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Can’t gauge your Instagram success? Measuring engagement rates can seem like a complex puzzle.
Don’t worry, you’re on the right page to learn how to calculate engagement rate on Instagram.
This article unlocks:
Keep reading to master the art of measuring Instagram engagement effectively.
Recommendation: Utilize the inBeat platform for comprehensive engagement rate analysis and influencer discovery.
The Instagram engagement rate is a crucial metric in social media marketing because it represents the level of interaction your content receives from your audience.
And different types of content receive different engagement rates on this social channel and others.
Engagement rates are calculated as a percentage.
But there’s a problem:
Different formulas include different engagement metrics, including likes, comments, and saves. Plus, certain engagement rate formulas for Instagram may consider the number of impressions and shares.
Insider tip: From our experience at inBeat, you should see the results of multiple formulas if you want a comprehensive view of your content’s performance on Instagram.
We’ll delve into those formulas in a second.
For now, let’s answer this question:
Your or influencer’s profiles aren’t just about audience size.
Your Instagram engagement rate indicates how much your audience cares about and interacts with your content.
Insider tip: That’s why we value quality metrics like comments, shares, clicks on specific buttons, and other actions.
Plus, high engagement rates:
Conversely, a lower rate can serve as a cue to refine and improve your social media strategy.
Insider tip: Engagement rates are among the most important metrics our clients at inBeat consider when building their influencer marketing campaigns.
Each social media platform has different engagement rate metrics.
Instagram engagement rate metrics encompass various indicators of how users interact with your content. Here are the most common.
For example, the profile below has many views but fewer likes and even fewer comments.
Even so, the 1.59% score fits the average engagement rate for Instagram, which varies between 1 and 5%.
Insider tip: If you want to find more engaged influencers, use the inBeat discovery tool. Our free platform works with the top 2% of influencers, and we have Instagram influencers with over 20% engagement rates.
The easiest way to calculate your profile’s or your content creators’ engagement rate is to use inBeat.
inBeat offers a free Instagram engagement calculator that doesn’t just give you a quick engagement rate calculation.
It gives you the bigger picture:
This tool shows you stats like average likes and average comments.
But you can also see likes, comments, and engagement rates per single post. These stats show what type of content resonates better with the target audience. Like so:
Using this tool is crucial for influencers and marketers to gauge the effectiveness of their Instagram campaigns. A higher engagement rate often translates to a more engaged, active audience, making it a key metric for evaluating influencer potential and campaign success.
And you can adapt your strategy fast.
Here’s how it works:
If you want to get an even bigger picture of how your account or potential influencers are performing, use the formulas below.
We’ll emphasize the best uses, pros, and cons for each so you can pick the right tools to measure authentic engagement.
Engagement Rate by Reach (ERR) is a common method for calculating engagement on social media. It gauges the percentage of people who interact with content after viewing it.
ERR formula per post: (Total number of engagements/ Post’s reach) x 100
ERR formula for multiple posts: (ERR 1 + ERR 2 +...+ ERR N)/ N
This formula shows how well different posts are performing, which helps you adapt your content strategy. So, it’s useful for measuring engagements by followers on specific posts.
ER post = Total engagements on a post / Total followers x 100
This formula is ideal for evaluating the effectiveness of paid content based on impressions, so it’s arguably more accurate.
ER impressions = Total engagements on a post / Total impressions x 100
This engagement rate formula measures how often followers interact with your account daily. And it accounts for engagements on both new and old posts.
Daily ER = Total daily engagements / Total followers x 100
This formula effectively tracks engagement on video posts.
ER view = Total engagements on video post / Total video views x 100
This engagement rate formula shows you how many interactions you have with your total follower base.
ER Followers = (Total likes + total comments) / followers x 100
Most engagement rate calculators use quantitative data.
However, qualitative information is also important to understand your true engagement rate.
Insider tip: Many marketers run from qualitative data because they think it’s harder to measure. But from our experience at the inBeat platform, qualitative analysis is easy to personalize according to your marketing goals.
For example, your marketing goal may be to become an opinion leader.
Or to evoke controversy.
In this case, check the comments for your posts, analyzing your target audience’s feedback.
Insider tip: inBeat allows you to do that easily. You can just click on an influencer’s post right from the engagement rate calculator, like so:
And then analyze the post’s comments and responses:
Even better, you can do the same for your direct messages, brand mentions, or branded hashtags.
Pro tip: Focusing on qualitative metrics like comments helps you sleuth out and remove fake followers.
Using the formulas above helps you get the bigger picture of your influencers’ engagement rates.
But you should also use these calculations to see how well your brand performs on Instagram.
That way, you can:
Calculating Instagram engagement rates is a gateway into your Instagram followers’ thinking.
Likes, shares, and post comments from active users tell you:
Basically, it’s like a free world of data you can leverage to improve your content and products. Couple these findings with Instagram analytics to get even better insights.
Instagram influencers are not always easy to find. But analyzing your account’s interactions tells you who your most ardent fans are.
Then, you can use inBeat’s engagement rate calculator to:
As you can see, this engagement calculator helps you optimize your social media campaigns to drive more business growth.
So, why wait?
Take it for a spin right now – it’s completely free.