INFLUENCER MARKETING

Top YouTube Influencer Marketing Agencies in 2025

In 2025, YouTube remains one of the most powerful channels to reach your audience, build trust, and drive measurable results.

But you need the right people for the job.

In this article, we’ll explore the top YouTube influencer marketing agencies, what makes them effective, and how partnering with the right agency can amplify your brand story across Shorts, long-form videos, and multiple platforms.

Pro tip: At inBeat, we’ve helped companies like yours scale through influencer campaigns, user-generated content, and YouTube ads. Get in touch today to see how we can help.

What Is a YouTube Influencer Marketing Agency?

A YouTube influencer marketing agency is your partner in building meaningful connections between your brand and the content creators who can truly help you reach your campaign goals.

These agencies specialize in designing and managing influencer campaigns that create buzz and drive real business results. Instead of spending hours finding the right creators, handling contracts, and tracking data, you get a team that takes care of everything from start to finish so you can focus on growth.

At inBeat Agency, we work with companies that want to turn YouTube into a performance-driven channel. Our job is to find creators whose audiences genuinely match your ideal customers, and to craft content that turns engagement into revenue.

Here’s how that plays out:

• Influencer matchmaking: Most brands treat YouTube like TikTok. They throw cash at a few creators, chase views, then call it a day. The video gets buried with no clicks, no leads, and no point. But YouTube plays a different game. It’s where people go to compare, research, and buy. The audience comes looking for answers, not to scroll. That’s why 60% of consumers trust YouTube influencers for product recommendations. First, because they like the creator, and second, because they’re already in the mindset to act
• Campaign management: From contracts and deadlines to compliance and brand safety, we handle the details so your team can focus on scaling.
• Creative strategy: We help creators craft content that feels authentic and performs, whether that’s a 15-second YouTube Short with a catchy hook or a long-form review that builds trust. Every piece of content is designed to feel natural to the creator’s voice while aligning with your business goals.
• Performance analytics: We go beyond likes and views. Our team measures what truly matters: conversions, engagement quality, and ROI. This gives you a clear view of what’s driving your bottom line.

In short, a YouTube influencer marketing agency like inBeat helps you bridge the gap between your growth goals and the creators who can deliver. That’s how we turn YouTube into a true engine for results.

Why Work With a YouTube Influencer Marketing Agency in 2025?

YouTube in 2025 is very different from just a few years ago. The YouTube algorithm now rewards engagement, retention, and repeat visits over raw view counts.

Besides, YouTube Shorts are booming and becoming longer, capturing billions of daily views with Meanwhile, stricter brand safety and compliance policies make running campaigns more complex.

To succeed today, you need creativity plus precision, data, and the right network of creators.

Here’s how we do it:

• Access to vetted creators: We work with a curated global network of YouTubers across niches from tech to beauty, lifestyle, and wellness. For example, when we partnered with Hurom to promote their high-tech slow juicers, we activated a network of several micro, macro, and mid-tier lifestyle and wellness creators across multiple markets. This led to strong engagement and a measurable sales growth with 300% ROAS and 70% lower CPAs. And we did this while keeping campaigns fully brand-safe.
• Creative guidance that converts: YouTube algorithms now prioritize authenticity and viewer retention. We assist your creators in creating compelling narratives, engaging hooks, and structured content whether it's a quick, attention-grabbing segment or an in-depth review that fosters trust. For instance, in Episode 1 of the Juicing Academy, Hurom America's Customer Experience Lead delves into the fundamentals of juicing, providing valuable insights for newcomers. We were involved from concept to final edit to make sure the content resonates naturally. That’s the best way to drive tangible business outcomes.
• Content amplification: We create paid advertising and influencer whitelisting campaigns to amplify your message. That way, you get more brand awareness and sales.
• Performance tracking that matters: We follow metrics that actually reflect your campaign’s results. We’re using incrementality testing, geo holdouts, and KPI tracking, like conversion rates and watch-to-purchase ratios, to measure the true impact of each campaign. This approach ensures your YouTube influencer strategy moves the needle for your business.
• Global campaigns at scale: Expanding internationally? We handle everything from creator sourcing to localization, legal compliance, and cross-market coordination. That way, your message stays consistent while resonating locally.

Top YouTube Influencer Marketing Agencies in 2025

Here’s a curated list of the top YouTube influencer marketing agencies in 2025, what makes them special, and who they’re best for:

1. inBeat Agency

Website: inbeat.agency

What we do: inBeat Agency transforms influencer marketing into a predictable growth engine across YouTube, TikTok, and Instagram. Rather than chasing trends or vanity metrics, inBeat focuses on what truly matters: authentic creator partnerships that deliver measurable results.

Our campaigns combine micro and nano-influencer activations, user-generated content, paid amplification, and creative storytelling. The goal is for everything to feel natural so it can resonate with your target demographic.

In fact, here’s one of our clips for Mogo.ca, in partnership with Carter Sullivan:

Plus, we produce different types of creator content, from product reviews to tutorial videos and UGC ads with awesome visual effects. Of course, the content style we use leverages the current YouTube trends. And we always conduct content optimization to make sure your influencer projects perform well.

Besides, our proprietary influencer network has 25M+ vetted creators. We will access it to match your brand with influencers whose followers engage actively and convert reliably.

We build each campaign to maximize ROI and long-term growth. As such, we’re combining multi-platform strategies that integrate YouTube with other channels, like TikTok and Instagram Reels. We even help some of our clients with awesome SEO campaigns.

We already told you our success with Hurom, but here are more performance metrics:

• 300% ROAS growth
• 70% lower overall CPA
• 33% growth in MoM net profit margin
• 150+ million impressions just this year

Industries: Beauty & Skincare, Fitness & Wellness, Lifestyle, Tech, E-commerce

Notable clients: Hurom, Nestle, Miro, Booksy, NielsenIQ, Dashing Diva

Key services:

• Influencer vetting, matchmaking and community management for brand loyalty
• Micro and nano-influencer marketing
• UGC creation and optimization across YouTube, TikTok, Instagram, and Facebook
• Paid amplification and cross-platform campaign scaling
• Performance analytics, ROI tracking, and KPI reporting
• Video production on different social media platforms
• Campaign development
• YouTube talent management
• YouTube advertising
• Creative briefs
• ROI analysis
• Customer acquisition

Key wins:

• 24% decrease in CAC for Dashing Diva
• 20 million impressions for Miro
• 1700% increase in business registrations for Booksy and 637% more MoM app installs
• 200,000 new users on the website for Nurse.com

Reason to work with inBeat: Choose inBeat if you want influencer marketing to become a true growth engine. We have a data-driven, performance-first approach, leverage authentic storytelling, and have cross-platform expertise. Basically, we’re a social-first performance agency with real results.

2. Ubiquitous

Website: Ubiquitous

What they do: Ubiquitous is an influencer marketing agency that creates campaigns on YouTube and short-form platforms like TikTok and Instagram.

Their team connects brands with creators who can tell engaging stories and spark real interest through authentic content.

Of course, they know the creator economy only works if you understand your audience demographics.

The agency manages large-scale influencer programs backed by a 2,000-plus creator network and has supported brands across lifestyle, tech, and consumer goods. Their campaigns are entertaining, but they also focus on performance. That means you will be able to turn the awareness you gain into measurable traffic.

Take Litter-Robot, for example. Ubiquitous coordinated a creator mix that reached more than 60 million views and generated strong engagement across social channels. Their full-funnel structure, using TikTok for reach and YouTube for trust, proved effective in driving this brand’s visibility.

On the other hand, they specialize in medium to enterprise brands, and only run full-service campaigns on Meta, TikTok, and YouTube. By comparison, inBeat Agency works with other channels, including Pinterest, LinkedIn, and Snapchat.

Industries: Consumer tech, Lifestyle, Pets, eCommerce, Food & Beverage

Notable clients: Litter-Robot, Lyft, BlueChew, Zilla

Key services:

• YouTube, TikTok, and Instagram influencer marketing
• Campaign strategy and creative coordination
• Creator sourcing and management
• Performance tracking and reporting

Reason to work with Ubiquitous: You get an experienced influencer agency with proven reach on YouTube, Meta, and TikTok. They can help you grow awareness through authentic creator partnerships.

3. The Influencer Marketing Factory

Website: theinfluencermarketingfactory.com

What they do: The Influencer Marketing Factory centers its work on YouTube influencer campaigns. We checked their results, and they can, indeed, drive measurable traffic and conversions.

Besides, they have offices in New York, Miami, and team members across major cities worldwide. As a result, the agency gives you a global footprint combined with local execution.

Now, let’s look at how they run campaigns.

Their process begins with audience mapping. They align each client’s customer profile with relevant YouTube creators and design content that combines pretty good storytelling with clear calls to action.

Their campaigns typically include links or promo codes for full-funnel visibility. That’s great because you can trace your clicks, leads, and purchases directly from influencer videos.

Apart from YouTube, the agency also supports integrated strategies that include Instagram and TikTok collaborations if you need them. Clients gain access to campaign dashboards, ROI metrics, and detailed end-of-campaign reporting.

Industries: Entertainment, Consumer Goods, Healthcare, Technology, eCommerce

Notable clients: Discovery+, Snapchat, Chips Ahoy!, UnitedHealth Group

Key services:

• YouTube influencer marketing and video integration
• Audience analysis and influencer matching
• Cross-platform content campaigns (YouTube, Instagram, TikTok)
• ROI tracking, analytics, and post-campaign reporting

Reason to work with The Influencer Marketing Agency: You get a globally connected team specialized in YouTube influencer marketing, focused on ROI clarity and data-driven reporting for each campaign.

4. Viral Nation

Website: viralnation.com

What they do: Viral Nation is a full-service influencer marketing agency.

They’re also pretty good when it comes to data. They use AI technology and data analytics to power up their creative storytelling and deliver high-performing campaigns.

Basically, they’ll use these AI-powered tools to optimize content, identify ideal creators, and measure campaign performance in real time. And yes, Viral Nation emphasizes measurable business outcomes such as audience retention, conversion potential, and engagement quality.

They also work across several channels apart from YouTube, like TikTok, Instagram, Facebook, and other social platforms. By integrating multi-platform strategies and algorithmic optimization, they help brands scale campaigns efficiently while maintaining authenticity and relevance in each vertical.

Just like inBeat, they focus on social-first content. They’ll tailor it to each platform’s audience behavior, too. That’s how they make sure your campaigns reach viewers and engage them meaningfully.

And they get decent results, too.

For a tech brand, Viral Nation ran YouTube tutorials and TikTok Shorts. The campaign increased engagement by 35% and boosted click-through rates.

Industries: Technology, Lifestyle, Gaming, Consumer Goods

Notable clients: MGM Resorts, e.l.f., SmartWater, Walmart, PUBG

Best for: Brands aiming for social-first campaigns, especially those looking to scale internationally or optimize content performance with AI-driven insights.

Reason to work: Choose Viral Nation if your brand wants social-first campaigns powered by AI insights, optimized for engagement and reach across multiple platforms. They excel at scaling brand presence quickly while maintaining content relevance and quality.

5. NeoReach

Website: neoreach.com

What they do: NeoReach is another full-service influencer marketing platform. They can help you with advanced analytics, plus they do end-to-end campaign management.

In fact, their services include influencer discovery, audience verification, content creation, paid amplification, and in-depth performance reporting.

And just like other agencies in this review, they’ll scale your campaigns across YouTube, Instagram, TikTok, Facebook, and more.

But what makes them genuinely stand out is that they’re using over 400 data points per influencer.

The point of this is to make sure that every campaign reaches the right audience with maximum efficiency. This system lets you identify high-quality creators, predict campaign outcomes, and optimize performance in real time. This data-driven approach drives measurable business outcomes, like exposure, conversions, and engagement.

Industries: Tech, Lifestyle, Finance, Health & Wellness, Entertainment

Notable clients: InBody, USIMS, Laifen, Just Play, Nvidia, Sam’s Club

Best for: Brands looking for comprehensive OOH campaigns combined with digital marketing.

Reason to work with NeoReach: Their unique selling point is that they do fraud detection to make sure your influencers have no fake followers. They can also maximize your YouTube presence at events and trade shows.

6. The Shelf

Website: theshelf.com

What they do: The Shelf is great for data intelligence. That’s how they can build truly emotionally engaging, story-driven campaigns for their clients. In fact, they use audience analysis, sentiment mapping, and trend forecasting to ensure influencer content connects authentically with each target segment.

Their proprietary analytics platform allows them to pinpoint influencers who align with brand voice and audience preferences, while their in-house creative team designs narrative-driven campaigns that feel natural.

Plus, they work on platforms like Instagram, TikTok, YouTube, and Pinterest, so you can expand your YouTube campaign on other visual-first channels.

Industries: Fashion, Beauty, Lifestyle, Tech, and E-commerce

Notable clients: Adidas, Walmart, Lenovo, Amazon

Best for: Visual-first campaigns on Instagram, TikTok, YouTube, and Pinterest

Reason to work with The Shelf: Their platform matches influencers based on behavioral and psychographic data, improving authenticity and brand alignment.

7. The Goat Agency

Website: goatagency.com

What they do: The Goat Agency is a global, full-service influencer marketing agency.

They create social-first campaigns across platforms like YouTube, TikTok, Instagram, and Facebook. They offer end-to-end services, including influencer discovery, content creation, paid media amplification, and influencer-led commerce.

They use data-driven strategies, yes, but we can also appreciate their specialists having a deep understanding of social media trends. This is how they ultimately deliver campaigns that resonate with audiences to obtain good results.

Industries: Fashion, Lifestyle, Technology, Food & Beverage, Luxury, E-commerce

Notable clients: IBM, Nivea, Heineken, Arm & Hammer, World of Warcraft

Best for: Global influencer marketing strategy for enterprise brands

Reason to work with The Goat Agency: The Goat Agency is ideal for brands seeking a global, data-driven approach to influencer marketing. They have an extensive network of influencers and expertise in social commerce, which helps enterprise brands scale their campaigns across multiple platforms.

8. Vireo Video

Website: vireovideo.com

What they do: Vireo Video is a YouTube-certified, Google Partner agency. And they’re specializing in video marketing and advertising on YouTube.

Their services range from video content strategy to YouTube SEO optimization, video ad creation, and full-service influencer marketing.

Basically, they leverage YouTube's power as a search and recommendation engine. That’s how they grow their clients’ views, subscribers, and revenue. And we can appreciate that they create genuinely comprehensive and well-tailored video campaigns.

By comparison, inBeat Agency can create influencer campaigns on several other channels.

Industries: E-commerce, Health & Wellness, Education, Technology, Publishing

Notable clients: GitHub, Alinker, Eckhart, iVisa

Best for: Brands seeking a combination of organic growth strategies and paid advertising.

Reason to work with Vireo Video: Their expertise in YouTube SEO, video optimization, and influencer marketing can help you achieve sustainable growth and increased revenue on the platform.

9. Moburst

Website: moburst.com

What they do: Moburst is a mobile-first digital marketing agency, and they’re pretty good at driving app growth and digital transformation.

Side note: We’re pretty good at it, too, which is why we wrote this article on how to increase your app downloads.

That’s why we can appreciate how they integrate their influencer marketing services with their broader performance and media buying strategies. They can even help with app development and product consulting.

And just like we do, Moburst focuses on measurable outcomes like app installs, user acquisition, and sales conversions. For that, they’re leveraging audience insights, behavioral analytics, and AI-powered tools to select the right influencers and optimize campaign performance.

Their influencer marketing process spans seven stages: Define, Research, Recruit, Create, Approve, Perform, and Achieve. This structure is how they deliver high-performing creatives and pretty good conversion rates.

Industries: Mobile Apps, E-commerce, Gaming, Health & Wellness, Consumer Tech

Notable clients: NewDay USA, True Caller, SYNLawn, PreVue, Shopkick, Redefine Meat

Best for: App marketing

Reason to work with Moburst: They’re a truly full-service agency. Apart from mobile marketing and creative strategy, they can help with PR, podcasts, OTT advertising, website development, and more.

10. Single Grain

Website: singlegrain.com

What they do: Single Grain is a U.S. marketing agency founded by Eric Siu. It prefers to employ its data-driven strategies for long-term growth rather than one-off campaigns.

The team works across SEO, paid ads, CRO, and creative, using automation and analytics to scale their clients’ performance. They usually promote methods like Programmatic SEO and AI-powered conversion optimization to help clients scale faster and spend smarter.

For YouTube, they do consulting, growth campaigns, and advertising, with several YouTube ad options.

Unlike inBeat, Single Grain won’t find YouTube influencers for you, but the agency can certainly help them create strategic content on this channel because they focus on long-term growth.

Their approach centers on custom strategies, multi-channel coordination, and AI-driven execution.

We also appreciate how each of their projects follows a clear process: discovery, analysis, rollout, and continuous optimization.

Single Grain has partnered with major brands such as Amazon Alexa and Nextiva. Most of their case studies focus on measurable outcomes like ROAS, CTR, and search visibility.

Industries: SaaS, E-commerce, Education, B2B, Digital Marketing

Notable clients: Amazon Alexa, Nextiva, Lever.co

Best for: Major brands looking for comprehensive YouTube campaigns, but not necessarily influencer discovery

Reason to work with Single Grain: Overall, Single Grain stands out for its AI-first mindset and strong tactical work, though it’s more performance-oriented than creative or brand-driven.

How to Choose the Best YouTube Influencer Marketing Agency

In 2025, YouTube influencer marketing is no longer just about hiring the biggest names with millions of followers.

So, pick an agency that cares about strategy, data, and real results. If you want to grow your brand, the key is connecting with the right creators, optimizing campaigns, and measuring performance.

Start with your budget, though. Some agencies specialize in micro-influencer campaigns that drive authentic engagement at a lower cost, while others focus on mega creators who offer reach but require higher investment.

That said, at inBeat, we’ve seen firsthand how micro-influencers can outperform celebrities, driving 20% higher conversions. It’s proof that success is about picking the voices that truly resonate with your audience instead of focusing on follower numbers.

Next, look for industry expertise. The best agencies understand your niche, whether that’s gaming, beauty, fitness, or tech, and already have proven creator relationships within it.

Check their service model too. Full-service agencies handle everything from influencer selection to creative direction and reporting. Hybrid models combine software dashboards with managed services, giving you more control.

Geography also matters. Local agencies can manage regional creators and in-person activations, while global networks help brands scale internationally and maintain consistency across markets.

Finally, evaluate measurement and reporting. Reliable agencies track ROI through conversions, watch-time metrics, brand lift, and audience sentiment. Remember: a strong agency balances creativity with accountability.

Scale Your YouTube Influencer Marketing Campaign with inBeat

In 2025, YouTube influencer marketing isn’t just about creating eye-catching videos. You need strategy, data, and real results. And we’ve learned that the real difference between a campaign that simply looks good and one that actually drives growth comes down to the right strategy and the right partners.

At inBeat Agency, we help brands like yours find creators who truly convert. We focus on measurable outcomes, from boosting visibility to building long-term trust that turns audiences into loyal customers. You already know that attention is today’s most valuable currency. Our job is to make sure you invest it where it pays off.

Whether you’re aiming to increase brand awareness, generate high-quality leads, or drive consistent sales, the key is to partner with an agency that understands your vision and the pressure you face to deliver results.

Ready to take your YouTube influencer strategy to the next level? Book a call with inBeat Agency, and let’s turn authentic creator collaborations into tangible business growth.

FAQ

How much does YouTube influencer marketing cost in 2025?

From our experience, campaigns can start around $1,000 for smaller, micro-influencer activations and go up for large-scale, multi-creator collaborations. It really depends on your goals, content format, and the creators you want to work with.

Do agencies manage both YouTube Shorts and long-form campaigns?

Yes, we do, and both are crucial. Shorts grab attention instantly, while long-form videos build real credibility and loyalty. We make sure your brand voice stays consistent across both formats so your audience watches, remembers, and trusts you.

How do agencies measure ROI on YouTube influencer campaigns?

We know you care about numbers that matter. That’s why we go beyond likes or views. Our analytics track how influencer content drives sales, sign-ups, and long-term engagement. You’ll see clear metrics like CTR, conversions, and cost per acquisition, all tied directly to your bottom line.

What types of brands benefit most from YouTube influencer marketing?

We’ve seen top results for brands in tech, finance, lifestyle, beauty, and e-commerce, basically, industries where video content helps explain, demonstrate, or inspire. If your product needs trust or storytelling, YouTube is where your message truly sticks.

Should I use an agency or manage influencers directly?

You can manage creators on your own, but at scale, it’s a full-time job. As an agency, we bring tested systems, deep creator relationships, and real performance insights to help you skip the guesswork. We take care of the heavy lifting so you can focus on what matters most: strategy, growth, and results.