity across multiple brands and require advanced functionalities for social listening, engagement, and advertising.

Pricing:

Sprinklr Social employs customizable enterprise-level pricing based on the organization's specific needs, the number of users, and the required features. Due to its comprehensive nature, pricing is likely to be significantly higher than BuzzSumo's.

Advantages compared to BuzzSumo:

• Enterprise-grade Scalability: Sprinklr Social caters to large organizations managing complex social media landscapes across various brands and regions, a capability beyond BuzzSumo's scope.
• Advanced Social Listening & Analytics: Provides in-depth social listening capabilities combined with advanced analytics for measuring social media ROI and optimizing campaigns.
• Social Advertising Management: Integrates social media advertising management alongside organic social media functionalities, offering a unified platform for campaign management.

Additional Notes:

Due to its high cost and focus on enterprise needs, Sprinklr Social is not a direct competitor for individual users or small businesses. BuzzSumo remains a viable option for those seeking a more affordable solution specifically geared towards content discovery and competitor analysis.

BuzzSumo Alternative #10 - Agorapulse

Established in 2010, Agorapulse is a social media management platform designed to streamline businesses' and agencies' social media presence.

While not a direct competitor to BuzzSumo's content discovery features, it offers a comprehensive set of tools for managing social media accounts and interacting with your audience.

Key features:

• Unified Inbox: Manage all social media interactions, including comments, messages, and mentions, across various networks, from a single platform.
• Social Media Scheduling & Publishing: Schedule and publish content in advance, ensuring a consistent social media presence.
• Social Listening & Reporting: Track brand mentions, analyze audience engagement metrics, and generate reports to measure social media performance.
• Team Collaboration: Facilitate collaboration among team members for efficient social media management.
• Social Media Monitoring: Monitor brand reputation and identify potential issues through features like sentiment analysis and keyword tracking.

Ideal for:

Agorapulse caters to businesses of all sizes, marketing agencies, and social media teams seeking to streamline their social media workflow, manage multiple accounts efficiently, and gain valuable audience insights.

Pricing:

Agorapulse offers tiered pricing plans based on the number of social profiles managed, features required, and team size.

Advantages compared to BuzzSumo:

• Focus on Social Media Management: Agorapulse excels in providing functionalities specifically designed for managing social media channels, offering a centralized platform for scheduling, monitoring, and audience engagement.
• Team Collaboration: Built-in features facilitate seamless collaboration within social media teams, allowing efficient task management and content creation.
• Social Listening & Reporting: While not as in-depth as some dedicated social listening tools, Agorapulse offers valuable insights into brand mentions, audience sentiment, and overall social media performance.

Additional Notes:

While BuzzSumo focuses on content discovery and competitor analysis, Agorapulse prioritizes managing your social media presence. They address different aspects of social media strategy.

BuzzSumo Alternative #11 - Feedly

DrumUp, established in 2014, re-emerges as a social media management tool offering functionalities that partially compete with BuzzSumo.

While not a direct replacement, it provides features for content discovery and social media scheduling.

Key features:

• Content Discovery & Curation: Find and suggest relevant content based on keywords and industry trends.
• Social Media Scheduling: Schedule posts across various social media platforms in advance.
• Social Analytics: Track basic social media engagement metrics like likes, shares, and comments.
• Chrome Extension: Offers a browser extension for easy content discovery and scheduling directly from websites.
• Mobile Apps: Manage social media presence and schedule content on the go with iPhone and Android apps.

Ideal for:

DrumUp caters to small businesses, social media managers, and individual creators seeking a basic solution for content discovery, social media scheduling, and light social media analytics.

Pricing:

DrumUp offers a freemium model with limited features, including a restricted number of scheduled posts and content suggestions. Paid plans unlock additional functionalities like advanced analytics and increased scheduling capabilities.

Advantages compared to BuzzSumo:

• Free Version Available: DrumUp's basic features are accessible for free, making it an attractive option for users on a tight budget.
• Content Scheduling: Offers functionalities for scheduling social media posts directly from the platform.
• Chrome Extension & Mobile Apps: Provides convenient ways to discover content and schedule posts on the go.

Additional Notes:

While DrumUp offers a well-rounded solution, it might not match the depth of BuzzSumo's features in specific areas like advanced content analytics or competitor research.

BuzzSumo Alternative #12 - NinjaOutreach

NinjaOutreach, established in 2014, caters specifically to influencer marketing campaigns.

While BuzzSumo offers influencer identification features, NinjaOutreach provides a comprehensive suite of excellent tools designed for building relationships, managing outreach, and measuring influencer campaign performance.

Key features:

• Advanced Influencer Discovery: Search for relevant influencers based on specific criteria like niche, audience demographics, engagement metrics, and brand affinity.
• Email Outreach Automation: Streamline influencer outreach with automated email sequences and personalized templates.
• Relationship Management: Track communication history, manage influencer relationships, and collaborate effectively.
• Campaign Reporting & Analytics: Measure the performance of your influencer campaigns, analyze engagement metrics, and track the return on investment (ROI).
• Performance Insights: Gain insights into influencer audience demographics and engagement rates to optimize your outreach strategy.

Ideal for:

NinjaOutreach primarily targets marketing agencies, brands, and businesses heavily reliant on influencer marketing for brand awareness, lead generation, and sales growth.

Pricing:

NinjaOutreach offers tiered pricing plans based on the number of contacts managed, features required, and the desired level of automation functionalities.

Advantages compared to BuzzSumo:

• Focus on Influencer Marketing: NinjaOutreach offers a dedicated set of features specifically designed for influencer outreach, relationship management, and campaign measurement, exceeding the scope of BuzzSumo's influencer identification capabilities.
• Automated Workflows: Streamlines outreach processes with email automation, saving time and effort in managing influencer communication.
• In-depth Campaign Analytics: Provides comprehensive reporting and analytics specifically focused on influencer marketing performance, enabling data-driven campaign optimization.

Additional Notes:

Due to its specialized functionalities and pricing structure, NinjaOutreach caters primarily to users heavily invested in influencer marketing. BuzzSumo remains a viable option for content creators and marketers seeking a more affordable solution for general content discovery and competitor analysis.

BuzzSumo Alternative #13 - GetKeywords

GetKeywords, established in 2013, is a keyword research tool designed to help identify relevant keywords and analyze their search volume, competition level, and potential traffic.

While BuzzSumo offers some keyword research functionalities, GetKeywords focuses specifically on in-depth keyword analysis to inform content strategy and SEO efforts.

Key features:

• Keyword Research & Discovery: Uncover high-volume, low-competition keywords related to your niche or seed keywords.
• Search Intent Analysis: Gain insights into user search intent behind specific keywords, allowing you to tailor your content accordingly.
• Content Gap Identification: Discover topics with high search volume but low competition, indicating potential opportunities for content creation.
• Competitor Keyword Analysis: Analyze your competitor's keyword strategy to identify their target keywords and potential areas to outrank them in search results.
• Backlink Analysis: Explore the backlinks of top-ranking pages to understand their link-building strategies and identify potential link-building opportunities for your own website.

Ideal for:

GetKeywords primarily caters to SEO professionals, content marketers, and website owners seeking to optimize their content for search engines, attract organic traffic, and improve their website's visibility in search results.

Pricing:

GetKeywords offers tiered pricing plans based on the number of keyword searches per month, features required, and the desired level of competitor analysis functionalities.

Advantages compared to BuzzSumo:

• Focus on Keyword Research: GetKeywords excels in providing in-depth keyword research features like search intent analysis, competitor keyword research, and backlink analysis, offering a more comprehensive approach to SEO strategy.
• Content Gap Identification: This tool helps identify valuable content creation opportunities by highlighting popular topics with high search demand but low competition.
• Backlink Analysis: Provides insights into competitor link-building strategies, aiding in developing your own backlink acquisition tactics.

Additional Notes:

While GetKeywords offers valuable functionalities for SEO, it doesn't directly compete with BuzzSumo's strengths in content discovery based on social shares, competitor analysis through content performance, or influencer identification.

BuzzSumo Alternative #14 - Similarweb

While not a direct competitor in content discovery, Similarweb offers a comprehensive web analytics platform that provides valuable insights into website traffic, audience demographics, and marketing strategies.

This information can be crucial for understanding your target audience and analyzing your competitors' online presence.

Key features:

• Website Traffic Analysis: Gain insights into a website's estimated traffic volume, traffic sources (organic search, social media, referrals), and user engagement metrics (average visit duration, bounce rate).
• Audience Demographics: Understand the demographics of a website's audience, including age, gender, location, and interests.
• Competitive Intelligence: Analyze your competitor's website traffic sources, identify their top markets, and uncover their marketing strategies.
• Market Research: Gain insights into industry trends, identify emerging competitors, and discover new market opportunities.
• Digital Marketing Measurement: Track the effectiveness of your own marketing campaigns by analyzing website traffic and user behavior.

Ideal for:

Similarweb caters to businesses, marketing agencies, market research professionals, and competitive intelligence specialists seeking to understand website traffic patterns, analyze audience demographics, and gain insights into competitor strategies.

Pricing:

Similarweb offers tiered pricing plans based on the features required, the level of data access, and the desired level of competitor analysis functionalities. Pricing is likely higher than BuzzSumo due to the broader scope of data and analytics provided.

Advantages compared to BuzzSumo:

• Market & Competitive Intelligence: Provides detailed insights into website traffic, audience demographics, and competitor strategies, offering a broader perspective beyond BuzzSumo's content discovery focus.
• Website Traffic Analysis: Analyzes website traffic sources, user engagement metrics, and audience demographics, providing valuable data for understanding your target audience and website performance.
• Digital Marketing Measurement: Tracks the effectiveness of marketing campaigns by analyzing website traffic and user behavior, complementing content marketing efforts.

Additional Notes:

While Similarweb offers a set of advanced features, it doesn't directly replace BuzzSumo's functionalities in content discovery, influencer identification, or social media analytics.

BuzzSumo Alternative #15 - Vestorly

Vestorly positions itself as a content marketing platform offering features that partially overlap with BuzzSumo's functionalities.

While not a direct alternative, it caters to content creators and marketers seeking content marketing tools that go beyond just discovery.

Key features:

• Content Discovery & Curation: Identify high-performing content based on social media engagement and industry trends, similar to BuzzSumo.
• Content Creation Tools: Built-in content creation functionalities like a blog editor and social media post scheduler.
• Content Promotion & Distribution: Schedule and publish content across various social platforms, and leverage influencer marketing features to amplify reach.
• Content Analytics & Reporting: Track the performance of your content across various channels, analyze engagement metrics, and generate reports to measure progress.
• SEO Optimization: Offer basic on-page SEO suggestions to improve your content's discoverability in search engines.

Ideal for:

Vestorly caters to individual content creators, bloggers, and small marketing teams seeking an all-in-one solution for content discovery, creation, distribution, and performance analysis.

Pricing:

Vestorly offers freemium and paid plans with varying limitations on features, content creation functionalities, and the number of social profiles managed.

Advantages compared to BuzzSumo:

• Content Creation & Distribution: Vestorly offers built-in content creation tools and social media scheduling functionalities, streamlining the content marketing workflow.
• Influencer Marketing Features: Provides basic influencer outreach functionalities within the platform.
• Freemium Option: A free plan with limited features allows users to try the platform before committing to a paid subscription.

Additional Notes:

While Vestorly offers a broader range of features, it may not match the depth of BuzzSumo's functionalities in specific areas like advanced content analytics, competitor research, or in-depth influencer identification tools.

BuzzSumo Alternative #16 - Link Assistant

Link Assistant is a comprehensive SEO software suite designed primarily for backlink analysis, keyword research, and on-page optimization.

While not a direct competitor to BuzzSumo's content discovery features, it offers functionalities crucial for improving your website's search engine ranking and attracting organic traffic.

Key features:

• Backlink Analysis: Analyze your website's backlink profile, identify the quality and relevance of backlinks, and discover potential link-building opportunities.
• Keyword Research: Find relevant keywords with high search volume and lower competition, aiding in content creation strategies.
• Rank Tracking: Monitor your website's ranking for specific keywords over time, allowing you to track SEO progress and identify areas for improvement.
• On-Page Optimization: Analyze your website's on-page SEO elements and receive suggestions for improvement, including optimizing title tags, meta descriptions, and internal linking structure.
• Competitor Analysis: Analyze your competitor's backlinks, keyword strategy, and on-page SEO to gain insights into their ranking strategies.

Ideal for:

Link Assistant caters to SEO professionals, website owners, and marketing agencies seeking to improve their website's search engine ranking, optimize content for organic traffic acquisition, and gain insights into competitor strategies.

Pricing:

Link Assistant offers tiered pricing plans based on the desired features, the number of domains analyzed, and the level of competitor analysis functionalities.

Advantages compared to BuzzSumo:

• In-depth Backlink Analysis: Provides a comprehensive understanding of your website's backlink profile, helping you identify link-building opportunities for improved SEO performance.
• Advanced On-Page Optimization: Offers detailed suggestions for optimizing various on-page SEO elements, going beyond BuzzSumo's content discovery focus.
• Competitor SEO Insights: Analyzes competitor backlinks and on-page SEO strategies, providing valuable information to inform your SEO approach.

Additional Notes:

Link Assistant focuses primarily on SEO aspects and doesn't directly compete with BuzzSumo's strengths in content discovery based on social shares, social media analytics, or influencer identification.

BuzzSumo Alternative #17 - Scoop.it

Scoop positions itself as a content curation platform that allows users to discover and share interesting content on specific topics.

While it offers some functionalities similar to BuzzSumo, its core focus lies in content organization and audience engagement, making it a suitable option for individuals and businesses seeking to curate valuable content for their target audience.

Key features:

• Content Discovery: Explore curated content feeds based on your interests and chosen topics, similar to BuzzSumo's content discovery through keyword and industry trends.
• Content Curation: Save and organize articles, videos, and other content from various sources into personalized boards or "scoops" for easy access and reference.
• Content Sharing: Share curated content with your social media networks or embed "scoops" directly on your website or blog.
• Audience Engagement: Interact with other users by following their curated content and participating in discussions around specific topics.
• Content Analytics: Gain basic insights into the reach and engagement of your curated content.

Ideal for:

Scoop.it caters to individual content creators, professionals, and businesses seeking to curate and share high-quality content relevant to their industry or area of expertise.

Pricing:

Scoop.it offers a freemium model with limited features. Upgraded paid plans provide additional functionalities like advanced analytics, content scheduling, and team collaboration tools.

Advantages compared to BuzzSumo:

• Focus on Industry Expertise: Content curation revolves around following industry-specific "scoops" and leveraging the knowledge of experts within your field.
• Community Building: Provides opportunities to connect with other professionals and influencers in your niche, fostering knowledge sharing and potential collaborations.
• Freemium Option: The basic features are accessible for free, making it a budget-friendly option for individual users.

Additional Notes:

While Scoop.it offers valuable content curation functionalities, it doesn't directly compete with BuzzSumo's strengths in in-depth content performance analysis, competitor research, or influencer identification tools.

BuzzSumo Alternative #18 - SocialPilot

SocialPilot positions itself as a social media management platform designed to streamline social media scheduling, posting, and analytics.

While BuzzSumo focuses on content discovery, SocialPilot offers functionalities specifically geared towards managing your social media presence across various platforms.

Key features:

• Unified Social Media Management: Schedule and publish content across various social media platforms, such as Facebook, Twitter, Instagram, and Pinterest, from a single dashboard.
• Social Media Analytics: Track the performance of your social media posts, analyze engagement metrics, and gain insights into your audience demographics.
• Social Media Listening & Reporting: Monitor brand mentions and industry conversations, generate reports to measure progress, and identify potential areas for improvement.
• Team Collaboration: Facilitate collaboration among team members for efficient social media content creation and management.
• Social Inbox: Manage all social media interactions, including comments, messages, and mentions, in a centralized location.

Ideal for:

SocialPilot caters to businesses, marketing agencies, and social media teams seeking to manage their social media presence efficiently, schedule and publish content in advance, and gain valuable insights into their social media performance.

Pricing:

SocialPilot offers tiered pricing plans based on the number of social media profiles managed, the features required, and the desired level of team collaboration functionalities.

Advantages compared to BuzzSumo:

• Focus on Social Media Management: Provides a comprehensive suite of tools for scheduling, publishing, and analyzing social media content, streamlining your social media workflow.
• Social Listening & Reporting: Offers functionalities to monitor brand mentions, analyze audience demographics, and generate reports, providing valuable insights beyond BuzzSumo's content discovery focus.
• Team Collaboration: Facilitates teamwork and efficient content management within social media teams.

Additional Notes:

While SocialPilot offers valuable social media management features, it doesn't directly compete with BuzzSumo's functionalities in content discovery through social share analysis, in-depth competitor research, or influencer identification.

BuzzSumo Alternative #19 - SocialPilot

Social Animal positions itself as a comprehensive content marketing platform offering features that partially compete with

BuzzSumo's functionalities. While not a direct alternative, it caters to marketers and agencies seeking a solution that goes beyond just content discovery.

Key features:

• Content Discovery & Curation: Identify high-performing content based on social media engagement and industry trends, similar to BuzzSumo.
• Content Creation & Optimization: Built-in content creation tools and SEO optimization suggestions to aid in crafting content tailored for search engines.
• Social Media Management: Schedule and publish content across various social media platforms, and monitor brand mentions to understand audience sentiment.
• Content Analytics & Reporting: Track the performance of your content across various channels, analyze engagement metrics, and generate reports to measure progress.
• Influencer Identification: Discover potential influencers within your niche based on their social media reach and engagement.

Ideal for:

Social Animal caters to marketing agencies, social media teams, and content creators seeking an all-in-one solution for content discovery, creation, distribution, social media management, and basic influencer outreach.

Pricing:

Social Animal offers tiered pricing plans based on the features required, the number of social profiles managed, and the desired level of competitor analysis and influencer outreach functionalities.

Advantages compared to BuzzSumo:

• Content Creation & Optimization: Offers built-in content creation tools and SEO suggestions, streamlining the content marketing workflow.
• Social Media Management: Provides functionalities for scheduling social media posts and monitoring brand mentions.
• Influencer Identification: Includes basic influencer discovery tools within the platform.

Additional Notes:

While Social Animal offers a broader range of features, it may not match the depth of BuzzSumo's functionalities in specific areas like advanced content analytics, competitor research, or in-depth influencer identification tools.

BuzzSumo Alternative #20 - Oktopost

Oktopost positions itself as a social media management platform designed specifically for B2B companies.

While it offers some content discovery functionalities, its core strength lies in managing social media presence, scheduling content, and measuring social media ROI.

Key features:

• Social Media Management: Schedule and publish content across various social media platforms, manage interactions, and analyze engagement metrics.
• Content Curation & Aggregation: Discover and share relevant industry content to supplement your own content marketing strategy.
• Social Listening & Reporting: Track brand mentions, analyze audience sentiment, and generate reports to measure social media performance and identify areas for improvement.
• Employee Advocacy: Empower employees to share company content and engage with their social networks, extending brand reach.
• Integrations: Integrates with marketing automation platforms like Marketo and Salesforce for streamlined workflows.

Ideal for:

Oktopost primarily caters to B2B marketing teams and social media managers seeking a comprehensive solution for managing their social media presence, measuring social media ROI, and leveraging employee advocacy.

Pricing:

Oktopost offers custom pricing plans based on a business's specific needs, including the number of social profiles managed, desired features, and size.

Advantages compared to BuzzSumo:

• Focus on B2B Social Media: Tailored functionalities and industry insights address the needs of B2B social media marketing.
• Employee Advocacy: Encourages employee participation in content sharing, amplifying brand reach and engagement.
• Social Media ROI Measurement: Provides fantastic tools and reports to track the return on investment from social media marketing efforts.

Additional Notes:

While Oktopost offers content discovery features, they are not as in-depth as BuzzSumo's functionalities. BuzzSumo excels in analyzing content performance, researching competitors, and identifying relevant influencers.

Conclusion

That's it! We've explored 20 powerful alternatives to BuzzSumo, each offering a unique set of features and functionalities.

These alternatives cater to various needs and budgets, whether you're a solo content creator, a social media manager, or an SEO professional.

They provide features like in-depth keyword research, competitor analysis, influencer identification, social media management tools, and content curation functionalities.

While inBeat wasn't directly compared within the article, it remains a strong contender with its all-in-one approach.

inBeat offers content discovery, social media scheduling, influencer outreach, and performance analytics in a single platform, streamlining your workflow and maximizing your content marketing impact.

Ultimately, the best choice depends on your specific needs and budget.

Consider the features most important to you and explore the free trials offered by many of these tools.

You're sure to find the perfect fit to elevate your content marketing game!

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