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Influencer marketing is one of the most effective ways to tell your brand story to the right audiences.
But, the world of influencers is hard to navigate alone.
To maximize the ROI of your campaigns, you need to select the top 29 influencer marketing agencies in 2023 that will set you up for success.
In this article, we will explain what an influencer marketing agency does and review the best influencer agencies out there.
Influencer marketing campaigns are complex and challenging to plan and execute. Successful campaigns have many variables.
They include optimization, vetting, structuring, contract negotiations, content reviews.
These variables are hard to manage without relevant experience and resources.
Influencer marketing agencies work together with brands to plan, execute, and manage influencer marketing campaigns.
Top influencer marketing agencies have close relationships with the leading creators.
They know how to find the right influencers for your brand with proven success and a history of quality performance.
Agencies negotiate rates and contracts, review content, and report on campaigns.
They also act as a central force in maximizing influencer collaborations' ROI.
1. Research the agency's past campaigns and what brands and types of influencers they worked with.
Reviewing their clients' portfolios and track records will help you determine if the agency has the experience to run a successful campaign.
Ask for relevant case studies and analyze the network of influencers an agency works with.
Some agencies specialize in collaborations with celebrity influencers.
As a result, they charge very high fees for their service.
Smaller brands looking to reach highly targeted audiences should instead consider working with agencies with an extensive micro-influencer network.
They have higher engagement than celebrity influencers and will keep your campaign spending low.
Understanding what type of campaigns and influencers the agency is comfortable with will allow you to evaluate the agency's capacity to deliver the best results for you.
2. Understand their work process and how transparent they are about the strategies they deploy.
Top influencer marketing agencies can explain in detail how they handle new campaigns, including their criteria to select influencers and platforms.
Agency must clarify how they measure a campaign's success and which metrics they use to evaluate the ROI.
Pay attention to tangible benefits, such as increased follower count, website traffic, leads, and conversions.
3. Check the quality of tools to run and measure your influencer marketing campaigns.
Top influencer marketing agencies do not act only as middlemen between your brand and influencers.
They offer sophisticated modern tools to communicate with influencers, process payments, access real-time campaign reports, and optimize performance.
These tools allow you to measure the success of your influencer marketing campaigns against your KPIs.
Avoid agencies that are unable to quantify and demonstrate specific campaign metrics.
To help you choose who to partner with, we've put together a list of the top 29 influencer marketing agencies.
We focused on full-service agencies that assist brands through every stage of the campaign: from influencer discovery and vetting to reporting and analysis.
inBeat Agency is specialized in running complex, highly targeted campaigns and has a vast network of over 16,000+ micro-influencers.
Our in-house creative director works closely with each customer to craft unique and creative content to boost your brand's engagement.
For us, it is essential to understand your needs so we dig into the story of your brand and your motivations before planning our campaign strategy.
We have a transparent pricing model, no hidden fees, and tailor campaigns that suit every budget.
InBeat works with you to design a tailor-made marketing strategy for your brand and generate the highest ROI from your influencer marketing efforts.
Our exclusive technology and in-house expertise give us access to the resources necessary to run successful campaigns.
One of the most significant advantages of working with inBeat is that you maintain full control over the influencers' selection process.
You will approve or reject them before starting a collaboration and will never work with influencers that you find unsuitable.
Our goal is to ensure that every influencer involved in the campaign is right for you.
As a result, you get to co-create authentic, creative content both for your brand and the influencer.
IMA are industry pioneers that began working with influencer marketing campaigns in 2010.
They have offices in Amsterdam and New York and run influencer marketing campaigns globally.
They design custom strategies and have an in-house production team to offer hands-on campaign execution.
IMA is one of the largest influencer marketing agencies and is considered a marketing professional.
They work with leading brands and top social media influencers, and content creators. So be prepared to spend more than with a smaller agency.
BDB is one of the largest influencer marketing agencies in North America today.
They have offices in New York, New Orleans, and London.
As the name suggests, their primary focus is on marketing to male audiences.
They have a network of 4000 influencers in male-oriented niches, like gaming, technology, sport, and health and fitness.
With a handful of different types of influencer marketing tools available on request, they can help you manage your campaign more effectively.
What's more, they have a campaign management platform, MatchMaker, where you can pull a list of influencers that participate in their campaigns and review their content before submission.
BDB works with prominent brands and celebrity influencers in various categories. Including fashion, retail, beauty, and consumer goods.
They offer in-house studio services to create unique campaign assets.
Kairos Media was founded in 2015 by a former YouTuber and a former director of Machinima.
They used their industry expertise and built a solution to help brands expand their reach and tap into new audiences.
Their main customers come from industries like Gaming, Travel, Parenting, Esports, and Fitness.
Their primary focus is to produce unique, authentic content that entertains audiences and tells a brand story creatively.
Kairos Media focuses on data to ensure that they target the right audiences, excite, and convert them.
Sugarfree is a relatively new influencer marketing agency compared to others on our list.
However, they have already executed some major multi-national campaigns.
This digital marketing agency does more than just influencer marketing.
They are specialized in content marketing and plan the entire digital content strategy for your campaign.
SugarFree team conducts comprehensive research about your brand values and makes sure that the influencer content aligns with them.
One of the biggest campaigns they managed was helping TikTok launch in the US and Europe.
They work with all kinds of influencers, from micro to macro, and execute campaigns on various social media platforms.
AmericaNoize was founded in 2017 by two Italian-born photography producers.
They have built their careers in photography alongside haute-couture brands and celebs.
Thus, AmericaNoize addresses some of the biggest brands like Hugo Boss or Toyota and works with high-tier influencers like Monica Bellucci, Al Pacino and Natalie Portman.
However, this agency can represent unpretentious brands as well.
For example, AmericaNoize also worked with non-premium brands like McDonald's.
Another advantage is that this company specializes in addressing inclusion, sustainability, and wellness.
Their central promise is to increase your ROI by bringing more traffic to your website.
That’s why AmericaNoize uses relevant content and highly-optimized campaigns.
Their services include:
Carusele is an influencer agency that addresses your needs through personalized marketing campaigns.
They will support you from designing to managing your campaign, with top results.
That explains why Carusele received over 40 awards for their campaigns.
Carusele is an efficient agency because they're data-driven. This unique selling proposition translates into advanced metrics that optimize your campaign:
This advanced targeting and monitoring of your campaign ensure that you reach a relevant audience.
After engaging with your brand, they'll convert into paying customers quickly.
The Influencer Marketing Factory is a budget-friendly agency that features end-to-end service packs.
These start with choosing suitable influencers that fit your brand's personality.
The IMF will also mediate the relationship between you and your influencers.
In the process, it will help build an optimized campaign and track the results.
The Influencer Marketing Factory has received stellar reviews and mentions in Forbes and BBC.
Also, considering that mammoth companies such as Google and Hilton used their services, IMF is a worthy choice.
They'll strengthen your brand through thorough research, content creation, and full-service campaign management.
IMF is successful on YouTube, Twitch, Instagram, and TikTok.
Unfortunately, this agency isn't perfect because they have minimal exposure on LinkedIn.
Viral Nation promises to make your brand part of popular culture.
When customers perceive your company as intrinsic to their lives, they're more likely to choose you over the competition.
Viral Nation closes this gap between you and your customers through digital and social campaigns.
Their plans cover all your needs, from integrated brand strategy to content creation and campaign execution.
That's why this agency has a 90%+ retention rate among its clients, which come from varied industries.
For example, Viral Nation has connected top brands like Blizzard and Dunkin with impactful influencers.
Moreover, Viral Nation specializes in diverse platforms, such as:
Openinfluence is an expert at finding the right blend between creativity and analytics.
That's why they have 1000+ premium customers and feature headquarters in four countries. esides, Forbes featured their owners in "Best 30 under 30" top list.
Here's how Openinfluence works its magic:
This company developed a proprietary platform, which combines well with two other secrets:
With a sprinkle of creativity, their storytelling rebuilds your brand image into a more relatable persona.
The direct advantage for you will be increasing your ROI.
Obviously markets itself as the leading choice for the "world's iconic brands."
So, its promise is to turn your company into a symbolic reflection of society.
Once they achieve this, the agency will embed your brand's image into the collective subconscious.
The result? You get more customers.
Here's how they do it: Obviously segments their database of 400,000+ influencers on demographics, interests, and aesthetics.
This segmentation helps you choose suitable influencers for your brand's personality.
Additionally, you'll tap into a wider pool of social channels because Obviously has access to all popular platforms.
Thus, this agency gives you access to archetypal influencers that can change your audience's behaviors.
Another advantage is that Obviously handles your entire campaign on both digital and offline channels.
Fanbytes is a unique agency compared to its competitors because its primary audience is Gen Z, a generation defined by contrasts.
Gen Z is challenging to target because they are both tech and people-focused and extremely independent.
Luckily, Fanbytes uncovers this generation's inner mechanisms.
Thus, the agency knows what drives Gen-Z toward their purchase decisions.
That's why their specialists build effective marketing campaigns and focus on content curation for Gen-Z’s favorite platforms:
Here's another advantage: Fanbytes bases its content strategies on proprietary analytics techniques.
As a result, you will match with the right influencer and get accurate performance feedback.
For all the reasons above, famous brands like McDonald's collaborate with this agency.
Audiencly prides itself on matching companies with suitable influencers ranging across industries.
Until now, Audiencly connected 5000+ influencers to various brands. To ensure higher campaign success, they give influencers access to its Creative Studios.
Besides, they offer a gamut of marketing plans that include:
If you opt for influencer marketing, they'll help you decide on tactics such as sponsoring, brand merchandise and events.
But here's the gist: Audiencly specializes in gaming companies, such as IGG, Yoozoo, and Epic Games.
This social media marketing agency features personalized, full-range advertising plans that employ practical tools:
These techniques are based on quantitative and qualitative variables.
The result is a straightforward funneling of your desired audience from potential customers to buyers.
TRM helps influencers connect to your audience with the right messages, creating a feeling of closeness to your brand.
That's why Top Rank Marketing is a popular go-to agency for stellar brands.
For instance, TRM helped Cherwell Software to reach a 437% content share growth.
INF's niche is talent management, helping you find the right influencer for your brand.
This influencer will match your brands' philosophy, values, and image, so your campaign will be more effective.
Their creative services foster trust and effective influencer-brand image transference in your consumers' minds.
Yet, INF's database features mostly lifestyle and beauty influencers.
You'll also see a gamut of micro-niches, such as traveling, wellness, and parenting.
Popular influencers like Jamie Paige or Kimberly Margarita can help you connect to your audience through the following:
Leaders is among the old names in influencer marketing, as they've been around for more than a decade.
Experience has proven that they know what they're doing: They extract the right insights from the multitude of data seeping into their high-tech systems.
For you, that translates into larger, more effective influencer campaigns and continuous expansion. Here's why:
Leaders connects you to relevant, suitable influencers on their Tinder-looking influencer platform.
After choosing an influencer that you click with, Leaders helps you build and implement your campaign. In the process, they'll also keep track of its results from start to finish.
Infinite provides comprehensive digital marketing services, not just influencer marketing solutions.
That's a point in their favor because building trustworthy brands before the digital era was harder.
Infinite puts their "old world" knowledge to fair use by deconstructing your brand on three coordinates:
The result of this deconstruction is uncovering the reason for your brand's existence. Getting to your brand's essence is crucial to understand how your brand can meet your consumers' needs.
This process may seem theoretical or esoteric. Yet, Infinite’s specialists use a slew of quantifiable strategies so that your campaign brings consistent results.
The Goat is one of the fastest-rising stars among digital influencer marketing agencies, according to Adweek.
This agency's philosophy stands on two pillars: transparency and dynamic data analysis.
The Goat explains that 80% of influencers don't work for your brand, which is why they've developed their effective sales CRM software.
Tools such as this are a great way to engage with prospects and manage sales leads.
This software ensures your business strategies are data-driven.
The Goat used its 7+ years of performance data, 450,000+ tracked posts, and 70,000+ vetted influencers.
The outcome: it built over a thousand successful campaigns.
The Goat also understands that vanity metrics are less important than performance data.
So, an influencer's number of followers and engagement rate doesn't count as much as downloads, clicks, and conversion rates. That's why they'll find you the right fit, as they did for companies like Estee Lauder and Gymshark.
StarGazer realizes that companies want to get tangible benefits from influencer marketing, such as more customers and a larger ROI.
StarGazer promises that its effective strategies can bring you more than brand awareness.
The agency connects you to an easy-to-convert audience.
StarGazer employs performance-oriented apps and famous e-commerce platforms.
So, more people buy your products while your CPAs stay low.
Their secret is an expert staff that sifts the multitude of data about:
Also, they use a proprietary prediction tool to estimate their 5+ million influencers' performances.
The result is a valuable piece of customer insight that helps you choose the right influencer.
With their help, you'll build impactful messages that convert.
Moburst is a highly effective full-service influencer marketing agency with a unique approach to influencer selection based on data and past performance insights.
Their team of experts excels in connecting brands with creators to provide an authentic voice and personalized brand marketing across all social media channels.
With a focus on driving results, Moburst streamlines the creative process and makes it more affordable for clients.
They aim to create meaningful and lasting connections between brands and audiences, ensuring the success of influencer marketing campaigns.
Industries: Mobile Apps, Tech, Gaming, Food Delivery Services, Education
Notable clients: Uber, Samsung, Reddit, Mailwise
Reason to work with Moburst: Moburst's unique approach to influencer marketing is built on data and past performance insights. By carefully selecting the right influencers based on audience data, they ensure that your brand's message reaches the most relevant and engaged audience, maximizing the impact of your influencer marketing campaigns.
NeoReach is a leading influencer marketing agency that prioritizes authentic, story-driven content creation.
They craft key strategy points optimized for brand recognition and conversion, leveraging competitor audits and audience demographics.
NeoReach's data-driven approach allows them to reverse engineer launch strategies tailored to each client's goals.
With a focus on distribution and promotion, they excel at delivering effective influencer campaigns across various social media channels.
Their social media strategy focuses on designing campaigns that resonate with audiences and drive tangible results for brands.
Industries: Automotive, Retail, B2B, CPG
Notable clients: Honda, The New York Times, Walmart, Amazon
Reason to work with NeoReach: NeoReach's focus on an audience-first strategy ensures that your influencer marketing campaigns are optimized for brand recognition and conversion. By tailoring content to resonate with your target audience, NeoReach creates authentic and compelling campaigns that drive tangible results for your brand.
Ubiquitous is a standout influencer marketing agency that believes in mutually beneficial strategies for brands and creators.
They prioritize long-term relationships with influencers and work closely with both sides to create impactful campaigns and magical partnerships.
With a focus on authenticity and valuable income streams for creators, Ubiquitous ensures successful collaborations that benefit both brands and their social influencers.
Their goal-oriented approach and commitment to making magic happen set them apart in the influencer marketing landscape.
Ubiquitous is an excellent choice for brands seeking lasting connections and genuine influencer campaigns.
Industries: Food & Beverages, Retail, Healthcare, Tech
Notable clients: McDonald's, Adobe, Amazon, Subway, Shell
Reason to work with Ubiquitous: If you're looking for a trusted long-term partner for your influencer marketing efforts, Ubiquitous is the agency for you. Their commitment to mutually beneficial strategies for both brands and creators ensures that your campaigns are built on lasting relationships, leading to consistent and impactful results.
The Shelf is a full-service influencer marketing agency with a proprietary SaaS platform that streamlines the planning, execution, management, and optimization of influencer campaigns.
With access to extensive data from over a billion collected posts and nine years of experience, they are experts in over-delivering campaign goals.
Their data-driven approach ensures the selection of top-performing influencers across various social media platforms, building brand awareness and trust.
The Shelf's focus on profitability, engagement, and targeted campaigns makes them a reliable choice for brands seeking impactful influencer marketing strategies.
Their use of data and technology sets them apart in the influencer marketing industry.
Industries: Beauty, Fashion, Food, Home Decor, Outdoor Brand, Parenting
Notable clients: Pepsi, Hulu, Nordstrom, Viacom
Reason to work with The Shelf: The Shelf stands out with its proprietary SaaS platform, empowering brands to plan, execute, manage, and optimize influencer campaigns seamlessly. With access to powerful data and insights, you can make informed decisions and achieve the best possible outcomes for your brand.
Station Entertainment is a unique influencer marketing agency that takes a different approach to building partnerships based on passion, integrity, empathy, and results.
They specialize in connecting brands with influencers and athletes to create significant brand awareness.
With a strong emphasis on implementing creative influencer marketing campaigns from start to finish, Station Entertainment ensures comprehensive and engaging marketing strategies.
Their commitment to delivering their all in every program makes them a compelling choice for brands seeking authentic and impactful influencer marketing campaigns.
Industries: Lifestyle, DIY, Vanlife, Momlife, Fashion, Athletes, Entertainment, Gaming
Notable clients: Beyond Paint, Vanity Planet, Uber, Hello Fresh
Reason to work with Station Entertainment: If you value passion, integrity, and empathy in influencer partnerships, Station Entertainment is the agency to choose. They focus on building genuine connections between brands and influencers, resulting in impactful campaigns that resonate with audiences.
HireInfluence is a top influencer marketing agency known for its fully-managed, human-to-human approach to creating innovative influencer campaigns.
They excel in originating and managing long-term influencer strategies, focusing on content optimization and continuous A/B testing.
With a revolving door of fresh content, HireInfluence ensures engaging and dynamic campaigns that drive results.
Their expertise lies in creating authentic partnerships, offering brands a seamless influencer marketing experience.
HireInfluence is an ideal choice for brands seeking impactful influencer campaigns with a hands-on and strategic approach.
Industries: Food & Beverages, Automotive, Entertainment, Telecommunication, Sport, Software
Notable clients: Microsoft, MTV, Oreo, Warner Brothers, NFL
Reason to work with HireInfluence: With HireInfluence, you can leave the management of influencer campaigns entirely in their capable hands. Their team takes care of everything from strategy development to continuous optimization, giving you peace of mind and freeing up valuable time for other business priorities.
House of Marketers is a rapidly growing influencer marketing agency founded by TikTok experts and agency partners.
They are known for creating captivating campaigns that transcend their clients' digital footprint, connecting with sought-after Gen Z and millennial audiences.
With a dynamic team leveraging data, technology, and extensive industry expertise, House of Marketers delivers goal-oriented influencer marketing services.
Their expertise in TikTok influencer campaigns and content curation ensures stronger brand connections and increased engagement.
House of Marketers is a top choice for high-growth brands seeking captivating and impactful influencer marketing strategies.
Industries: Gaming, VPN Services, Mobile Apps, Trading Services, Food & Beverages, Hotels
Notable clients: KFC, Badoo, Hilton, Red Bull
Reason to work with House of Marketers: House of Marketers excels in the world of TikTok marketing, making them an ideal choice if your target audience includes Gen Z and Millennials. Their dynamic team of TikTok experts leverages data and industry expertise to create pulsating content that connects with sought-after audiences.
Carusele is a standout influencer marketing agency that handles influencer recruitment using a qStack™ rating system and manual vetting process to ensure brand safety.
They focus on identifying high-quality influencers and top-performing content, optimizing formats, platforms, and additional assets for effective audience targeting.
With their Content Performance Index™, Carusele provides real-time data analysis to drive campaign success.
Their strategic syndication strategies extend reach beyond influencers' organic following, making them a reliable choice for brands seeking impactful influencer campaigns.
Carusele's data-driven and performance-oriented approach sets them apart in the influencer marketing landscape.
Industries: Beauty & Lifestyle, Entertainment, Food & Beverage, Retailers & CPG
Notable clients: Msl Group United Soybean Board, Findamortgagebroker.Com, Spoonflower, Michigan Apples
Reason to work with Carusele: Carusele's Content Performance Index™ is a game-changer for influencer campaigns. With real-time data analysis, you can identify top-performing influencer assets and implement strategic syndication strategies to reach a broader target audience effectively.
August United is a creator-led social media agency with a global presence and expertise in designing audience-first and outcome-based influencer programs.
They combine relationships, trends, and data-informed decisions to optimize campaigns from end to end.
August United's focus on pairing creativity with audience analytics ensures that brands reach the right audience and achieve tangible business results.
With their passion for moving communities to commerce, they command attention, gain credibility, and deliver successful influencer marketing strategies.
August United is a top choice for brands seeking impactful influencer campaigns that resonate with audiences and drive conversions.
Industries: B2B, Tech, Retail, CPG, Food & Beverages, Fashion
Notable clients: Samsung, Persil, Purex, Citizen
Reason to work with August United: August United combines relationships and trends with technology and data-informed decisions. This approach ensures that your influencer programs are not only audience-first but also strategically optimized for the best possible outcomes.
HypeFactory is a leading global influencer marketing agency that leverages powerful AI algorithms to create measurable and effective marketing campaigns.
Their unique approach combines creativity with data analytics to ensure brands reach the right audience and resonate with them.
Their AI-powered solution, HypeDetect, revolutionizes influencer marketing by identifying the best influencers, detecting fraudulent activities, and optimizing campaigns for exceptional results.
With a strong focus on technology-driven decisions, HypeFactory delivers seamless execution and tangible business outcomes.
Brands seeking optimized influencer marketing experiences should consider HypeFactory as their top choice.
Industries: Luxury Brands, B2B, Real Estate, Beauty, Gaming, eCommerce, Mobile App, Fashion, Crypto, Foodtech, CPG, Insurance
Notable clients: Hello Fresh, To The Moon Mobile, Wuplo, RAID: Shadow Legends
Reason to work with HypeFactory: HypeFactory's use of powerful AI algorithms sets them apart in the influencer marketing landscape. With their HypeDetect solution, you can be confident that your influencer campaigns will reach the right audience, resonate effectively, and deliver exceptional results, all powered by advanced technology.
Influencer marketing is a complex topic, and many agencies compete with one another in the same space.
The most successful campaigns are heavily monitored and adapted to your brand's needs.
Top influencer marketing agencies allow you to work with a diverse portfolio of platforms, influencers, and content creators.
They have the expertise to vet and select the right influencers based on data and your specific needs.
If you're looking to choose a performance-based influencer marketing agency, we've got you covered. Feel free to reach out if you need any help.
As we mentioned, listed above are the top 29 influencer marketing agencies in 2023 and beyond.
Most of them handle the entire process, from campaign planning and tracking to influencer vetting and reporting.
Consider one of them for your future campaigns, as they will help you select the right strategy that will maximize audience reach and engagement.
As a result, your campaign will run smoothly and efficiently.