INFLUENCER MARKETING

Top 20 Advertising Agencies in the UK As Of 2024

Alexandra Kazakova

By Alexandra Kazakova
20 min READ | Apr 1 2024

Regarding advertising, the United Kingdom is home to some of the industry's most innovative and influential agencies.

Whether you're a startup looking to make a splash or an established brand aiming to take things up a notch, these top 20 advertising agencies in the UK have got you covered.

Let's dive into the world of creativity, strategy, and impactful marketing.

TL;DR:

  1. inBeat: A micro-influencer marketing agency offering versatile and scalable services with access to top content creators.
  2. Yours Sincerely: An outsourced marketing agency providing honest consultancy, strategy advice, and on-the-ground delivery.
  3. The Social Shepherd: Specializes in paid social advertising, helping brands improve return on ad spend and profitability.
  4. adam&eveDDB: A creative agency driven by audacious ideas that create change, shape cultures, and grow businesses.
  5. BBH Global: Committed to making brands more valuable through bold, standout

Benefits of Hiring an Advertising Agency

Hiring an advertising agency can bring a multitude of benefits to businesses looking to enhance their marketing efforts:

  1. Agencies offer industry expertise and knowledge, staying abreast of the latest trends and technologies.
  2. This expertise ensures that your campaigns on social platforms and beyond are strategically planned and executed effectively.
  3. Advertising agencies often have access to advanced tools and analytics, enabling data-driven decision-making for optimizing your social media strategies and campaigns. Collaboration with an agency saves time and resources, allowing your in-house team to focus on core business activities.
  4. Agencies bring fresh, creative services and perspectives to your marketing strategies, fostering innovation and differentiation in your industry.
  5. With agencies and their advertising services, you gain access to a network of professional contacts, including media partners and influencers, which can further amplify the reach and impact of your advertising efforts. This will help you achieve your advertising and marketing goals faster.

A Deep Dive into Each Top Advertising Agency in the UK

1. inBeat

inBeat is a leading micro-influencer advertising marketing agency in the UK known for its versatile and scalable approach.

They provide dedicated agents who personalize campaigns to meet specific brand needs.

InBeat's partnership with the top 1% of content creators offers access to a comprehensive influencer database.

Their focus on helping brands scale their social media influencer marketing efforts sets them apart in the industry.

With a commitment to personalized attention and innovative strategies, inBeat is a top choice for businesses looking to make an impact in the digital space.

They also have impressive results.

Take Prose, for example.

Together, they create high-impact UGC ads on continuously by utilizing micro-influencer marketing, resulting in 50+ unique content assets per month.

Industries: Mobile Applications, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food, SaaS, CPG, B2B, Healthcare

Notable clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney

Key services:

  • Social Media Advertising
  • UGC Creation
  • Content Production & Advertising
  • TikTok and Instagram Marketing & Advertising
  • Micro-Influencer and nano-influencer marketing
  • Paid Advertising

Reason to work with inBeat: Personalized attention - inBeat offers dedicated agents who tailor your campaign to your brand's unique needs, ensuring a personalized and effective approach.

2. Yours Sincerely

Yours Sincerely is an outsourced marketing agency based in the UK, offering a unique blend of Comms, Marketing, and Commercial expertise.

Their approach allows clients to receive honest consultancy, strategic advice, and on-the-ground delivery to achieve tangible results.

Born in Bristol, their creative team works with clients both nationally and internationally, specializing in market strategies, PR campaigns, and digital marketing services to drive rapid growth.

Their commitment to helping ambitious businesses scale and integrate marketing seamlessly into their teams sets them apart as a trusted marketing partner.

With a focus on delivering real value and results, Yours Sincerely is an agency dedicated to helping brands thrive.

Industries: Education, B2B, eCommerce, Agencies, Tech

Notable clients: Kingswood School, Futureheads, Gunner & Co, Hurricane

Key services:

  • Content Marketing
  • SEO Marketing
  • Social Media Management
  • Paid Social Marketing
  • Email Marketing
  • Paid Search PPC

Reason to work with Yours Sincerely: Honest consultancy - Yours Sincerely focuses on providing honest consultancy and strategy advice, making them a trusted partner in your marketing journey.

3. The Social Shepherd

The Social Shepherd is a UK-based agency specializing in enhancing brands' return on ad spend and profitability through paid social campaigns.

They are renowned for their best-in-industry media buying strategies and collaborative approach to delivering campaigns that drive sustainable growth.

With a multi-channel approach and data-driven strategies, they diversify customer acquisition sources effectively.The agency is firmly committed to eliminating bias in budget allocation and focusing on what's best for brand growth.

Their expertise lies in creating a strategic approach to diversification to reach new users and reduce performance volatility, making them a trusted partner in advertising.

Industries: Beauty, Skincare, Food & Beverages, Home Decor, Fashion, Retail, eCommerce, Furniture, Homeware

Notable clients: Lumene, Bio-Oil, Olivia's, Vivense

Key services:

  • Organic Social
  • Paid Social
  • Creative & Content Production
  • Influencer Marketing
  • Megaphone solid
  • Google Ads & PPC

Reason to work with The Social Shepherd: Diversification strategies - The Social Shepherd excels in their proactive approach to diversifying customer acquisition sources, reducing volatility, and increasing scalability for your brand.

4. adam&eveDDB

adam&eveDDB is a full-service agency known for its belief in the power of creativity to drive positive change in the world.

They are recognized for their audacious and famous digital marketing solutions, contributing to sustainable growth and cultural influence.

This agency thrives on collaboration, emphasizing the collective power of their team over individual egos. adam&eveDDB's commitment to positively impacting society and the world sets them apart in the industry.

They are always on the lookout for creative opportunities and fresh talent to continue their innovative approach to advertising.

Industries: Fashion, Gaming, Food & Beverages, Healthcare, Automotive, B2B, eCommerce, Radio, Entertainment

Notable clients: Lionsgate, Lucozade, Playstation, Volkswagen

Key services:

  • Video Production
  • Video Advertising
  • Social Media Advertising
  • Digital Marketing
  • Content Marketing

Reason to work with adam&eveDDB: Audacious ideas - adam&eveDDB is known for audacious and famous ideas that drive business growth and shape cultures.

5. BBH Global

BBH Global is a creative agency based in the UK that is dedicated to making brands more valuable.

They stand out in the industry because they believe that the most significant risk is not standing out, and being bold in today's world is critical to getting noticed and loved.

BBH Global is committed to delivering business growth through difference and promises never to offer "business as usual."

Their approach centers on building less ordinary but far more powerful brands, making them a top choice for brands seeking to stand out in a crowded marketplace.

With a focus on bold and creative solutions, BBH Global offers a fresh perspective to advertising.

Industries: Entertainment, Financial Services, FMCG, Health & Beauty, Non-Profit, Retail, Tech & Telecoms

Notable clients: Burger King UK, Netflix, Samsung, Tesco Mobile

Key services:

  • Content Marketing
  • Social Media Ads
  • Video Ads
  • Content Production
  • Paid Advertising

Reason to work with BBH Global: BBH Global promises to build you a brand less ordinary, ensuring your brand stands out and captures attention.

6. Five by Five

Five by Five is a UK-based agency with a diverse team of strategic, creative, and technologically-minded individuals.

They have a mission to breathe new life into brands by solving creative challenges and driving business growth while making a positive impact on society.

With a team of over 50 creative problem solvers, they deeply understand what it takes to revitalize brands.

Five by Five was founded in Southampton and has expanded to London while maintaining its creative and innovative spirit.

Their content creation and branding expertise makes them a valuable partner for brands looking to reimagine their marketing strategies.

Industries: Gaming, Fashion, Alcohol, Food & Beverages, Retail, Beauty

Notable clients: Activision, Amazon, Riot Games, Patron Tequila

Key services:

  • Content & Social Advertising
  • Branding
  • Digital Marketing
  • Paid Media
  • Video Production

Reason to work with Five by Five: Creative problem solvers - Five by Five is a team of creative problem solvers who breathe new life into brands, positively impacting society.

7. Disrupt Marketing

Disrupt Marketing is a standout agency in the UK, distinguished by its unique approach to influencer marketing.

They specialize in telling culturally relevant stories that captivate audiences and deliver measurable ROI.

Led by a BAFTA-winning former Made In Chelsea star, Stevie Johnson, the agency has influence and performance ingrained in its DNA.

Disrupt Marketing is powered by a team of passionate social natives who are energized and results-focused.

Their commitment to building meaningful relationships with the right creators for each brand ensures that attention effectively converts into action and revenue.

Industries: Food & Beverages, Entertainment, Fashion, Pet, Retail, eCommerce

Notable clients: Lelo, Disney, Gofrendly, Ecco

Key services:

  • Paid Social
  • Influencer Marketing
  • Social Media Managment
  • Content Production

Reason to work with Disrupt Marketing: Culturally relevant stories - Disrupt Marketing tells culturally relevant stories that captivate audiences and deliver ROI, ensuring your brand's message resonates.

8. Global

Global is a prominent outdoor media company based in the UK, known for its extensive portfolio of advertising opportunities and a team of experts.

Their offerings include premium digital screens, roadside billboards, and branded buses, capturing consumer attention nationwide.

They are pioneers in digital advertising exchange, connecting brands with audiences across their audio and outdoor platforms.

Global is recognized for its ability to engage and inspire audiences with innovative advertising solutions.

Focusing on providing high-impact advertising, they are a top choice for brands seeking to reach a broad and diverse audience.

Industries: TV comms, Entertainment, Transport, Retail, Radio, Events, Sport

Notable clients: Vodafone, Ebay, TSB, Berocca

Key services:

  • Outdoor Advertising
  • Radio Advertising
  • Digital Advertising
  • Social Media Ads
  • Video Production

Reason to work with Global: Extensive outdoor portfolio - Global boasts an extensive portfolio of outdoor advertising opportunities, capturing the attention and imagination of consumers across the nation.

9. Because Creative Experience

Because Creative Experience is a global creative agency based in the UK, specializing in connected experiences and immersive technology.

They believe in the power of brand experiences to make life more memorable and exciting.

The agency has a deep-rooted expertise in fusing the digital world with the real one, and its creative tech capabilities are a defining element of its approach.

Because Creative Experience is known for its commitment to creating meaningful connections in a digital world, they offer a range of services to help brands achieve this goal.

With a focus on enhancing brand experiences, they are a valuable partner for companies seeking to leave a lasting impact on their audience.

Industries: Food & Beverages, Alcohol, Education, Sport, Retail, eCommerce

Notable clients: Burger King, Pepsi, The Kraken Rum, Ritter Sport

Key services:

  • Digital Marketing
  • Virtual Media & NFTs
  • Social Media Marketing
  • Brand Development

Reason to work with Because Creative Experience: Immersive experiences - Creative Experience specializes in creating immersive brand experiences that make life more memorable and exciting.

10. Digital Media Team

Digital Media Team is not your typical digital marketing agency in the UK.

They set themselves apart with a young, passionate team of deeply knowledgeable experts in digital marketing.

Their dedicated paid social team excels in scaling performance to ensure your social media advertising reaches the right people at the right time.

Furthermore, their PPC geniuses are adept at optimizing Google Advertising, positioning your brand at the top of relevant search results.

Digital Media Team's commitment to pushing brands to be the best they can be makes them a standout choice for businesses looking for exceptional digital marketing expertise.

Industries: Fashion, Beauty, Automotive, Retail, Jewelry, eCommerce

Notable clients: Mercedes-Benz, Murci, Lullabellz, Missy Empire

Key services:

  • Paid Social
  • PPC & Google Ads
  • Email Marketing
  • SEO
  • Design
  • Out Of Home Advertising

Reason to work with Digital Media Team: Fiercely conscientious - Digital Media Team is known for its fiercely conscientious approach, ensuring your brand reaches the right audience at the right time.

11. Loud Mouth Media

Loud Mouth Media is a multi-award-winning performance marketing agency with a strong presence in the UK and Ireland.

Their Google Premier Partner status sets them apart as a top 3% agency in the UK, emphasizing their expertise in the digital advertising scene.

With specialized teams focusing on various social media platforms, including Facebook, Instagram, Twitter, TikTok, and LinkedIn, they excel in social media advertising.

Loud Mouth Media's commitment to delivering top-notch results through digital marketing and performance creativity makes them a trusted partner for businesses seeking measurable success.

Their multi-location presence ensures accessibility and expertise for clients across different regions.

Industries: B2B, B2C, eCommerce, Food & Beverages, Education, Sport, Automotive

Notable clients: The Good Cup, Wicked Brick, Dale Farm, Queen's University Belfast

Key services:

  • Digital Strategy
  • Paid Search
  • Social Advertising
  • SEO
  • Performance Creative
  • CRO

Reason to work with Loud Mouth Media: Google Premier partner - Loud Mouth Media's status as a Google Premier Partner signifies their expertise in delivering results through social media advertising.

12. Toast

Toast is an award-winning creative content agency based in London and Oxford. Established in 2002, they have gained recognition for their creative output and ability to craft memorable campaigns.

With a focus on strategic messaging and helping brands own their niche market, Toast is exceptionally skilled at working with challenger and startup brands.

They offer strategic thinking, high production values, and impeccable service throughout every project, ensuring a seamless journey from initial brief to screen.

Toast's expertise in short-form video marketing and TV advertising positions them as a valuable resource for brands looking to impact the advertising world.

Industries: B2B, Education, Food & Beverages, Retail, eCommerce

Notable clients: Indeed Flex, Olivia Burton, Saïd Business School, Life Health Foods (UP&GO)

Key services:

  • TV Advert Production
  • DRTV Advertising
  • TV Media Buying
  • Video Production
  • Promotional Videos
  • Branded Content
  • TV Sponsorship

Reason to work with Toast: Memorable campaigns - Toast focuses on crafting memorable campaigns and helping brands at every stage of their growth journey.

13. PPC Geeks

PPC Geeks s a united team dedicated to becoming a recognized brand for their industry-leading PPC expertise.

They prioritize transparency, outstanding customer service, and results-driven decision-making in their approach.

PPC Geeks is known for their commitment to openness, honesty, and creating a positive work environment for both their team and clients.

Their focus on getting the right kind of traffic, targeting the perfect customers, and building long-term, profitable relationships sets them apart as experts in PPC management.

With a strong belief in delivering results, PPC Geeks is an agency poised to impact digital advertising significantly.

Industries: Education, Industrial, Alcohol, Fashion, Veterinary, Real Estate, Fitness, Home Decor, Finance

Notable clients: ITBAY, Patrolstore, Magnitude, Skypark Secure

Key services:

  • PPC Management
  • PPC Strategy (BSSS)
  • eCommerce Ad Management
  • Lead Generation PPC Ads Management
  • Google Ads
  • META Ads
  • LinkedIn Ads

Reason to work with PPC Geeks: Transparency and honesty - PPC Geeks believes in full transparency, honesty, and creating happy work environments for their clients.

14. Promodo

Promodo is a well-established digital marketing agency with a rich history of helping online businesses grow.

With a global reach and over 350 digital marketing experts from 25+ countries, they offer a diverse and international perspective.

Promodo strongly emphasizes providing expertise beyond expectations and delivering the best digital marketing solutions for every stage of the marketing funnel.

Their focus on ensuring a perfect user experience and helping businesses maximize each step of their marketing funnel positions them as experts in the field.

Promodo's commitment to increasing revenue, improving brand visibility, and growing customer bases makes them a trusted partner for brands seeking online growth.

Industries: Consumer electronics, Fintech & Banking, Automotive, Fashion & Apparel, Health Care & Beauty, Travel, Food & Beverage, Baby & Child, Real Estate, Furniture & Home

Pet care, Marketplaces

Notable clients: Vodafone, Lenovo, Avon, Master Zoo

Key services:

  • SEO
  • Paid Ads
  • Mobile Marketing
  • Email Marketing
  • Paid Media
  • Branding & Design
  • UX/UI

Reason to work with Promodo: International expertise - Promodo leverages expertise from over 350 digital marketing experts from 25+ countries, ensuring an international perspective.

15. Favoured

Favoured is a data-driven full-funnel marketing agency based in the UK, renowned for their combination of cutting-edge performance techniques and creative production.

Their primary mission is to deliver a strong return on investment (ROI) for all clients, regardless of their industry or level of experience.

With a team dedicated to building strategies, developing meaningful content, and measuring results, Favoured ensures that clients consistently achieve ROI.

They are known for equipping brands with the right advertising strategies tailored to specific objectives, budgets, and target demographics.

Favoured's focus on delivering measurable ROI makes them a valuable partner for brands looking to maximize their marketing efforts.

Industries: B2B, SaaS, Retail, eCommerce, Beauty, Food & Beverages, Alcohol, Automotive, Sport, Pet

Notable clients: Durex, Omni, Kodak, MTV

Key services:

  • Advertising
  • Email Marketing
  • Micro Influencer Marketing
  • Branding
  • Content Marketing
  • Video and Motion Graphics

Reason to work with Favoured: Data-driven ROI - Favoured is a data-driven agency committed to delivering ROI to every client, using cutting-edge performance techniques.

16. Havas London

Havas London is a flagship creative agency in the UK, known for their digital strategy and for creating meaningful differences in brands, businesses, and people's lives.

They stand out by integrating cultural insights with advertising to develop purposeful brand solutions across all channels.

Benefit from their expertise in audience insights, which leads to impactful and meaningful brand ideas.

Their integrated methodology and range of services ensure your brand connects effectively with customers.

With Havas London, experience media experiences that change audience perceptions.

Their creative campaigns can help reinvent your brand's category presence and achieve your key goals.

Industries: Retail, Health, Education, Technology, Food & Beverage

Notable clients: Asda, Rekorderlig, JBL, Coors, NHS Blood and Transplant, The Open University

Key services:

  • Brand Strategy
  • Content Creation
  • Digital Marketing
  • Brand Design
  • Social Media
  • Advertising

Reason to work with Havas London: With its finger on the cultural pulse, creative thinking, and holistic approach to branding and advertising, Havas London crafts campaigns that not only stand out but also forge meaningful connections between brands and their audiences.

17. Now Advertising Agency

Now Advertising, based in London, excels in delivering firestarter ideas that energize businesses.

Their unique value lies in crafting campaigns with a disruptive edge, bringing a fresh perspective to traditional advertising.

You can benefit from their innovative approach to creating a standout market presence, ensuring your brand gets noticed.

Their expertise in multi-channel marketing and digital solutions allows for seamless integration of your message across various platforms.

Plus, Now's strategic insights help align your brand’s purpose with consumer expectations, enhancing engagement.

Their innovative solutions and the ability to turn creative ideas into commercial success means your campaigns will not only capture attention but also drive results.

Industries: Financial Services, Retail, Entertainment, Tourism, Technology

Notable clients: BT, Lego, Petplan Insurance, New York Bakery Co., Vanquis, TopCashback

Key services:

  • Creative Advertising
  • Brand Strategy
  • Digital Marketing
  • Multi-Channel Campaigns
  • Content Creation

Reason to work with Now Advertising: They offer a dynamic and disruptive approach to advertising, ensuring your brand stands out in a crowded market and achieves tangible business outcomes.

18. Mediareach

Mediareach Advertising specializes in connecting diverse cultural audiences with brands through innovative advertising and marketing solutions.

They differentiate themselves with a unique segmentation algorithm, creating a wide range of bespoke content that resonates across cultural communities.

Benefit from their multicultural marketing expertise and marketing team of creative professionals, gaining access to diverse audiences and enhancing brand relevance.

Leverage their integrated advertising services to create seamless, effective campaigns across multiple channels.

Their strategic media planning and buying optimize your media investment, ensuring maximum reach and impact.

With digital marketing experts, Mediareach enhances your online presence, driving engagement and conversions.

Industries: FMCG, Telecoms, Media, Healthcare, Online Retail

Notable clients: Sainsbury's, NHS, Betfred, Lebara, Suzuki, Maritime UK

Key services:

  • Multicultural Marketing
  • Media Planning & Buying
  • Digital Marketing
  • Creative & Content Production
  • Integrated Advertising

Reason to work with Mediareach: Their expertise in multicultural and integrated innovative strategies offers a competitive edge, ensuring brands connect effectively with diverse audiences while achieving significant market impact.

19. AgencyUK

AgencyUK is an independent advertising agency known for delivering data-driven and creative marketing solutions.

Their standout feature is the combination of strategic thinking and creative execution to help you achieve your marketing goals.

You will benefit from their audience-centric approach, ensuring your brand communicates effectively with its target consumers.

Their expertise in digital transformation helps modernize your marketing efforts, enhancing digital engagement and helping ambitious businesses grow.

AgencyUK’s data-driven strategies ensure your marketing decisions are informed and impactful.

They also specialize in creating sustainable and ethical marketing campaigns, aligning with contemporary consumer values.

Industries: Automotive, Charity, Consumer Wellness, Entertainment, Finance, FMCG, Food & Drink, Medical

Notable clients: Chewits, Jala, Cotswold

Key services:

  • Digital Marketing
  • Brand Strategy
  • Creative Services
  • Social Media Marketing
  • Sustainable Marketing

Reason to work with AgencyUK: They offer a holistic and ethical approach to marketing, ensuring that your campaigns are not only effective but also socially responsible.

20. Cream UK

Cream is a full-service advertising agency focused on accelerating growth for progressive businesses.

They stand out for their people-centric planning and commitment to creating a sustainable future.

Benefit from their consulting services, gaining tailored strategies that drive business growth.

Their creative solutions and digital marketing services will enhance your brand's visual language and campaign impact.

With Cream's communication expertise and creative team, you can connect with valuable audiences across multiple channels.

They prioritize sustainability in marketing, aligning your brand with contemporary values.

Industries: Beauty, Retail, eCommerce, Fashion, Restaurant, Mobile Apps

Notable clients: Bleach London, French Connection, Royal Mint, Elida Beauty (Unilever)

Key services:

  • Consulting
  • Creative
  • Communications
  • Sustainable Marketing

Reason to work with Cream: They offer a holistic approach, focusing on both innovative growth strategies and sustainable practices, ensuring your brand's success and ethical impact.

Key Factors in Choosing an Advertising Agency in the UK

When selecting the perfect advertising agency in the UK, some key considerations can make your choice truly unique and successful.

  • First and foremost, expertise and industry experience should be at the top of your list. Seek agencies with a proven track record within your specific industry or niche. This ensures that they deeply understand your unique challenges and are well-acquainted with your target audience.
  • Transparency and clear communication are equally vital. Look for an agency that not only talks the talk but walks the walk when it comes to openness. They should provide you with crystal-clear reporting, pricing structures, and a comprehensive understanding of the services they bring to the table.
  • But don't stop there. Take a closer look at the agency's creative prowess. Does their style harmonize with your brand's vision and values? The agency's creative direction must align with your aspirations to ensure a seamless partnership.
  • Scalability is another essential factor to keep in mind. Your advertising needs evolve and grow over time, so make sure the agency can adapt to your changing requirements and goals.
  • Finally, take into account the power of client testimonials and case studies. These are like the agency's report cards, showcasing their ability to deliver actual results. Take the time to delve into these references to understand better what you can expect.

By meticulously considering these factors, you're not just making a choice; you're forging a unique and effective partnership with an advertising agency that will propel your business to new heights.

Conclusion

In conclusion, advertising becomes tougher and more challenging in the UK, which is dynamic and competitive, and choosing the right agency to partner with can significantly impact the success of your marketing campaigns.

The top 20 advertising agencies highlighted in this article have demonstrated excellence in their respective fields, with a strong focus on innovation, creativity, and client satisfaction.

Whether you're looking to boost your brand's visibility, engage with a specific target audience, or stay at the cutting edge of industry trends, these agencies offer a wide range of services and expertise to meet your needs.

However, it's crucial to remember that the "best" agency for your business depends on your unique goals, budget, and industry.

Therefore, we encourage you to carefully evaluate your options, consider your specific requirements, and openly communicate with potential partners before deciding.

To sum up, the right advertising agency can be a valuable ally in navigating the complexities of marketing and achieving your business objectives.

With the insights and information provided in this article, you are better equipped to make an informed choice and embark on a successful advertising journey in the UK.

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