A comprehensive stack of tools, such as fake follower checkers and engagement rate calculators
An influencer marketing agency for full campaigns
In-depth campaign reporting
Best for nano- and micro-influencers
Limited searches in the free plan
inBeat.co is the best overall influencer marketing tool because it ticks all the boxes:
It’s versatile: You can use this platform to reach all your marketing goals. You can discover influencers, vet their profiles, check their engagement rates, and more. Content creators can even message the platform directly and ask to be included in the database.
Set your filters and target keywords, looking at optimal engagement rates, location, number of followers, and hashtags according to your marketing objectives:
It’s accurate and fast: inBeat saves you a lot of time and resources you can reinvest in your campaign.
The results below for our hypothetical natural healing campaign appear in under a second:
It’s intuitive: inBeat allows you to compare the profiles above easily by displaying the most important metrics. You can add the most relevant influencers to a list and then download that document as a CSV file. You will see the creators' social profiles and email addresses so you can start your influencer marketing program.
It’s comprehensive: inBeat gives you access to millions of influencers worldwide. Besides, this influencer marketing platform offers various other tools to help you plan, monitor, and improve your campaign. Our exhaustive toolkit includes fake follower checkers, engagement rate calculators for different social media channels, mockup ad generators, CPM, ROI and ROAS calculators, and many more.
Let's check one of these influencers’ profiles by adding it to the search field:
You can see the creator’s overall audience score, real and inactive followers, and impressions. This feature ensures you pick genuine influencers and build a successful influencer campaign.
More importantly, you can see how each creator stacks against the platform’s average.
Now let’s say you want to hire this creator but are unsure of the costs involved. Well, inBeat’s Instagram Money Calculator will show you potential prices for different types of collaborations.
Add this creator’s profile address in the search field and watch the magic happen:
Notice that inBeat allows you to adjust the number and types of content, from Instagram stories to posts and reels. And you can also see the influencer’s latest performance to maximize your budget.
You can also calculate your influencer marketing campaign's spending and estimate your results by adjusting variables such as:
The average number of followers per influencer
Number of potential influencers
Number and types of creatives
You can scale it for different projects: inBeat offers a stack of tools, options, and resources to accelerate business growth. If your budget is limited, you can easily start a campaign by simply using those features. But if you want more, inBeat boasts affordable pricing plans for all your needs - from affiliate programs to ad campaigns. You can contact the agency directly to set up your entire micro-influencer campaign or through the Creator Studio platform.
A huge database of influencers' email addresses and social profiles
Extensive campaign management options
Personalizable and in-depth reports
Usually works with larger companies
Creator IQ is one of the best influencer marketing tools for large companies.
Or small companies with large pockets.
To get a better idea, this powerful platform works with names like RedBull, Disney, Estee Lauder, Yeti, and Google.
But you will get your money’s worth:
This full-featured platform is incredibly high-tech and can help you with:
AI-powered influencer discovery: CreatorIQ has access to over 15 million influencer accounts, but it can easily browse them in seconds thanks to its powerful AI algorithm. Besides, this amazing AI system pairs you with relevant influencers by crawling all their content – not just by indexing their names and bios. Creator IQ can understand photos, locations, and even emojis.
In-depth fraud detection: CreatorIQ finds and eliminates creators that use fake followers. Similar to inBeat’s free fake follower checker, CreatorIQ boasts an “Integrity Quotient.”
Influencer onboarding: After finding the right influencers' email addresses, this platform allows you to complete the onboarding process from their website. The advantage is getting rid of any associated bureaucracy because creators using this platform deal with their own payment options and tax forms.
Precise information: This accurate influencer discovery tool uses a wide range of social metrics like engagement and impressions to assess your potential reach. By comparison, other influencer marketing tools rely on a creator’s follower count for reach-related estimations.
Influencer marketing campaign management: CreatorIQ allows you to build a private influencer marketplace. These creators are your collaborators, so you won’t have any competition. And you can manage the entire campaign, from campaign briefs to influencer content approvals and payments, from inside this platform.
In-depth monitoring and reporting: CreatorIQ keeps track of everything related to your campaign. The platform shows you insightful and dynamic reports directly from your portal, which you can filter according to the KPIs that interest you the most. Best of all, you can customize these reports by adding or removing specific fields.
SocialBee is a comprehensive social media management and campaign reporting tool that optimizes your influencer marketing efforts across all social media platforms. Whether you’re just starting or looking to scale your influencer marketing presence, SocialBee provides a wide range of features to help you succeed.
Here’s how SocialBee can help:
An affordable approach to influencer marketing: With pricing starting at $19/month after a 14-day free trial, SocialBee is an affordable solution for managing your influencer marketing presence.
Versatility: This influencer marketing platform includes various features designed to automate social media marketing, from content creation to publishing and analytics.
Content optimization: Influencers can generate captions with an AI assistant, use integrations like Canva, Venngage, Unsplash, and Giphy, and organize their posts into different content categories. The tool also offers the ability to recycle evergreen content and monitor your inbox to ensure you leave no comment or mention unanswered.
Campaign monitoring: SocialBee’s comprehensive analytics and campaign reporting capabilities enable influencers to track their performance across multiple social media platforms, gain insights, and optimize their influencer marketing strategy accordingly.
Team management: The creator tool allows team members to collaborate by creating multiple workspaces.
6. GroupHigh: Best for Influencer Outreach
A huge database of quality influencers
Precise website traffic info
Good relationship management
Fast and accurate influencer discovery
Accurate campaign reporting
Not the easiest platform to use
GroupHigh is an influencer marketing tool for outreach. And unlike BuzzStream, GroupHigh also finds social media influencers – not just bloggers.
You can use it for:
Accurate influencer discovery: GroupHigh has 15 million influencer profiles that you can filter by blogs, traditional media, or influencers. Use the platform’s filters to create a list of influencers. You can filter by social metrics, content, recent posts, social platforms, traffic, and more.
Website and content evaluations: GroupHigh doesn’t just find influencers. This influencer tool vets their blog posts, and social media pages to ensure you partner with the right creators. You’ll understand these influencers’ favorite topics, posting frequency, location, metrics, target audience details, etc.
Influencer outreach: GroupHigh finds the right content info for your prospective influencers. Use the platform to create segmented influencer lists based on specific KPIs and customize your pitches.
Influencer relationship management: GroupHigh allows you to manage all your influencer relationships, from outreach to sending notes and uploading relevant documents.
Campaign reporting: This creator tool offers comprehensive reports based on tracking all your mentions. You can see the total number of posts, engagement rate, views, and reach.
Heepsy is one of the highest-quality influencer marketing tools for discovery and outreach, especially when it comes to audience analysis. Here’s how you can use Heepsy:
Influencer search engine: Heepsy is easy to use and intuitive. Add your filters, such as audience, location, engagement, and category, and the tool will retrieve social media influencers across different channels. You can count on Heepsy to show you creators from Instagram, TikTok, Twitch, and YouTube – alas, Twitter, Snapchat, and Facebook creators aren’t on this database.
Advanced filters: This influencer tool allows you to pick suitable influencers for your influencer marketing program by showing you essential details, such as:
Audience demographics and interests
Number of followers
Keywords and hashtags
Influencer outreach: Heepsy creates your list of influencers in seconds. You can then export it and start a conversation with your chosen creators.
As you can see, Heepsy is awesome for audience analysis and has a wide range of filters. That guarantees you can choose quality influencers.
However, the outreach process falls on you. You’ll need an additional CRM for this, and you’ll have to organize your campaign separately.
HypeAuditor is one of the best influencer marketing tools if you need help managing your entire campaign.
That’s why HypeAuditor itself defines its platform as an all-in-one influencer marketing tool.
Basically, it’s like hiring an influencer agency at a lower price.
Here are the unique points:
Market research: Understanding your audience and competitors offers a great starting point for an effective influencer campaign. HypeAuditor helps you with competitor analysis, market research, social media trends, and ranking analytics.
Influencer discovery: HypeAuditor’s influencer database has over 72.3 million creators. You can browse this database using demographic searches, as well as audience quality filters.
Influencer analysis: The influencer tool offers 35+ metrics to vet and choose quality influencers. And it has excellent fraud detection and brand affinity filters.
Campaign management: HypeAuditor monitors and manages influencer campaigns, helps create media plans, and reports campaign performance. You can even keep track of your payments, organize your calendar, and get in-depth campaign reporting.
Here’s how intuitive the platform looks:
Notice that you have specific sections for each step in your campaign, both on the left and right-hand side of the dashboard.
This intuitive display will help you pick the right filters and variables to organize your campaign.
FameBit launched as a self-service platform for YouTube influencer marketing in 2013.
Brands could post their requirements, and influencers could send their pitches. But brands could also search for specific creators.
Things changed after Google purchased FameBit in 2016. First, FameBit became BrandConnect. Next, Google changed it from a self-service platform to a full-service intermediary.
Basically, you can connect with YouTube influencers but only through the YouTube team.
Here’s how it works:
Influencer discovery: FameBit is best for influencer-led brand discovery than vice-versa. Once you create a campaign on the platform, YouTube influencers will find and reach out to you. You can also find creators by the following filters:
Audience location and other demographics
Influencer relationship management: BrandConnect streamlines your partnerships with influencers. Whether you’re reviewing proposals, producing, or reviewing content, you have all the necessary project info in your dashboard.
Influencer performance tracking: FameBit produces personalized affiliate links for all your creators so you can monitor their performances easily. You can also see metrics such as engagement, click-through rate, and cost per engagement.
Additional tools: This influencer marketing software boasts remarketing lists, add-ons, and promo tools like the Shopping Shelf to help you reach all your marketing goals.
On the downside, you can’t set more precise filters, such as a YouTube channel. That means you’ll have to review various profiles to find the most engaged ones in particular channels.
And influencers on BrandConnect cannot link their Instagram profiles on the platform.
They can only mention the existence of an Instagram profile in their bios. If you want to expand your influencer campaign on Instagram, you’ll have to spend more time researching your influencers. And that time can quickly add up when you’re vetting numerous creators.
In-depth social listening for your competitors, market, and social channels
Personalized strategy optimization advice
Somewhat slow customer support
Every influencer marketing campaign needs reporting and analytics tools – not just influencer discovery. Keyhole helps you with both.
Here’s what it can do for you:
Social listening: Keyhole gives you access to those useful social media insights quickly and without hassle. You will see trending topics, brand mentions, and, even better – the audience sentiment behind each mention. Keyhole will also reveal how your audience’s feelings toward you change over time so you can create better interactions with prospects.
Competitive analysis: This influencer marketing software compares your performance with your competitors, so you can improve your influencer marketing strategy.
Influencer discovery: Input the right target keywords for your influencer marketing program, and Keyhole will help you find relevant influencers. You can then shortlist the best by average engagement rates, impressions, exposure, and followers.
Campaign measurement: Keyhole monitors campaign performance thoroughly, from reach to engagement rate per influencer and overall growth.
Strategy optimization: The platform reveals customized insights and optimization advice to hone your influencer marketing strategy.
SMB & Freelancers: $79/month
Choose the Right Influencer Marketing Tools
As you can see, the tools for influencer marketing above fit different purposes.
Some are best for relationship management, others for social listening, and others for discovering email addresses.
If you need a comprehensive tool to help you get started, inBeat is your safest bet.
From influencer discovery to campaign planning, inBeat will help you meet all your marketing goals.
Take it for a spin now – it’s free.
Or even better, book a free demo to see how you can reap its full functionality according to your campaign objectives.