INFLUENCER MARKETING

20 Best Influencer Marketing Tools to Try in 2024

David Morneau

By David Morneau
29 min READ | Jan 18 2024

Table of contents

The right influencer marketing tools are the backbone of a successful influencer marketing campaign.

But you must choose correctly according to your needs – and this article will help you with that.

We’ll review the nine best influencer marketing tools below, based on your marketing goals and needs, discussing:

  • Pros and cons for each tool
  • How their features translate into benefits for your specific company
  • How to use their most important features
  • Pricing plans

Keep reading below.

TL;DR

  • inBeat.co: Best overall creator tool with a vast influencer database, comprehensive features, and affordable pricing.
  • Showcase: Best UGC markeplace with advanced search filters and transparent pricing.
  • CreatorIQ: Ideal for large companies, offering accurate influencer discovery, fraud detection, and in-depth reporting.
  • BuzzStream: Best for link-building and digital PR, streamlining influencer discovery, outreach, and email campaigns.
  • SocialBee: Great for content optimization, offering a cost-effective solution, content creation tools, and campaign monitoring.
  • GroupHigh: A tool for influencer outreach, providing precise website traffic data and influencer relationship management.
  • Heepsy: Best for influencer audience analysis, with intuitive search features and extensive influencer filters.
  • HypeAuditor: Ideal for influencer campaign management, offering market research, influencer discovery, and in-depth reporting.
  • BrandConnect: Specializing in YouTube influencer marketing, it offers influencer discovery and performance tracking.
  • Keyhole: A social listening tool with competitive analysis, influencer discovery, and campaign measurement.

1. inBeat.co: Best Overall Creator Tool

PROS:

  • Fits different influencer marketing programs
  • Massive database of influencers for brands
  • A comprehensive stack of tools, such as fake follower checkers and engagement rate calculators
  • An influencer marketing agency for full campaigns
  • In-depth campaign reporting
  • Unlimited searches

CONS:

  • Best for nano- and micro-influencers
  • Limited searches in the free plan

inBeat.co is the best overall influencer marketing tool because it ticks all the boxes:

  • It’s versatile: You can use this platform to reach all your marketing goals. You can discover influencers, vet their profiles, check their engagement rates, and more. Content creators can even message the platform directly and ask to be included in the database.

Let’s say you want to find creators who discuss natural healing.

Set your filters and target keywords, looking at optimal engagement rates, location, number of followers, and hashtags according to your marketing objectives:

influencer marketing tools - inbeat
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  • It’s accurate and fast: inBeat saves you a lot of time and resources you can reinvest in your campaign.

The results below for our hypothetical natural healing campaign appear in under a second:

influencer marketing tools - inbeat 2
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  • It’s intuitive: inBeat allows you to compare the profiles above easily by displaying the most important metrics. You can add the most relevant influencers to a list and then download that document as a CSV file. You will see the creators' social profiles and email addresses so you can start your influencer marketing program.
  • It’s comprehensive: inBeat gives you access to millions of influencers worldwide. Besides, this influencer marketing platform offers various other tools to help you plan, monitor, and improve your campaign. Our exhaustive toolkit includes fake follower checkers, engagement rate calculators for different social media channels, mockup ad generators, CPM, ROI and ROAS calculators, and many more.

Let's check one of these influencers’ profiles by adding it to the search field:

inbeat 3
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You can see the creator’s overall audience score, real and inactive followers, and impressions. This feature ensures you pick genuine influencers and build a successful influencer campaign.

More importantly, you can see how each creator stacks against the platform’s average.

Now let’s say you want to hire this creator but are unsure of the costs involved. Well, inBeat’s Instagram Money Calculator will show you potential prices for different types of collaborations.

Add this creator’s profile address in the search field and watch the magic happen:

inbeat 4
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Notice that inBeat allows you to adjust the number and types of content, from Instagram stories to posts and reels. And you can also see the influencer’s latest performance to maximize your budget.

You can also calculate your influencer marketing campaign's spending and estimate your results by adjusting variables such as:

  • The average number of followers per influencer
  • Number of potential influencers
  • Number and types of creatives
inbeat 5
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  • You can scale it for different projects: inBeat offers a stack of tools, options, and resources to accelerate business growth. If your budget is limited, you can easily start a campaign by simply using those features. But if you want more, inBeat boasts affordable pricing plans for all your needs - from affiliate programs to ad campaigns. You can contact the agency directly to set up your entire micro-influencer campaign or through the Creator Studio platform.

Price plans/month:

  • Growth: $23
  • Brand: $54
  • Agency: $134
  • Business: $267
  • Creator Studio: Customized

2. Showcase: Best UGC Marketplace

PROS:

  • Access to a curated network of vetted, top-performing content creators
  • Clear, transparent pricing with no hidden fees
  • Versatile UGC options, suitable for various marketing channels
  • Direct and efficient communication with creators for seamless collaboration
  • Secure payment system with client satisfaction as a priority

CONS:

  • Specialized focus on UGC might not cover all digital marketing needs
  • Might require initial learning to fully use its features and capabilities

Showcase stands out as a robust UGC marketplace, primarily designed for brands seeking quality and authenticity in UGC ads and paid campaigns.

It focuses on connecting businesses with content creators skilled in producing resonant UGC.

It facilitates direct collaboration, offers a transparent pricing structure, and guarantees content quality through a secure payment escrow system.

Here's how Showcase streamlines the process:

  • Begin by setting up your project on Showcase.
  • Navigate to the section for creating new content or campaigns.
  • Input specific criteria of creators you want to work with (country, age, language, price, delivery dates, etc.).
  • Showcase then presents a selection of content creators whose expertise matches your input criteria.
  • Benefit from additional filters to refine your search further and explore creators' profiles, ensuring they align perfectly with your campaign's needs and objectives.

While Showcase is adept at UGC creation and management, it may not be the go-to for broader digital marketing strategies beyond UGC.

Pricing plans: customized based on creator rates, specific client needs and campaign requirements.

3. CreatorIQ: Best for Large Companies

PROS:

  • Accurate influencer discovery
  • A huge database of influencers' email addresses and social profiles
  • Extensive campaign management options
  • Personalizable and in-depth reports
  • Fraud detection

CONS:

  • Usually works with larger companies

Creator IQ is one of the best influencer marketing tools for large companies.

Or small companies with large pockets.

To get a better idea, this powerful platform works with names like RedBull, Disney, Estee Lauder, Yeti, and Google.

But you will get your money’s worth:

This full-featured platform is incredibly high-tech and can help you with:

  • AI-powered influencer discovery: CreatorIQ has access to over 15 million influencer accounts, but it can easily browse them in seconds thanks to its powerful AI algorithm. Besides, this amazing AI system pairs you with relevant influencers by crawling all their content – not just by indexing their names and bios. Creator IQ can understand photos, locations, and even emojis.
  • In-depth fraud detection: CreatorIQ finds and eliminates creators that use fake followers. Similar to inBeat’s free fake follower checker, CreatorIQ boasts an “Integrity Quotient.”
  • Influencer onboarding: After finding the right influencers' email addresses, this platform allows you to complete the onboarding process from their website. The advantage is getting rid of any associated bureaucracy because creators using this platform deal with their own payment options and tax forms.
  • Precise information: This accurate influencer discovery tool uses a wide range of social metrics like engagement and impressions to assess your potential reach. By comparison, other influencer marketing tools rely on a creator’s follower count for reach-related estimations.
  • Influencer marketing campaign management: CreatorIQ allows you to build a private influencer marketplace. These creators are your collaborators, so you won’t have any competition. And you can manage the entire campaign, from campaign briefs to influencer content approvals and payments, from inside this platform.
  • In-depth monitoring and reporting: CreatorIQ keeps track of everything related to your campaign. The platform shows you insightful and dynamic reports directly from your portal, which you can filter according to the KPIs that interest you the most. Best of all, you can customize these reports by adding or removing specific fields.

Pricing: Customized

4. Clinked: Best for Client Collaboration and Project Management

Clinked stands out in the influencer marketing toolkit as a premier client collaboration and project management software.

It's designed to streamline communication between influencers, marketing teams, and clients, ensuring that projects are delivered efficiently and on time.

With its robust set of features, including file sharing, task management, and real-time messaging, Clinked facilitates a seamless workflow for managing influencer campaigns.

Its intuitive interface makes it easy for teams to stay organized, share feedback, and track project progress, making it an indispensable tool for marketing agencies and brands looking to create their own customer portal and enhance their influencer collaboration efforts.

Key Features:

  • Secure file sharing and document management
  • Built-in client portals for collaboration
  • Customizable project spaces for each campaign
  • Integrated task and event calendars for deadline tracking
  • Real-time chat and discussion forums for instant communication
  • Comprehensive audit trails and reporting for accountability and transparency

PROS:

  • Enhances team collaboration and efficiency in influencer campaigns
  • Provides a centralized platform for all project-related communications and documents
  • Offers high-level security features to protect sensitive information

CONS: May require some initial setup time to fully customize the platform to specific project needs.

Pricing plans: Starts at 77$ a month, with a 10 day free trial.Clinked offers a range of pricing plans tailored to various business sizes and needs, including a free trial to explore its features.

PROS:

  • Fast
  • Streamlines link-building discovery and outreach
  • Easy to use
  • Multiple resources and free campaign management tools
  • Team management options

CONS:

  • Not best for social media influencers

BuzzStream is one of the best email campaign tools if your goal is to find creators to power up your link-building efforts.

The influencers on BuzzStream are website owners (aka bloggers, journalists, or editors).

These people can review your products and post affiliate links, accelerating organic traffic and increasing sales.

So how does BuzzStream work?

This outreach tool helps you build relevant lists of influencers for brands and target them through effective emails.

Pro tip: BuzzStream streamlines influencer discovery by automatically grabbing data off the web. That means you have more time for in-depth qualifications.

Here’s how it works:

  • Create your project on this influencer marketing platform.
  • Choose the Research Lists tab to create new research.
  • Pick the research option you want (the web, the news, or importing an existing list).
  • Fill in the keywords by which you want BuzzStream to filter your results.
  • BuzzStream retrieves a list of websites that discuss your topics.
  • You can play around with filters like domain authority or post frequency to pick relevant websites for your link-building strategy.

You can also use this influencer search tool for:

  • Breezy influencer outreach with personalized messages and automated follow-ups
  • Creating templates
  • Tracking important KPIs, such as click rates, open rates, and response rates for your outreach emails
  • Team management and performance evaluations
  • Campaign reporting
  • Free tools for email research, finding link opportunities, building outreach lists, and more

Pricing plans:

  • 14-day free trial available
  • Starter: $24/month
  • Growth: $124/month
  • Professional: $299/month
  • Custom: From $999/month

6. SocialBee: Best for Content Optimization

PROS:

  • Clean interface
  • Stack of tools for content optimization
  • Ability to recycle top-performing posts
  • Team management
  • Influencer tracking

CONS:

  • The slight learning curve at the beginning

SocialBee is a comprehensive social media management and campaign reporting tool that optimizes your influencer marketing efforts across all social media platforms.

Whether you’re just starting or looking to scale your influencer marketing presence, SocialBee provides a wide range of features to help you succeed.

Here’s how SocialBee can help:

  • An affordable approach to influencer marketing: With pricing starting at $19/month after a 14-day free trial, SocialBee is an affordable solution for managing your influencer marketing presence.
  • Versatility: This influencer marketing platform includes various features designed to automate social media marketing, from content creation to publishing and analytics.
  • Content optimization: Influencers can generate captions with an AI assistant, use integrations like Canva, Venngage, Unsplash, and Giphy, and organize their posts into different content categories. The tool also offers the ability to recycle evergreen content and monitor your inbox to ensure you leave no comment or mention unanswered.
  • Campaign monitoring: SocialBee’s comprehensive analytics and campaign reporting capabilities enable influencers to track their performance across multiple social media platforms, gain insights, and optimize their influencer marketing strategy accordingly.
  • Team management: The creator tool allows team members to collaborate by creating multiple workspaces.

Pricing plans:

  • Bootstrap: $15.8
  • Accelerate: $32.5
  • Pro: $65.8

7. Movavi Video Editor: Best Tool for Video Editing & Photo Editing

PROS:

  • Enhanced Transitions: Offers transitions with sound to elevate the overall video quality.
  • Motion Tracking and Picture-in-Picture Tools: Includes advanced tools such as motion tracking and picture-in-picture features for creative video editing.
  • Chroma-Key Capability: Provides the ability to use chroma-key for special effects and background adjustments.
  • Quick Movie Creation Tool: Incorporates a tool for swift and efficient movie creation.
  • Compatibility with Windows 7 & Above: The software is designed to support Windows 7 and newer versions, ensuring a broad user base.
  • User-Friendly Interface: Boasts an extremely easy-to-use interface, making it accessible for users with varying levels of expertise.
  • Continuous Improvement: Rapidly evolves with frequent updates and improvements to enhance overall performance.
  • Abundance of Handy Tools: Offers a variety of practical tools that contribute to a comprehensive video editing experience.
  • 4K Rendering Capability: Allows for high-quality video output with 4K rendering, catering to users seeking top-notch resolution.

Cons:

  • Incompatibility with Apple Silicon M1: Unfortunately, the software is not compatible with Apple Silicon M1, limiting its usability on devices with this architecture.
  • Lack of H.265 Support: One drawback is the absence of support for H.265, limiting compatibility with this video compression standard.

Movavi Video Editor stands out as a user-friendly yet powerful solution tailored to meet the needs of both novices and seasoned video editors.

Offering a plethora of features including seamless transitions, advanced chroma key functionality, and efficient screen recording capabilities, Movavi empowers users to unleash their creativity effortlessly.

With intuitive tools and AI-powered enhancements such as background removal, motion tracking, and noise reduction, crafting stunning videos has never been easier.

Here what Movavi can do for you:

  • Easily produce top-notch video clips with Movavi Video Editor, featuring smooth keyframe animation, slow-motion effects, stabilisation, and overlays, alongside other dynamic special effects.
  • Capture and edit your screen effortlessly with Movavi’s built-in screen recording capabilities, ideal for crafting tutorials or presentations with precision.
  • Elevate your videos with Movavi’s extensive array of transitions and stickers, adding flair and creativity to your projects.
  • Streamline your video creation process with Movavi’s collection of templates and intros, providing a wealth of options to kickstart your projects.
  • Unlock professional-grade effects with Movavi’s chroma key feature, enabling you to seamlessly integrate elements and create stunning visuals. Additionally, craft captivating slideshows from your photo or video libraries.
  • Seamlessly convert your videos into various formats compatible with a wide range of devices, including Android and iOS, using Movavi’s versatile Video Converter tool.
  • Refine your images with Movavi’s intuitive photo editing tools, ensuring your visuals are picture-perfect before incorporating them into your videos.

Pricing plans:

  • Video Editor: 54.95$ ( 1 Year)
  • Video Editor + Effect Packs: 79.95$ (1 Year)
  • Video Suite + Effect Packs: 99.95$ (1 Year)

8. GroupHigh: Best for Influencer Outreach

PROS:

  • A huge database of quality influencers
  • Precise website traffic info
  • Good relationship management
  • Fast and accurate influencer discovery
  • Accurate campaign reporting

CONS:

  • Not the easiest platform to use

GroupHigh is an influencer marketing tool for outreach.

And unlike BuzzStream, GroupHigh also finds social media influencers – not just bloggers.

You can use it for:

  • Accurate influencer discovery: GroupHigh has 15 million influencer profiles that you can filter by blogs, traditional media, or influencers. Use the platform’s filters to create a list of influencers. You can filter by social metrics, content, recent posts, social platforms, traffic, and more.
  • Website and content evaluations: GroupHigh doesn’t just find influencers. This influencer tool vets their blog posts, and social media pages to ensure you partner with the right creators. You’ll understand these influencers’ favorite topics, posting frequency, location, metrics, target audience details, etc.
  • Influencer outreach: GroupHigh finds the right content info for your prospective influencers. Use the platform to create segmented influencer lists based on specific KPIs and customize your pitches.
  • Influencer relationship management: GroupHigh allows you to manage all your influencer relationships, from outreach to sending notes and uploading relevant documents.
  • Campaign reporting: This creator tool offers comprehensive reports based on tracking all your mentions. You can see the total number of posts, engagement rate, views, and reach.

Pricing plans: Customized upon request

9. Heepsy: Best for Influencer Audience Analysis

PROS:

  • A huge database of social profiles
  • Wide range of filters
  • Intuitive
  • Free trial available
Heepsy

CONS:

  • Works on limited social media channels

Heepsy is one of the highest-quality influencer marketing tools for discovery and outreach, especially when it comes to audience analysis. Here’s how you can use Heepsy:

  • Influencer search engine: Heepsy is easy to use and intuitive. Add your filters, such as audience, location, engagement, and category, and the tool will retrieve social media influencers across different channels. You can count on Heepsy to show you creators from Instagram, TikTok, Twitch, and YouTube – alas, Twitter, Snapchat, and Facebook creators aren’t on this database.
  • Advanced filters: This influencer tool allows you to pick suitable influencers for your influencer marketing program by showing you essential details, such as:
  • Audience demographics and interests
  • Audience authenticity
  • Number of followers
  • Engagement score
  • Keywords and hashtags
  • Cost estimates
  • And more
  • Influencer outreach: Heepsy creates your list of influencers in seconds. You can then export it and start a conversation with your chosen creators.

As you can see, Heepsy is awesome for audience analysis and has a wide range of filters. That guarantees you can choose quality influencers.

However, the outreach process falls on you. You’ll need an additional CRM for this, and you’ll have to organize your campaign separately.

Pricing plans (paid yearly):

  • Starter: $39/month
  • Business: $135/month
  • Gold: From $215.17/month

10. HypeAuditor: Best for Influencer Campaign Management

PROS:

  • Massive database of quality influencers
  • Fraud detection
  • Competitive analysis
  • In-depth filtering by target keywords
  • Influencer tracking
Hypeauditor

CONS:

  • Best for larger campaigns

HypeAuditor is one of the best influencer marketing tools if you need help managing your entire campaign.

That’s why HypeAuditor itself defines its platform as an all-in-one influencer marketing tool.

Basically, it’s like hiring an influencer agency at a lower price.

Here are the unique points:

  • Market research: Understanding your audience and competitors offers a great starting point for an effective influencer campaign. HypeAuditor helps you with competitor analysis, market research, social media trends, and ranking analytics.
  • Influencer discovery: HypeAuditor’s influencer database has over 72.3 million creators. You can browse this database using demographic searches, as well as audience quality filters.
  • Influencer analysis: The influencer tool offers 35+ metrics to vet and choose quality influencers. And it has excellent fraud detection and brand affinity filters.
  • Campaign management: HypeAuditor monitors and manages influencer campaigns, helps create media plans, and reports campaign performance. You can even keep track of your payments, organize your calendar, and get in-depth campaign reporting.

Here’s how intuitive the platform looks:

Notice that you have specific sections for each step in your campaign, both on the left and right-hand side of the dashboard.

This intuitive display will help you pick the right filters and variables to organize your campaign.

Pricing: Customized upon request

11. BrandConnect: Best for YouTube Influencer Marketing

PROS:

  • Easy to use
  • In-depth campaign management
  • Trackable link generation
  • YouTube influencer tracking

CONS:

  • It needs more precise filters
  • Works just for YouTube influencers

BrandConnect (formerly FameBit) launched as a self-service platform for YouTube influencer marketing in 2013.

Brands could post their requirements, and influencers could send their pitches.

But brands could also search for specific creators.

Things changed after Google purchased FameBit in 2016. First, FameBit became BrandConnect.

Next, Google changed it from a self-service platform to a full-service intermediary.

Basically, you can connect with YouTube influencers but only through the YouTube team.

Here’s how it works:

  • Influencer discovery: BrandConnect is best for influencer-led brand discovery than vice-versa. Once you create a campaign on the platform, YouTube influencers will find and reach out to you. You can also find creators by the following filters:
  • Reach range
  • Audience location and other demographics
  • Creator’s location
  • Channel category
  • Influencer relationship management: BrandConnect streamlines your partnerships with influencers. Whether you’re reviewing proposals, producing, or reviewing content, you have all the necessary project info in your dashboard.
  • Influencer performance tracking: BrandConnect produces personalized affiliate links for all your creators so you can monitor their performances easily. You can also see metrics such as engagement, click-through rate, and cost per engagement.
  • Additional tools: This influencer marketing software boasts remarketing lists, add-ons, and promo tools like the Shopping Shelf to help you reach all your marketing goals.

On the downside, you can’t set more precise filters, such as a YouTube channel. That means you’ll have to review various profiles to find the most engaged ones in particular channels.

And influencers on BrandConnect cannot link their Instagram profiles on the platform.

They can only mention the existence of an Instagram profile in their bios.

If you want to expand your influencer campaign on Instagram, you’ll have to spend more time researching your influencers.

And that time can quickly add up when you’re vetting numerous creators.

Pricing plans: Per campaign basis

12. Keyhole: Best Social Listening Tool

PROS:

  • Hundreds of influencers
  • In-depth social listening for your competitors, market, and social channels
  • Intuitive dashboard
  • Personalized strategy optimization advice
  • Influencer tracking
Keyhole social listening

CONS:

  • Somewhat slow customer support

Every influencer marketing campaign needs reporting and analytics tools – not just influencer discovery. Keyhole helps you with both.

Here’s what it can do for you:

  • Social listening: Keyhole gives you access to those useful social media insights quickly and without hassle. You will see trending topics, brand mentions, and, even better – the audience sentiment behind each mention. Keyhole will also reveal how your audience’s feelings toward you change over time so you can create better interactions with prospects.
  • Competitive analysis: This influencer marketing software compares your performance with your competitors, so you can improve your influencer marketing strategy.
  • Influencer discovery: Input the right target keywords for your influencer marketing program, and Keyhole will help you find relevant influencers. You can then shortlist the best by average engagement rates, impressions, exposure, and followers.
  • Campaign measurement: Keyhole monitors campaign performance thoroughly, from reach to engagement rate per influencer and overall growth.
  • Strategy optimization: The platform reveals customized insights and optimization advice to hone your influencer marketing strategy.

Pricing plans:

  • SMB & Freelancers: $79/month
  • Corporate: $239/month
  • Agency: $479/month
  • Enterprise: Custom

13. Klear: Influencer Marketing Powerhouse

PROS:

  • Advanced AI for influencer discovery;
  • Comprehensive analytics across social networks;
  • Streamlined campaign and communication management.

CONS:

  • May have a learning curve for new users.

Key Features:

  • Extensive Influencer Database: Access over 30 million influencers across various social media platforms.
  • Advanced Search Filters: You can refine your search using detailed criteria such as demographics, target audience interests, engagement rates, and brand affinity.
  • AI-Powered Discovery: Klear's smart AI helps identify potential influencers who align with your brand and target audience.
  • Streamlined Communication: Manage all influencer interactions within a user-friendly platform, including invitations, messaging, collaboration tools, and contract management.
  • Performance Measurement: Track campaign results with comprehensive analytics, measure ROI, and optimize future strategies.
  • Ecommerce Integration: Connect Klear with your ecommerce platform for streamlined influencer marketing campaigns with measurable sales impact.

By leveraging Klear's comprehensive features, brands can streamline their influencer marketing efforts, identify the perfect partners, and build successful campaigns across social media channels that deliver measurable results.

Pricing plans:

  • Klear offers a variety of pricing plans to suit different business needs. Specific pricing details are available on their website, but they typically follow a freemium or paid tier structure. Free trials are often available for new users.

14. GRIN: Cultivating Authentic Influencer Relationships

PROS:

  • Integrates with the entire marketing stack
  • Offers full ecommerce integrations for product seeding and provides comprehensive influencer marketing tools for relationship management
  • Discovery, recruitment, and payment to influencers

CONS:

  • Might be complex for small teams or beginners due to its extensive features

Best for: Nurturing genuine connections with creators and executing effective influencer marketing campaigns.

How it works:

  • Creator Discovery: Find the ideal influencers for your brand through GRIN's extensive database and advanced search filters based on audience demographics, interests, and content style.
  • Relationship Management: GRIN facilitates seamless communication and collaboration with creators throughout the campaign lifecycle. Its centralized platform allows you to manage outreach, agreements, briefs, and reporting.
  • Campaign Management: Plan, execute, and track your influencer marketing campaigns efficiently. Tools include campaign planning, content approval workflows, performance measurement, and reporting.
  • Content Amplification: GRIN offers tools to amplify influencer content across your brand's social media channels and other marketing efforts, maximizing reach and engagement.
  • Authenticity Focus: GRIN emphasizes building trust and fostering genuine partnerships with creators, ensuring brand messaging resonates organically with their audiences.

GRIN empowers brands to execute successful influencer marketing campaigns that drive engagement and achieve their marketing goals by prioritizing authentic creator relationships and providing a comprehensive suite of campaign management tools.

Pricing plans:

  • GRIN offers various pricing plans based on campaign needs and team size. Details are available on their website, but they likely follow a freemium or tiered structure with paid plans offering advanced features. Free trials are often available for initial exploration.

15. BuzzSumo: Fueling Your Content Strategy with Data-Driven Insights

PROS:

  • Extensive content discovery and research tools
  • influencer identification, real-time monitoring, and integration capabilities including a Chrome extension and API.

CONS:

  • The breadth of features might be overwhelming for those new to content marketing or influencer strategy

Ideal for those who need to discover engaging content ideas, audience analysis, monitor brand mentions, and identify influential content creators across major social platforms.

You can use it for:

  • Content Discovery: Uncover trending content within your niche and across the web. Identify the most shared content pieces and analyze their performance metrics, such as social shares, backlinks, and audience demographics.
  • Influencer Identification: BuzzSumo helps you discover suitable influencers who actively share content related to your industry.
  • Monitoring and Alerts: Track online mentions of your brand, competitors, and specific keywords. Receive alerts whenever your brand is mentioned or a relevant topic gains traction.
  • Competitive Analysis: With in-depth competitor analysis, you can gain valuable insights into your competitors' content strategies, including their top-performing content and influencer partnerships.
  • Content Planning: Leverage BuzzSumo's data to inform your content strategy by identifying high-potential topics and optimizing your content for maximum reach and engagement.

By providing a treasure trove of data and insights, BuzzSumo empowers content marketers to make informed decisions about their content strategy, identify high-impact topics, and stay ahead of the curve in the ever-evolving digital landscape.

Pricing plans:

  • BuzzSumo offers a freemium model with limited features. Paid plans with additional functionalities cater to individual and team needs. Pricing details are available on their website. Free trials are often offered for new users, allowing you to explore the platform's capabilities before committing.

16. Traackr: The System of Record for Data-Driven Influencer Marketing

PROS:

  • Largest global influencer dataset
  • One-of-a-kind market benchmarking
  • Extensive tools for campaign management, and influencer collaboration

CONS:

  • Its comprehensive feature set may present a steep learning curve for smaller teams or beginners.

Best For: Large organizations and agencies that need robust tools for data-driven influencer marketing strategies.

Here is what Traackr can do for you:

  • Influencer Discovery Engine: Leverage Traackr's powerful search engine to identify the most relevant influencers across various social media platforms. Utilize in-depth filtering options based on demographics, audience interests, engagement rates, brand affinities, and more.
  • AI-Powered Insights: Go beyond basic metrics with Traackr's AI capabilities. Gain valuable insights into influencer audience analysis, sentiment analysis, content performance history, and potential brand fit.
  • Campaign Management Suite: Plan, execute, and measure your influencer marketing campaigns within a centralized platform. Track campaign progress, manage influencer relationships, collaborate on content creation, and analyze key performance indicators (KPIs).
  • Compliance Management: Ensure brand safety and campaign alignment with regulations through Traackr's compliance tools.
  • Global Reach: Traackr caters to global brands with a presence in major markets like San Francisco, New York, London, Paris, and Singapore.

By providing a robust data-driven platform with global reach and campaign management tools, Traackr positions itself as the system of record for data-driven influencer marketing. It empowers brands to build successful influencer partnerships and achieve their marketing objectives on a global scale.

Pricing plans:

  • Traackr offers a variety of pricing plans tailored to different business needs. Specific pricing details are available on their website, but they likely follow a freemium or paid tier structure with advanced features available in higher tiers.

16. Aspire: Unleashing the Power of Word-of-Mouth Commerce

PROS:

  • Seamless integration with major ecommerce and social platforms
  • Offers a comprehensive suite of tools for influencer discovery, campaign management, and performance analytics

CONS:

  • Its depth and breadth might suit medium to large businesses rather than small businesses or solo entrepreneurs.

It's a versatile platform that supports a wide range of influencer marketing strategies, from affiliate marketing to product seeding and content creation. Its strong focus is on driving sales and measurable ROI.

Here’s how Aspire can help:

  • Community Building: Foster a network of brand advocates including influencers, affiliates, brand ambassadors, and loyal customers.
  • Content Creation: Aspire facilitates collaboration between brands and creators, streamlining content creation for influencer marketing campaigns and UGC initiatives.
  • Campaign Management: Plan, execute, and track your influencer marketing campaigns within the platform. Manage partnerships, track key performance indicators (KPIs), and optimize performance.
  • Social Advertising Integration: Aspire integrates with social advertising platforms, allowing you to amplify influencer content and user-generated content across paid social channels.
  • Performance Measurement: Advanced analytics and detailed reports provide insights into campaign effectiveness. Track key metrics such as engagement, reach, and conversion rates.

Aspire offers various pricing plans catering to different business needs. Specific pricing details are available on their website, but they likely follow a freemium or tiered structure with paid plans offering advanced features.

Pricing plans:

  • Aspire offers a variety of pricing plans tailored to different business needs. Specific pricing details are available on their website, but they likely follow a freemium or paid tier structure with advanced features available in higher tiers.

17. Influencity: The All-in-One Influencer Marketing Platform

PROS:

  • The AI-powered platform for nuanced influencer discovery and detailed, unbiased statistics on any public profile

CONS:

  • The array of features and depth of analytics may be daunting for those new to influencer marketing.

It's built to optimize influencer collaborations by facilitating discovery, managing relationships, and measuring impact accurately, making it a versatile choice for data-driven influencer marketing.

Here’s how you can use Influencity:

  • Streamlined Workflow: Manage all aspects of your influencer marketing program efficiently within a single platform, saving time and resources.
  • Data-Driven Decisions: Leverage Influencity's data and analytics to identify the right influencers, optimize campaign strategies, and track ROI.
  • Scalability: Easily manage multiple influencer campaigns simultaneously, making Influencity ideal for agencies handling campaigns for various clients.
  • Teamwork Optimization: Enhance collaboration and communication within your marketing team or agency for more effective campaign execution.

Influencity positions itself as a one-stop shop for brands and agencies looking to manage multi-influencer marketing campaigns efficiently. Its comprehensive suite of features streamlines the workflow, provides data-driven insights, and allows for scalable campaign management.

Pricing plans:

  • Influencity's pricing structure likely involves paid plans with different tiers catering to varying campaign and team sizes

18. Upfluence: Your All-in-One Influencer Marketing Hub

PROS:

  • Integrates deeply with e-commerce platforms
  • Offering tools for influencer search, analysis, and payments, with CRM-like capabilities for influencer management.

CONS:

  • May require a solid digital marketing foundation to leverage its extensive features fully.

It's tailored for e-commerce, providing seamless integration with online stores to facilitate influencer collaboration and measure the direct impact on sales.

Here are the unique points:

  • Powerful Influencer Discovery: Access Upfluence's vast database of influencers across various social media platforms. Utilize advanced search filters to find the perfect match for your brand, considering demographics, audience interests, engagement rates, and brand affinity.
  • AI-Powered Influencer Analysis: With Upfluence's AI capabilities, you can go beyond basic metrics and gain valuable insights into influencer audience demographics, sentiment analysis, content performance history, and potential brand fit for optimal campaign planning.
  • Campaign Management Suite: Plan, execute, and track your influencer marketing campaigns within a user-friendly platform. Manage influencer outreach, collaborate on content creation, track campaign progress, and analyze key performance indicators (KPIs).
  • E-commerce Integration: Upfluence seamlessly integrates with your e-commerce platform, allowing you to track campaign performance directly in terms of sales generated through influencer marketing efforts.
  • Content Management Tools: Upfluence provides tools to manage content creation workflows, ensuring brand alignment and delivering high-quality content for influencer campaigns.

Upfluence positions itself as a comprehensive influencer marketing tool that empowers businesses to discover the most relevant influencers, manage campaigns effectively, and measure results for optimized ROI. Whether you're a small startup or a large enterprise, Upfluence offers the tools and scalability to help you achieve your influencer marketing goals.

Pricing plans:

  • Upfluence offers various pricing plans tailored to different business needs. Specific pricing details are available on their website, but they typically follow a tiered structure with features increasing from basic to advanced plans.

19. Later: Simplifying Influencer Marketing for Brands and Creators

PROS:

  • Offers robust tools for influencer discovery, campaign management, content syndication, and analytics tailored for brands and creators

CONS:

  • Might be more suitable for users already familiar with Later's ecosystem or those with a focus on visual content

Why Use Later?: Integrates influencer marketing with social media management, providing a streamlined approach to content strategy and influencer collaborations.

Here’s how it works:

  • Built-in Influencer Marketplace: Access Later's curated marketplace of pre-vetted creators, saving time on influencer discovery. Leverage Later's expertise to find the right fit for your brand.
  • Seamless Campaign Management: Manage all aspects of your influencer marketing campaigns within Later. Communicate with creators, negotiate deals, track campaign progress, and analyze results – all in one place.
  • Content Collaboration Tools: Streamline collaboration on content creation with influencers. Share brand briefs, manage assets, and ensure content aligns with your campaign goals.
  • Instagram-Centric Approach: Later offers a strong focus on Instagram, making it ideal for brands that prioritize influencer marketing on this platform.
  • Performance Analytics: Use insightful analytics to track campaign performance. Measure engagement metrics, monitor brand mentions, and gain valuable data for future campaigns.

Later (Later Influence™) caters to businesses, particularly those focused on Instagram, seeking a user-friendly platform to streamline their influencer marketing endeavors. Its curated marketplace, collaboration tools, and Instagram-centric approach make campaign management efficient, while insightful analytics empower brands to optimize their marketing efforts.

Pricing plans:

  • Later offers a freemium model with basic influencer marketing features. Paid plans offer additional features for more advanced campaign management.

20. NinjaOutreach: Building Strong Influencer Relationships for Effective Outreach

PROS:

  • Provides a vast database for influencer and business profile search, coupled with efficient outreach and campaign management tools
  • Automated Email Outreach
  • Suitable for various niches, including bloggers, social media influencers, and business profiles, enhancing its utility for diverse marketing strategies

CONS:

  • The influencer marketing platform's extensive functionality might be overwhelming for users without prior experience with influencer marketing tools.

It's designed to streamline marketers' workflows in influencer discovery, outreach, and campaign management.

Key Features:

  • Influencer Discovery: Find relevant influencers across various social media platforms like Instagram, TikTok, YouTube, and Twitter. Utilize search filters based on demographics, audience interests, engagement rates, and niche categories.
  • CRM-Style Workspace: Organize your influencer outreach efforts within a centralized workspace. Manage influencer profiles, track communication history, and collaborate with team members.
  • Email Outreach Automation: Save time by automating personalized email outreach to influencers. Create email templates, schedule sends, and track response rates.
  • Content Promotion Tools: Promote your content effectively by identifying potential content sharers across social media. Explore options for boosting reach and engagement for your published articles.
  • Relationship Management: Ninja Influence fosters building strong and long-lasting relationships with influencers. Nurture connections, track interactions, and personalize future outreach efforts based on established connections.

By providing a comprehensive suite of tools for influencer discovery, outreach management, and relationship building, Ninja Influence empowers brands and marketers to connect with the right influencers and build successful influencer marketing campaigns.

Pricing plans:

  • Ninja Influence offers various pricing plans tailored to different outreach needs and team sizes. They likely follow a freemium or tiered structure with advanced features available in higher tiers

Choose the Right Influencer Marketing Tools

As you can see, the tools for influencer marketing above fit different purposes.

Some are best for relationship management, others for social listening, and others for discovering email addresses.

If you need a comprehensive tool to help you get started, inBeat is your safest bet.

From influencer discovery to campaign planning, inBeat will help you meet all your marketing goals.

Take it for a spin now – it’s free.

Or even better, book a free demo to see how you can reap its full functionality according to your campaign objectives.

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