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Insights for the modern marketer
By Daniel Cruz
9 min READ | Jul 22 2022
In today’s contemporary and challenging marketplace, digital businesses are always in a rat race to find the best-performing tactics for themselves. However, the formula to reach the pinnacle of social media marketing success is never known because the trends on these platforms keep changing every now and then.
Planning and publishing the content rightly on social media platforms can be powerful enough to generate profitable leads for you. Since content plays a very crucial role in terms of achieving business goals and social media objectives, you need to understand how both components can work for your brand’s success.
From enhancing your brand’s recognition to boosting leadership, fostering audience engagement, and generating powerful leads, content is a must-have tool for social media managers. And this is a no-brainer; to survive in this competitive marketing era; you need to have impeccable content to maintain a great brand image, along with tools to manage all social media in one place.
Whatever you see on social media that is visually appealing and can get you excited for further reading or action is the form of content marketing. The activity involves the creation and sharing of online shareable material which is engaging for the audience.
Content marketing is the form of marketing focused on creating, publishing, and distributing content among the online target audience. This online material could be videos, blogs, image content, social media posts, carousels, etc. Content marketing does not promote a brand but somehow stimulates the viewers' interest in its products or services.
For instance, upon seeing the new product launch by Kylie Cosmetics on Instagram, a lot of us may rush to the website to learn more about it. Marketing of the brand depends on images, social media posts, website content, and a strategic plan. This triggers the audience to buy a certain product, and that is the real motive of social media marketing. If you've found an image that suits your brand perfectly and need to change it, a background remover will do the trick.
With such neuromarketing tactics via social media and content, many major brands have reached the milestone of having millions of customers across the globe. While fostering the proper content marketing pain points, businesses can eventually attract, engage, and retain potential customers to purchase from the brand.
We all know that powerful marketing helped Apple earn billions. Their strategy to play with customers’ minds is absolutely captivating, and that’s where we know great marketing serves as the backbone of the business.
You need to promote your content proficiently to yield better results. Here comes the strategic planning of incorporating blogs, videos, social media posts, and visual copies that could not only bring traffic but could also generate leads. In this process, you should learn how to start a blog, what visuals to use, how to distribute your content, and any means necessary.
Social media marketers prioritizing content marketing/ blogging are 13X more likely to see positive marketing ROI. Proper content marketing helps the business generate traffic, conversions and leads.
Another great example of excellent content and social media marketing comes from Nike, the multinational manufacturing company. The brand knows how to handle social media heat and make the most of golden opportunities. From their social media platforms to their goods, everything is always on point due to beforehand planning and up-to-the-mark strategies.
If you are looking forward to increasing your organic search traffic, then missing out on an SEO-optimized content strategy could be a nightmare for your business. Effective content creation with proper organic search is one of the best ways to drive more website traffic. Producing valuable and SEO-optimized content will help you climb better rankings on Google. Additionally, getting backlinks from high-authority websites will increase Google’s trust in your site, which ultimately increases your website’s traffic.
Content helps the brand rediscover how it can connect with the audience. To add visual appeal and make it more engaging, you can use stunning free stock photos from sites like Freepik. Once you start posting on your blog/ website/ or social media with a proper schedule, you will notice your content eventually expanding its reach. And once the content start reaching the audience, your brand will automatically become recognizable. Here, you need to work on your brand awareness techniques that could create a solid image of your business among the audience.
Once a brand is launched, it is necessary to create a business profile on all social media platforms. And from here, you need to work on the content forms that you want your audience to see from you. Since your audience would like to see user-generated and unique content on board, you would have to tailor your content to their needs. This way, you can maximize social media engagement and increase your brand’s online visibility. However, make sure that your content, graphics, and brand identity resonates with the social media platforms.
Better content, and powerful social media marketing are two major components that help the brand to close the gaps between the sales funnels. At this point, you need to build and market the content that could bring you quality conversion rates and higher quality leads. For this purpose, the main task is to create as much crisp and engaging content as possible. Keep it all short, snappy, visually appealing, and aesthetic, so your target audience is not bored while visiting your website.
The content that you are posting today on social media holds the power to bring your brand hundreds of new followers. Starbucks Coffee is one of the examples to look at. Their marketing team knows it well how to use hashtags, videos, and stunning images while posting on social media. This way, their content reaches a wider audience bringing them massive engagement on social media posts.
With these examples, you can take inspiration and come up with your own thought process. You would have to create a robust content marketing strategy for your business on social media. You can incorporate influencer marketing as well to generate quick results. But still, here are some ways to use social media content marketing for your brand.
One of the most important things while marketing your business is to set goals and identify the objectives you eventually want from your business. To create a long-term plan, you must keep digging into the forms of content that could perform well for your brand.
One of the best ways to create a strong long-term plan is to know how to create your content. This is why many scrape Google to see what the relevant keywords are in their industry and share their content around it. Plus, this is a great way to learn what the competition is doing. The more specific your marketing goals would be, the more sales you will convert from social media.
This is a no-brainer that we cannot think of new content and ideas daily. So, it’s quite better to plan out the social content beforehand. Once you have decided on your goals, it is time to conduct social media content planning. Note that you need to adopt different social media content strategies for each social media platform. Further, you can repurpose your content in different forms like carousels or infographics and post them on social media. You can also make posters to visualize important information and share them on different social media channels.
Creating a proper content calendar would also help you to post consistently on your website or social media profiles, which will further drive audience engagement towards your brand. With the help of a content calendar, you can take a big-picture approach to your social media content planning. The content calendar helps in taking quick actions for your activities on social media. Once all planning and scheduling are done, it is time to market the content on social media platforms.
People prefer crisp and short visual information over textual information, and you can make complete use of it. Break down your research into visual copies, carousels, and appealing infographics that could inspire your audience.
However, coming up with captivating content that could instantly grab the audience’s attention is not a piece of cake!
To help you generate high-quality content on social media, here are some ways that can help you steal the limelight.
And the best way to create social media content is by repurposing user-generated content. It is specifically amazing in getting your audience engaged and creating brand awareness. In UGC (user-generated content), you can include infographics, images, vector graphics, videos, reviews, and testimonials. The benefit of putting up UGC is that it is easily shareable and accessible to the audience. So there’s no chance of pitfalls, and your brand will surely be considered extraordinary.
Content and social media are two strong pillars of a brand that needs to stand tall to generate higher sales and leads. Producing great content could be nerve-breaking, but once you have grabbed all the essentials of content curation, it will be easier for you to craft a social media marketing strategy. Incorporate these ways to plan your content and social media marketing, and let us know if your traffic and sales skyrocketed.
I am a passionate content writer with a computer science background who always loves to write informative blogs. I usually love to watch cartoons and hang out with my friends when free. Launching my makeup brand has always been my dream, and I am open to more advice. Ping me at email@example.com.