Instagram Engagement Rate Calculator

Analyze Instagram influencers: follower count,
engagement rate, popular content and more.

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@{ user.username }

Contact info { user.has_email ? '' : 'not' } available

{ formatFollowing(user.followers) }

Followers

{ formatFollowing(user.following) }

Following

{ user.nb_posts }

Posts
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{ Math.round(user.comments_per_likes * 1000) }

Comments per 1000 Likes

Likes per post

Comments per post

Recent posts

{ formatLikes(post.video_views)}

{ formatLikes(post.likes) } { formatLikes(post.comments) } { post.engagement.toFixed(1) }%

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FAQ Regarding Our Engagement Rate Tool

How do You Calculate an Instagram Account's Engagement Rate?

We calculate an Instagram profile’s engagement rate by making an average of their likes and comments for their last 12 posts. Engagement rate can vary from post to post, making it crucial to measure engagement across multiple posts.

Why should I Calculate an Influencer's Engagement Rate?

It provides you a good overview of an Instagram influencer’s audience engagement. In other words, do people react to a profile’s content? You should always measure the number of likes and comments; followers can be a deceiving metric. As a rule of thumb, a higher engagement rate is better, and a higher comment to likes is even better.

Why Use inBeat's Instagram Engagement Calculator?

Fair question. It’s free, and we do all of the work for you. We don’t ask for an email or watermark your report. If you need to, you can even use our information as a presentation tool for your clients. We’ve got you covered! Anyhow, use this free tool to identify the best opportunities for your influencer marketing campaign and generate the best ROI for your marketing costs.

How Can I Use The Information In My Influencer Marketing?

It’s always a tricky question to answer, but here is how we do it. We use the engagement rate as a gauge of trust for the influencers we work with throughout our influencer marketing campaigns. It isn’t the only thing you should analyze. Instagram influencers can purchase fake comments and likes, which can make this metric obsolete. Although there are tools out there to calculate the number of fake followers, a judgment call will always outperform these tools. Ask yourself questions such as: are there comments shallow or off-topic? Do they have a low number of comments?