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Leveraging TikTok can make you more famous, whether you’re an artist or own a company. Statistics show this platform creates trends, viralizes concepts, and improves sales.
But first, you need people to watch your videos.
You’re on the right page for that because we’ll show you how to get more followers on TikTok by keeping in mind these 20 strategies. Keep reading below!
Your username can make or break your success on TikTok, so make sure it’s:
And yes, it can even contain your real name—especially if you already have a brand.
Apart from that memorable TikTok username, you also need:
You can’t get TikTok famous unless you know your audience precisely. After all, if you’re not speaking their language, how can you expect to draw their attention?
Here’s what you have to consider:
- It helps you understand what makes your active users tick.
- You can identify something that your competitors aren’t doing yet, but your potential customers/viewers are craving. That something could be your unique selling proposition, aka your hook.
That hook should be unique, high-quality content that’s:
That way, people will:
TikTok creates culture, and if you want to be successful on this platform, you must stay on top of those trends. For instance, #AltGirls is a colossal viral trend regarding the aesthetic of young adults; some videos using this hashtag have over 300m video views!
Pro tip: Find a trend that:
People usually watch short videos until the end. Because TikTok’s algorithm considers watching time, that means those short videos are more heavily promoted.
However, you should still:
This 4.6-second video follows all these conditions above.
Creating engagement on TikTok guarantees that people who’ve accidentally discovered your videos will come back for more. Also, they’ll share those viral videos or even use them as a starting point to create their own content.
You can create engagement by:
More posts attract a larger audience. The problem is you can easily slack off posting regularly. The solution is planning a rigorous schedule.
Thus, take the time one day per week to shoot and edit a bunch of videos. Then, post these videos the rest of the week to keep your audience coming back for more.
We don’t recommend clickbait-ing your audience, but you can think of the most exciting video titles to catch people’s attention. Besides, remember that your content should be quality.
Intriguing titles paired with poor content can dispel your audience quickly.
Using suitable hashtags will get you TikTok famous because people usually try to watch everything related to a specific topic they like. So:
Hashtags reflect your audience’s subculture, so what better way to define your niche than using your unique hashtag? That phrase/keyword should:
Here are two examples you could draw your inspiration from:
These two examples bring us to the next section.
Taking part in challenges is a practical way to get more TikTok followers because:
The For You Page shows popular content on TikTok. If your videos can reach this page, you can become famous overnight.
Pro tip: It’s not enough to use #ForYou to get on that page.
Your content has to be amazingly unique, but relatively similar to what your audience is watching.
Even if you’re a beginner or not in the showbiz world, your videos should still be high quality. That means:
You don’t have to use extreme special effects for your videos, but you need a good camera. Remember: poor video quality can break even the best TikTok ideas.
If you’re a musician, use your original tunes on TikTok. Needless to say, you should select the best 15 seconds from your best soundtracks if you’re going down this road. Check out our ultimate guide to TikTok music marketing for more info.
Otherwise, consider using trending songs.
Hint: It’s not a coincidence that many popular songs are also popular on TikTok. This platform is in cahoots with the music industry, and many record labels push specific songs on TikTok.
So all you have to do is jump on a famous song wagon to get TikTok famous.
Here’s how to find a tune that works:
Pro tip: If you want to be super-specific and choose a song that’s popular with your audience, get TikTok Pro. This account type has an Analytics tab in your Followers section that tells you what your potential customers listen to.
Making a duet with another TikToker—maybe a famous one or one of your most talented audience members—brings you one step closer to stardom. This strategy:
If you want to draw more people to your TikTok profile, post when your audience is online. Timing is essential because it increases your visibility.
If you have that TikTok Pro Account we mentioned earlier, the Analytics section will help you find:
Although this data is only for the past four weeks, you can still gain a lot of insight into your audience’s patterns.
Pro tip: This Analytics tab will also show you your posts’ performance for the last week. That info allows you to adjust your strategy to get better results.
Using other platforms is essential because:
And, regardless of who your audience is, chances that they’re only using TikTok are very slim. Targeting these potential customers on all the social platforms they’re using:
Here’s how to go about cross-promotion:
- Remove the TikTok watermark from that video, or else Instagram won’t promote it to your Instagram followers.
- Use Instagram Reels Explore Tab that gives you access to a new audience.
Setting up TikTok Ads gives you access to a worldwide audience and useful ad management tools. These tools allow you to:
Warning: These TikTok ad options range from $25k to $50k per day.
End your videos with mobilizing and inspiring CTAs that will nudge your TikTok viewers in the right direction. Also, include that CTA in your video’s caption to ask people to:
Getting more followers on TikTok is a lot of hard work. You need to spend lots of time researching, creating videos, and curating your material.
Influencer marketing is the more straightforward solution.
Partner with a content creator that already has a captive TikTok audience and leverage those followers. If you work with an already established influencer, your brand has a lot to gain.
Of course, you need that influencer(s) to reflect your values and address your audience.
Just look at how beautifully the lingerie brand Aerie collaborates with Charli D’Amelio to give wings to their #AerieREALPositivity challenge.
This challenge shows people the good part of staying home more now that COVID lockdowns are becoming more frequent. Here’s why this idea works:
However, finding the right content creator to collaborate with poses its own set of challenges, like:
inBeat can help with all of these problems and get you TikTok famous.