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An Instagram Influencer Jason Stone (aka the Millionaire Mentor) made $7 million in retail sales through Instagram affiliate marketing.
Why is it important for you?
Affiliate programs are a fantastic tool to increase sales, generate leads, and drive traffic to their websites. In fact, 80% of advertisers and 84% of publishers have reported running an affiliate program.
However, the expectations of consumers towards advertisement have evolved over the years. Customers expect to see content that drives value and is authentic. As a result, brands started to work with influencers to boost engagement and build trust with potential customers.
Unlike traditional affiliates, influencers are niche content creators . They spark genuine conversations and reach your ideal audience across different social media platforms.
In this article, we cover critical aspects of influencer and affiliate marketing and how to combine them to power up your marketing strategy.
We can break the affiliate marketing model down into three key components:
To track online sales, brands use unique promo codes or a special affiliate software, like Post Affiliate Pro or Tracking Pixel.
Affiliate and influencer marketing overlap in quite a few areas, but have specific differences.
Let's look at them:
Who are Influencers and Affiliates?
Goals of Affiliate and Influencer Marketing:
Marketing Tools and Mediums
Cost of Influencer Marketing vs. Affiliate Marketing
Success Measurement of Influencer Marketing vs. Affiliate Marketing
Which strategy to choose? It depends on your goals. We recommend leveraging the joint power of influencer and affiliate marketing.
Keep reading to get actionable insights into using influencers for affiliate marketing.
Before you reach out to the influencers, you need to create an affiliate program and decide on your goals and measurement. You can use affiliate software to create the marketing program, or you can set it up in-house.
Follow these steps to start your affiliate program:
There are various ways to find influencers for your affiliate marketing program. But which social media platform to choose?
Before you start your search, consider:
For example, SaaS brands use YouTube to create product tutorials. On the other hand, Instagram affiliate marketing is an excellent way for fashion and lifestyle brands to display their product.
TikTok is a fantastic platform if you are targeting Generation Z. For mobile apps, TikTok influencers can create viral content that will reach millions of people.
Here is the summary of leading social media platforms on which you can find influencers for affiliate marketing:
With 1.8 billion monthly users, only Google is ahead of YouTube in website traffic.
The audience on YouTube is actively engaged, so it is an excellent platform to reach the right users and share your product. From video tutorials to product reviews, YouTube offers a vast array of engaging content for brands.
Since 64% of people are more inclined to buy a product online after watching a video, YouTube affiliate marketing is a fantastic way to boost sales.
Partner with YouTube influencers to make content around your product and share tracking links to your store. Tutorials, product mentions, video reviews, and test runs work best to promote your brand.
On YouTube, you can track sales or traffic from the affiliate in several ways:
Combining a promo code in the video and a link in the description offers viewers more incentives for visiting your website.
Instagram has over 1 billion users, and 51% access the platform at least once per day. This social media channel offers a great variety of genuine content. Instagram Stories, Live streams, and high-quality photos offer many authentic ways to promote products.
There are many ways to find influencers on Instagram. But before you search, you need to know who your target audience is. Mutual relevance between the brand and the influencer is of a key importance in Instagram affiliate marketing. The audience must enjoy the posts they see in their feed.
Instagram affiliate marketing is about quality, not quantity. So when looking for influencers, you must analyze their engagement and the authenticity of their content.
Micro-influencers are the best for building trust with your potential customers They impact specific niches and audiences and have high engagement rates. Micro-influencers can reach the right people to drive your brand’s message.
On Instagram, there are several ways to send traffic to your website and to track sales:
Remember that except driving sales, Instagram increases the intangible aspects of marketing. They include brand loyalty, brand recognition, and consumer trust.
Targeting a younger audience? TikTok will be a significant addition to your affiliate marketing strategy if your brand has a fun side.
TikTok's audience best suits fashion, lifestyle, beauty, and other consumer products. Real estate or home improvement won't benefit much from the platform.
Before you head to TikTok to find influencers for affiliate marketing, consider the following points:
Although you cant add links to the posts on TikTok, the platform has rich, eye-catching content that engages the users. Using different methods, like Hashtag Challenges, TikTok influencers attract new customers to your brand.
For more info, check out our Ultimate Guide to TikTok Influencer Marketing.
There is a massive potential for any business in using social Influencers for Affiliate Marketing. Influencers help brands tap into new markets and build brand awareness.
With the choice of social media platforms and a variety of content they offer, you can reach a new, engaged audience.
Create your Affiliate Marketing Program using the steps we described. Then choose the right platform for your brand. You can aim at a more specific niche by concentrating your efforts on one of the social media platforms. Or combine Instagram Affiliate Marketing, YouTube, and TikTok. Leverage different mediums to target wider audiences or to promote diverse products.
Research your buyer persona to find the right influencers to reach your potential customers. Work on building long-term relationships with influencers. So you can create meaningful connections with their followers.
Measure your campaigns and focus on those with the highest ROI. Whether you use promo codes or affiliate links, track the results to maximize returns.
Make influencers part of your affiliate marketing strategy and position your brand to gain exposure.