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TikTok Engagement Rate Calculator

Analyze TikTok influencers: follower count,
engagement rate, views, popular content and more.

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Followers

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Following

{ formatLikes(parseInt(user.total_likes || 0, 10)) }

Likes
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Avg. Views

Likes per post

Comments per post

Recent posts

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{ formatLikes(post.likes) } { formatLikes(post.comments) } { post.engagement.toFixed(1) }%

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FAQ Regarding Our TikTok Engagement Rate Tool

How do You Calculate a TikTok Account's Engagement Rate?

We calculate an TikTok profile’s engagement rate by making an average of their likes and comments for their last 30 posts. Engagement rate can vary from post to post, making it crucial to measure engagement across multiple posts.

Why should I Calculate a TikTok Influencer's Engagement Rate?

It provides you a good overview of a TikTok influencer’s audience engagement. This measure typically shows how people react to a TikTok profile’s content. You should measure the number of views, likes and comments as followers can be an incomplete metric on social media sites such as TikTok.

Why Use inBeat's TikTok Engagement Calculator?

It’s free, and it saves you a good amount of time. We don’t ask for an email or watermark your report. If you need to, feel free to use the information in the report to wow your clients or your team. Use this free tool to identify the best opportunities for your influencer marketing campaign and create a lasting return on your campaigns.

How Can I Use The Information In My Influencer Marketing?

The engagement rate will show you how an influencer’s audience interacts with their content on TikTok. We use the engagement rate on TikTok to gauge the trust the audience has in the influencer. Now, it isn’t the only thing you should analyze. TikTok influencers can purchase fake comments and likes, which can bias this metric. Although there are tools to calculate the fake follower count, a judgment call will almost always outperform these tools.

What is TikTok’s influencers average engagement rate?

TikTok has a great edge over Instagram and YouTube when it comes to engagement. The average engagement rate on TikTok is approximately 18%. A massive difference compared to Instgram’s 3.9% and YouTube’s 1.6%.

TikTok’s influencers average engagement can be presented into different tiers:
- Nano-influencer (1,000 to 10,000 followers): 20.64%
- Micro-influencers (10,000 to 50,000 followers): 17.81%
- Mid-tier influencers (50,000 to 500,000 followers): 15.49%
- Macro-influencers (500,000 to 1,000,000 followers): 17.21%
- Celebrities (1,000,000+ followers): 17.55%

How to get engagement on TikTok?

TikTok engagement is measured by likes, comments, and shares on any given post. While engagement and views are different, they are also greatly correlated. The more engagement a video gets, the more the algorythm will push it to get more impressions.