Brand Ambassador Programs: A Complete Guide 2022

David Morneau

By David Morneau
4 min READ | Mar 3 2022

21st century’s customers learned to ignore commercials of all types. Statistics show that almost half of people use Ad-Block technology. Here are other stats to consider:

  • 70% of teens trust influencers more than traditional celebrities
  • 86% of women use social media for purchasing advice
  • 49% of consumers depend on influencer recommendations
  • 60% of teens follow advice from influencers over celebrities
  • 74% of people trust social networks to guide purchasing decisions
  • 40% of Twitter users made a purchase based on a tweet
  • Facebook is the most influential social media network
  • 60% of consumers have been influenced by social media or a blog while shopping at a store
  • Purchase intent increased by 5.2x by influencers on Twitter.”

Here’s what these stats mean:

Your brand can remain mostly unknown or even avoided if you’re playing the advertising game wrong.

The crucial mistake some brands are still making now is this:

They’re not addressing their customers’ needs.

You may be doing the same thing, too, without even knowing it. If you can’t connect to your audience at a deep level, you’re going to lose them. Many brands don't know where to start with ambassador marketing, that's why you might want to use a DFY service to run your first influencer marketing campaigns and then identify potential brand ambassadors among the best performing influencers.

Brand ambassador program 2021 Campaign by

If you want to avoid that, consider a brand ambassador program. This plan works because you’re going to work with influencers that are faithful to your brand.

They already use your products, so they have excellent insight into what mobilizes other people. Besides, they will raise awareness about your brand so that more people buy your products.

Here’s the thing: you have to build the right ambassador program to get the best results.

Click here to find out how to create a brand ambassador program.

Brand Ambassador Program Examples

Brand ambassador programs are the new and improved use-a-celebrity marketing tactic. They help you build the face of your brand, thus making it more relatable to your audience. Here’s why:

Brand ambassadors share a personal connection with your brand. When they become your brands’ spokespeople, they build stories around your company. As this organic enthusiasm protrudes your audience’s subconscious minds, more people will buy your products.

We’ll discuss some brand ambassador examples below and the lessons you can learn from each.

1. Maybelline It Girls

Maybelline brand ambassador program

Maybelline It Girls is one of the best examples of showcasing a compact team of brand ambassadors. These people share sincere opinions about Maybelline with their followers because they have direct experience with this brand.

Case in point: the New York Fashion Week.

Maybelline reunited essential brand ambassadors that fit with their brand and have high levels of trust:

  • Make-up artists
  • Models
  • Influencers

Want to learn more? Click here to see brand ambassador program examples.  

Instagram Brand Ambassador Program

Instagram brand ambassador programs are efficient strategies that can increase your brand’s awareness, reputation, and ROI. The catch is that you have to use them wisely.

In this section, we’ll help you craft a useful and fun Instagram brand ambassador program. We’ll discuss where you can find influencers, how you can build a loyal community, and what mistakes to avoid.

Interested? Click here to read about Instagram brand ambassador program.

How to Track the Results from Your Brand Ambassador Program

Tracking results is crucial to ensure your Instagram campaign reaches its potential. Centralize the metrics below in a spreadsheet:

  • Number of posts regarding your brand
  • Number of likes per post
  • Number of Instagram comments
  • Engagement rate calculator for Instagram
  • Additional traffic to your website via links on influencer’s bio
  • Increase in sales
  • Promo codes
  • Post URLs
  • Here are some tools you can use:
  • Google Analytics
  • Mid-campaign questionnaires and surveys
  • End-campaign surveys

Read more on how to track your brand ambassador program here.

How To Keep Brand Ambassadors Engaged

Keeping brand ambassadors engaged is an essential part of your program. Arguably, it’s the crucial piece of your puzzle because only motivated people can bring in the right results. Otherwise, even the most stellar campaign plans can fail.

So how do you do that?

We’ll discuss seven excellent strategies and share incredible life lessons picked up from major brand campaigns.

Recognize Achievements

Recognizing someone’s achievements is essential to keep them motivated. Otherwise, your brand ambassadors will feel like they’re undervalued or not good enough to be part of your team.

The first step to recognizing your ambassadors’ achievements is personally sending them a message or e-mail. Congratulate them, but also ask them how they did it. Their experience and feedback could be valuable for other ambassadors.

Click here to read more about keeping your brand ambassadors engaged.

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