See how inBeat works
Imagine holding a speech in front of a massive crowd. The stage lights are blinding you, but you can distinguish your audience’s shapes.
The arena is full, you can tell.
The surprise comes after finishing your speech.
Although it’s one of your best talks, there is no roaring crowd applauding you. There are just a few claps here and there.
As the lights fade, you can see just a dozen people surrounded by lifeless mannequins.
Just like those mannequins can’t understand, react to, and act upon your speech, neither can fake followers. You feel cheated and distraught.
Here’s the thing:
Having fake followers can ruin your entire reputation because your engagement rates are unlikely to match your follower base with fake followers. As a result, an account with fake followers doesn't look too attractive to potential followers. Moreover, it won’t be interesting to businesses looking to collaborate with you.
It also creates obstacles in connecting with genuine micro-influencers with relevant audiences who have real accounts.
But you’re on the right page to solve that problem.
In this guide, we’ll take you through step-by-step instructions on how to remove fake followers from Instagram. That will help you connect with your real audience, improve your notoriety, and increase sales.
Remember: Follow count is not everything — authentic engagement and User-Generated Content (UGC) are what matters.
A fake follower is simply a bot or fake profile that follows social media accounts and doesn’t engage with them.
Your target audience should be real people – organic followers who can actually act upon your content.
However, statistics show that:
I know what you’re thinking:
Bots cannot engage with your content, but doesn’t it help to have a larger following? When prospects see many other people following your account, aren’t they more likely to follow it too?
From that perspective, it may seem like you’re building social proof.
That way of thinking is dangerous because having tons of followers and hundreds of inauthentic likes and comments decreases your engagement rate.
Your active followers sharing their real experiences won’t have a large community to interact with. There will be no meaningful conversation for them.
They will be surrounded by lifeless mannequins too.
In a nutshell, unwanted followers:
Your social media engagement rate shows how many interactions happen on your posts versus how many followers you have or how much content you post. It's a way to measure the quality of your content and the overall engagement of your audience.
Take this example:
Cristiano Ronaldo has the most followed Instagram account in 2022, but he has a fair problem with fake accounts, as you can tell:
Compare those stats with a more engaged micro-influencer like Nurse Alex (@thatalexrn), who gets an “Exceptional” rating with zero fake followers:
You've likely come across numerous occurrences of individuals with no followers or profile pictures posting fake comments on social media posts, like "love this" or "cool!"
Inauthentic activity does more harm than good, as these spammy comments stop genuine comments and real conversations from gaining traction. If your followers think their meaningful comments will get lost in a sea of bots, they simply won't comment.
That’s why it’s wise to find quality influencers in the first place - content creators with real, engaged followers.
Sometimes unreal followers and bots can get you banned from social media, as it's considered a fraudulent practice to get comments from accounts that are fake. For instance, Instagram invariably purges these kinds of followers and even reserves the right to suspend accounts that indulge in fake interactions.
Ultimately, the aim is to increase social media engagement by gaining organic followers from your target audience and building genuine interactions.
Therefore, fake profiles skew your engagement statistics and make your page look spammy.
The following signs indicate a profile has fake followers in abundance:
Currently, hundreds of thousands of accounts are out there trying to collect as many fake followers as possible to boost their numbers.
Usually, they have random, unrecognizable names with very few followers. Additionally:
A spam follower is easy to spot. Source
There are three manual methods of plucking your fake Instagram followers from among your real users.
And all start with identifying spam accounts hiding among active users.
So, if your followers are not engaging with your posts, or your engagement falls outside those figures, it's time to delete some accounts.
Example of a suspicious bot account with many followers but stock-like photos and zero comments. Source
It’s also a good idea to periodically remove those who haven’t interacted with you in a while. They have likely forgotten they followed you, anyway.
You can easily block problem accounts from your follower list following the cleaning process below:
Found a spam follower? Block them!
To ensure that you are followed by legitimate accounts, use tools to check your actual audience quality.
For instance, you can use inBeat's Instagram Fake Follower Checker tool to check the average engagement rate, average likes, and average comments per post.
Here’s how to use it:
An example of what inBeat’s fake follower checker can retrieve. Source
Here’s how to remove fake followers on Instagram using automatic tools:
Latest social media statistics suggest that 61% of consumers think audience engagement and transparency make a brand's social presence stand out.
Fake followers are among many tactics that work in the short term but will backfire later.
To build your online credibility, you must:
Once you've expanded your social media research, leverage other mediums like content marketing and email marketing to grow your brand's reputation. These mediums can grow your digital presence and bring more potential customers into your sales funnel.
The first step is finding out which of your followers are fake - so try our fake follower checker so we can do the hard work for you!