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Before you embark on creating an influencer marketing campaign, you need to know how to find the right ones according to your campaign goals.
That’s why we created a helpful guide explaining the different types of influencers and what to expect from partnering with them.
TL;DR
- Agencies categorize influencers based on follower count into:
- Mega influencers (1 million+ followers)
- Macro influencers (500K to 1 million followers)
- Mid-tier influencers (100K-500K followers)
- Micro - influencers (10k-100k followers)
- Nano influencers (1K-10K followers)
- Each influencer category has unique advantages and considerations for brand partnerships.
- Different industries require distinct influencer strategies to connect authentically with audiences.
- Authenticity and engagement are key factors when choosing influencers, regardless of follower count or industry.
- Monitoring engagement levels is crucial, as a large following doesn't always guarantee an engaged audience.
The 5 types of influencers based on followers
Working with social media influencers can help you reach outstanding results.
But to do so, you need to agree to specific terms and conditions.
That’s why we recommend you ask for an influencer proposal detailing how the chosen influencers will produce and publish content to help you reach your target audience.
With that said, you must choose the ideal influencer for your needs.
And that’s where ranking social media influencers come in.
The primary way to divide influencers is by the number of their followers.
Although it may sound counterintuitive to focus on quantity instead of quality, for influencers, these two terms are intertwined:
- Niche content can attract fewer people without it being less quality, but:
- Creators who produce better content have more followers.
Pro tip: If you’re worried about working with influencers who have fake followers, you can use this fake follower checker to check out how many real followers they have.
The software also shows you their audience demographics, which can be really helpful if you have a good understanding of your audience.
In this section, we’ll discuss:
- Mega - influencers: 1 million followers
- Macro - influencers: 500K to a million followers
- Mid - tier influencers: 50K to 500K followers
- Micro influencers: 10K to 50K followers
- Nano - influencers: 1K to 10K followers
1. Mega - Influencers
Mega - influencers have millions of followers.
Think Kylie Jenner, Kim Kardashian or any of the big names in the entertainment industry.
They are people with high visibility on social media who have a considerable audience size.
Because of that, they are very attractive to brands looking for influencers.
On the other hand, these social media stars usually only post promoted content, meaning your brand can get drowned in the sea of similar posts.
Since mega-influencers work with a lot of brands, they tend to create similar content for all their promotional posts.
This means that while your brand will be more visible once mega-influencer posts about your products and services, the content won’t be as heartfelt as one from smaller influencers may be.
Serena Williams provides an excellent example.
In the video below, Serena tells fans she prepares for Wimbledon by playing Legos and watching Marvel movies.
Although this tennis star is a huge celebrity, the lack of any bling or extra props makes this video more authentic, giving credibility to Serena’s recommendations.
2. Macro - Influencers
Macro - influencers have hundreds of thousands of followers.
They also have a large audience and can help you increase brand awareness and sell more products.
Macro-influencers are a great option for brands that have a larger budget and want a professional approach to creating valuable content.
This is because this type of influencer has access to the right equipment, tools, and more.
Macro-influencers have the experience and knowledge of mega-influencers while still providing results.
Pro tip: If you reach out to mega and macro-influencer and ask for a press kit, they will know exactly what you mean and can provide you with specific numbers and predict the results of your partnership. That’s one of the things that justify their price.
Sidney Raz offers a good example, too.
The quirky, fun Sid is famous for his “things I wish I knew before I was in my 30s” Instagram account.
This account details interesting and very useful things most people didn’t know.
Besides, Sid is a true showman, captivating his audience’s attention from the get-go.
The true challenge is giving his paid partnerships the same tone of voice, and an interesting and laid-back appearance.
But Sid can do that:
3. Mid - Tier Influencers
Mid - tier influencers have anywhere from around 50,000 to 500,000 followers.
Having fewer followers means they create less sponsored content.
Therefore, their followers trust them more, which could be great for your brand.
Since mid-tier influencers mostly have jobs and little time to produce content, their posts are less polished and more authentic.
Partnering with a mid-tier influencer won’t break your bank, but make sure your expectations are realistic.
Dr Alena Maze describes herself as a “Mathematician helping #millennials with #finance & #budgeting.” Take this post for example:
In a paid partnership with KiwiCo, Alena shows the PandaCrate in action.
This box has age-specific baby products and toys, helping new parents save money and time.
That fits precisely in the “budgeting” part of her profile.
Besides, the video doesn’t look salesy at all; in fact, it fits perfectly well in Alena’s repertoire, from music to color.
4. Micro - Influencers
Micro - influencers have a wider audience than nano-influencers, at 10,000 to 100,000 followers.
Although they have fewer followers, they have a better engagement rate than bigger influencers on average.
This is because followers prefer to have an intimate connection with content creators.
Micro-influencers may not create as high-quality content as others, but their content comes across as more authentic.
Jorge Gutierrez is a flight crew beauty influencer interested in skin and beauty products.
He qualifies as a micro-influencer with over 36,000 followers at the time of this writing.
And this post below has gotten him over 113,065 likes - over three times his follower count.
What did Jorge get right? His authenticity.
He admits that flight crew must put a lot of effort into staying fresh and hydrated for their trips.
He also makes several confessions about himself - the products he obsesses over, his insights, and his thinking process.
As a result, his post comes off as highly credible and engaging, which leads to more sales.
5. Nano - Influencers
Nano - influencers have, on average, between 1,000 and 10,000 followers.
They take a personalized approach to their typically niche audience because they have a better chance of connecting with them.
Obviously, nano-influencers are the most affordable option for brands.
They also tend to put more effort into their branded posts since they appreciate the opportunity.
Besides, nano-influencers spend a lot of time listening to and talking to their audience to convince people to purchase things more effectively.
Hannah is an excellent example of how nano-influencers use their keen insights into their target audiences and the relationships they have developed to promote certain products.
Hannah’s viewers are well acquainted with her weight-related journey, which influenced her entire life.
The post below taps into that and also Hannah’s strength as a plus-size runner.
15 types of influencers based on industries
Now that we covered the types of social media influencers based on their follower count, let's jump into a guide on different industry-type influencers.
1. Gaming
One of the most popular niches for influencers is gaming, especially followed by men.
In fact, 54% of men follow some type of gaming influencer.
Their most popular platforms are Twitch, YouTube and Instagram.
These influencers film themselves playing video games, which can be engaging, especially if the followers can help the influencer.
Gamer influencers mostly promote new games, gaming equipment, energy drinks, and more.
Kripp is one of the most eloquent examples in the gaming world, especially since his recommendations are directly linked to Path of Exile becoming such a famous game.
Even now, Kripp is still publishing content about this video game, which attracts a particular type of old-school audience.
Check out Top 10 Gaming Influencers on Instagram
2. Beauty
These types of influencers film YouTube, Instagram, and TikTok videos in which they test out new make-up and skin care products and show how to use them.
Beauty brands love influencers and regularly repost their content.
This is because user-generated content helps people build bonds with brands.
When it comes to beauty, there are no one-size-fits-all products because people have different complexions, skin types, hair types, and more.
That’s why you should use real people to showcase how different products can help them.
Eni Popoola’s post below shows her using different make-up products to create a posh look:
People today want relevant content that educates them and helps them become their best versions. That’s how high engagement rates are being built.
Check out Top 10 Beauty Influencers on Instagram
3. Fitness
Fitness influencers are usually highly motivated and energetic individuals.
They help their followers improve their health and fitness.
That said, these influencers usually promote:
- Sporting equipment
- Athletic clothes
- Specific food and drink products
- Gadgets
- Apps and more
Fitness influencers also regularly post product reviews and explain which gym mats, weights, and other products are the best for beginners or advanced athletes.
Fitness influencers Jason and Lauren Pak typically promote Vivo barefoot shoes in their posts:
Check out Top 10 Fitness Influencers on Instagram
4. Food
Who doesn’t love a foodie? They know the best places to eat, help us understand new culinary trends and learn how to make a quick meal without breaking the bank.
Food influencers have an envious job; however, creating a content strategy can be tricky for them.
People are picky eaters, and food tends to have a very strong bond with culture, which can cause followers to respond negatively to an unfamiliar recipe.
That’s why food influencers tend to focus on a specific type of food, like the Mediterranean.
Michelle Tam is a good example since she focuses on paleo and gluten-free recipes.
Her recipes are easy to replicate, and she even creates cleaning video hacks and other helpful types of content.
These types of influencers write restaurant reviews and recommend new places for people visiting a specific location.
Some also disclose their personal lives to become more relatable or partner with the health and fitness industry to create unique content.
Check out Top 10 Food Influencers on Instagram
5. Travel
Travel influencers tend to make high-quality content that is engaging and interesting. They share travel tips and tricks and review hotels, retreats, spas, and more.
They help people discover new places and fall in love with different cultures and languages. Travel influencers can help brands with product launches, they can jumpstart undiscovered tourist locations and help developing countries win over more visitors.
Sometimes, travel influencers like Alexandra Faafetai show you what they’re wearing during their travels to look more stylish:
Check out Top 10 Travel Influencers on Instagram
6. Lifestyle and Fashion Influencers
Lifestyle and fashion influencers can be photographers, architects, fashionable people, or others.
They sell more than products and services; they sell a specific lifestyle.
Many fashion brands partner with lifestyle influencers to show their products being used in real life.
After all, dresses look better on people than on hangers.
Isabella Rakonic is an influencer with more than 409K followers. She travels worldwide and enjoys high fashion, luxury goods, and amazing food.
eShe stands out by showing unique places and hobbies not often seen on Instagram. Besides, her personal style is extremely appealing.
Check out Top 10 Lifestyle Influencers on Instagram
7. Health & Wellness Influencers
Health & Wellness influencers promote a healthy lifestyle, mental well-being, and holistic health practices.
They share content about exercise routines, healthy eating habits, mental health tips, meditation, and yoga practices.
These influencers often partner with health supplements, fitness apps, wellness retreats, and organic food brands.
Their content is highly valued for its educational aspect, helping followers to make informed health choices.
For instance, a popular Health & Wellness influencer might collaborate with a brand that produces natural supplements, demonstrating how these products integrate into a healthy daily routine or share personal stories about mental health, destigmatizing related issues and promoting resources for support.
Check out Top 10 Wellness Instagram Influencers
8. DIY & Home Decor Influencers
DIY & Home Decor influencers are the go-to sources for creative home improvement, interior design tips, and do-it-yourself projects.
They inspire their followers with innovative home styling ideas, DIY crafts, and affordable home makeovers.
These influencers often collaborate with home decor brands, furniture companies, and arts and crafts supplies, providing their audience with discount codes, product reviews, and interior design inspirations.
An influencer in this category might take their followers on a journey through their home renovation process, highlighting products and techniques used along the way, and sharing before-and-after transformations that captivate and inspire their audience.
For example, @the_real_houses_of_ig is a celebrity influencer with 2.7 million followers on Instagram.
And they promote The Container Store in their first pinned post:
Check out Top 10 Home Decor TikTok Influencers
9. Parenting Influencers
Parenting influencers share their experiences, challenges, and joys of raising children, offering advice, tips, and support to fellow parents.
Their content ranges from child care, educational activities, and parenting styles to family-friendly products and services.
These influencers often collaborate with brands offering children's clothing, educational toys, family travel destinations, and parenting resources.
A parenting influencer might share a day-in-the-life video showcasing how they integrate educational toys into their children's playtime, thus providing real-life testimonials for the products and offering relatable content for other parents.
inBeat has worked with many parenting influencers to promote the kids’ clothing brand Deux par Deux.
The company has used this strategy for years to promote its newest collections and stay memorable:
Check out Top 10 Mothers Instagram Influencers In Canada
10. Environmental & Sustainability Influencers
Environmental & Sustainability influencers are dedicated to promoting eco-friendly and sustainable living practices.
They educate their followers on environmental issues, sustainable fashion, zero-waste lifestyle, and eco-friendly products.
These influencers collaborate with sustainable brands, eco-friendly startups, and conservation organizations to raise awareness and advocate for environmental causes.
Leah Thomas offers a great example:
For example, an influencer in this category might conduct a week-long challenge to live waste-free, documenting their experience and highlighting sustainable products and practices that help reduce their environmental footprint, inspiring their followers to make more eco-conscious choices.
Check out Top 10 Environmental TikTok Influencers
11. Technology & Innovation Influencers
Technology & Innovation influencers are forefront of the latest tech trends, gadgets, software, and innovative solutions.
They provide reviews, tutorials, and insights into emerging technologies, making complex information accessible to their audience.
These influencers are ideal for brands looking to promote electronics, software applications, tech services, and innovative startups.
Collaborations might include unboxing new gadgets, providing beta testing feedback, or explaining the impact of new technologies on daily life.
An example could be an influencer conducting a detailed review of a new smartphone, highlighting its features and performance, and comparing it with competitors, thus guiding their audience in making informed purchase decisions.
inBeat Agency has also worked with different tech influencers in an awareness campaign to promote the digital collaboration platform Miro to a larger audience.
Here’s one such post by product management expert Alec Fullmer:
12. Educational & Learning Influencers
Educational & Learning influencers focus on sharing knowledge and educational content across various fields such as science, history, language learning, and professional development.
They are often experts or enthusiasts with a passion for teaching and sharing knowledge.
Brands in the education sector, e-learning platforms, and educational tools can benefit from partnerships with these influencers to promote their products and services.
A collaboration might involve an influencer using an e-learning platform to learn a new skill and documenting their progress and review, thereby showcasing the platform's effectiveness and user experience.
IEP coach and special ed teacher Stephanie offers a great example, promoting different education-related products:
13. Pet & Animal Care Influencers
Pet & Animal Care influencers share content about pets and animals, providing advice on pet care, training tips, and adorable content that showcases the bonds between pets and their owners.
They often collaborate with pet care brands, animal health products, and pet-friendly travel destinations.
Their content resonates well with pet owners and animal lovers, making them ideal for brands in this industry.
For instance, a pet influencer could share a series of posts on effective dog training techniques using a specific brand's training aids, demonstrating the products' benefits and ease of use.
Pet influencer and Vet Adrian Conde focuses on topics like healthy dog food, so he would be great to promote dog food brands.
Check out Top 10 Dog Owners TikTok Influencers
14. Art & Culture Influencers
Art & Culture influencers delve into the worlds of art, literature, music, and cultural events.
They share insights, critique, and appreciation for various forms of art and cultural phenomena.
These influencers collaborate with galleries, museums, cultural festivals, and art supply brands.
Their content is often educational and inspiring, attracting audiences interested in cultural enrichment and artistic exploration.
A collaboration might include a photography influencer visiting an art exhibition, sharing their experience and insights, and encouraging their followers to visit, increasing exposure and interest in the event.
Sneaker artist GRAURE shows a different example by reviewing his newest Samsung among his multiple sneaker photos:
15. Financial & Investment Influencers
Financial & Investment influencers focus on financial education, investment strategies, personal finance management, and economic insights.
They cater to individuals seeking to improve their financial literacy and make informed investment decisions.
Collaborations with financial services, investment platforms, and financial education resources can effectively reach an audience interested in financial growth and stability.
For example, such an influencer can walk through an investment app, discuss its features, and share personal tips on building an investment portfolio, offering valuable insights to their financially minded followers.
inBeat has worked with Carter Sullivan to promote the Canadian budgeting app Mogo:
5 Different Types of Influencers Based on Brand Relationship
Influencer marketing can be explored from the perspective of brand relationships to unveil a nuanced layer of influencer types.
These influencers are not defined by their industry or follower count but by their unique connection to the brand.
This connection can range from internal stakeholders, such as employees and owners, to external advocates, like loyal customers and suppliers.
Each type offers a distinct value proposition and authenticity level, contributing to a well-rounded influencer marketing strategy.
1. Employees as Influencers
Employees, often overlooked as influencers, carry a genuine and trusted voice when discussing their workplace and the products or services their company offers.
These are the people behind the scenes whose day-to-day experiences and insights can provide a transparent look into the brand's culture, values, and offerings.
Employee advocacy programs can harness this potential, encouraging staff to share their positive experiences and work-related achievements on social media, thus humanizing the brand and fostering trust among their networks.
Pragya Mishra offers a great example advocating for her company:
2. Customer Advocates
Loyal customers who love and support a brand can become powerful influencers, sharing genuine endorsements and testimonials based on their personal experiences.
These customer advocates don't need massive followings to be effective; their authenticity and relatability resonate well with potential customers.
Pro tip: You can encourage this by creating programs incentivizing user-generated content, such as reviews, unboxing videos, or creative content featuring the product in real-life scenarios.
JAMF customer advocacy program is an excellent example here:
3. Brand Owners & Founders
Brand owners, founders, or CEOs often embody the brand's vision, mission, and values.
When they actively share their journey, challenges, behind-the-scenes stories, and personal insights related to their brand on social media, it creates a compelling narrative that can attract and engage audiences.
This personal touch from the top leadership can enhance brand credibility, forge a stronger emotional connection with the audience, and set the brand apart in a crowded marketplace.
Beauty brand owner Michelle Phan has become a prominent influencer for her company, EM Cosmetics:
4. Industry Experts & Thought Leaders
Industry experts and thought leaders, while not directly tied to the brand, can influence perceptions and decisions within their field.
When such individuals endorse a brand, their endorsement carries weight due to their authority and expertise.
Brands can engage with these influencers through collaborations, sponsored content, guest appearances, or joint ventures, leveraging their credibility to build trust and authority in their own brand.
For example, management and consulting thought leader Arizona Jupi highlights her latest partnership with the Wood Processing Association.
5. Supplier Advocates
Suppliers and business partners can also serve as influencers, especially for B2B brands.
When suppliers share their positive experiences working with a brand, it not only highlights the brand's products and services but also showcases its reliability, professionalism, and quality as a business partner.
This type of advocacy can be particularly effective in industries where the supply chain and partnerships play a crucial role in product quality and customer satisfaction.
10 Types of Influencers Based on Content
The nature of the content itself plays a critical role in defining the type of influencer and their appeal to specific audiences.
Content can vary widely in focus, ranging from highly specialized niche topics to broad, generalist themes.
It can also differ significantly in presentation, from raw, unfiltered glimpses into everyday life to meticulously polished and produced pieces.
Here, we delve into the different types of influencers based on content type, exploring how the nature of their content shapes their influence.
1. Niche Content Creators
Niche content creators focus on a specific topic, hobby, industry, or interest, offering in-depth knowledge, insights, and content tailored to a specialized audience.
These influencers might cover areas like rare book collecting, organic gardening, vintage fashion, or specific types of photography.
Their content is highly targeted, fostering a strong, engaged community of followers who share a deep interest in the subject matter.
Brands within these specific niches can leverage these creators for highly targeted influencer campaigns that resonate deeply with the influencer's audience.
Physical Therapist & Competitive Athlete Arlette Godges operates in the fitness niche for adults over 50.
In the Instagram video below, she promotes collagen supplements, which seem to be especially important for this age group:
2. Mainstream Generalist Influencers
Mainstream generalist influencers create content that appeals to a wider audience, covering a wide range of topics such as lifestyle, entertainment, fashion, and daily life musings.
Their content is designed to relate to a large and diverse following, making them ideal partners for brands looking to reach a broad demographic.
Eduard Martirosyan usually posts about relationships, lifestyle, fashion, and generically relatable events in everyone’s life:
Their generalist approach allows for flexibility in brand partnerships and content creation, catering to the interests of a more extensive and varied audience.
3. Raw and Authentic Content Creators
These influencers prioritize authenticity and realness in their content, often sharing unfiltered, candid moments from their daily lives.
This might include behind-the-scenes glimpses, real-life challenges, and unpolished, spontaneous content.
The rawness and vulnerability in their content foster a deep sense of connection and trust with their audience, making their endorsements and recommendations highly influential.
Brands looking for authentic and relatable partnerships may find these influencers particularly effective in conveying genuine brand stories and messages.
Fitness creator Lucy is an authentic influencer, sharing her body image issues to help other women in her situation:
4. Polished Content Creators
Polished content creators produce highly refined, aesthetically pleasing content, often characterized by high production values, professional editing, and a consistent visual theme.
These influencers pay close attention to detail, curating their content to fit a particular style or aesthetic.
While their content may seem less spontaneous, the professionalism and quality can enhance brand messages, making them suitable for luxury brands, high-end products, and services that emphasize quality and sophistication.
For example, beauty brand native, one of inBeat Agency’s clients, specifically requested the agency to find stylish influencers who typically post posh content.
The campaign’s 10 creators generated 200 reusable content assets, helping Native generate awareness about its new product line.
5. Educational and How-To Content Creators
These influencers specialize in informative, instructional content, offering tutorials, how-to guides, educational series, and skill-sharing videos.
Their content is designed to provide value through learning and skill development, covering areas such as DIY projects, cooking, software tutorials, language learning, and more.
Brands can collaborate with these influencers to create educational content that highlights the usability and benefits of their products or services in a practical, instructional format.
Richard Fanders is a UK YouTube influencer that helps students and beginner drivers worldwide.
However, all his clips include affiliate links to two insurance companies, Collingwood and Confused.
As such, these brands skyrocket their notoriety and customers.
6. Entertainment and Humor Content Creators
Entertainment and humor content creators focus on producing content that entertains, amuses, and engages audiences through comedy, storytelling, skits, and creative videos.
Their ability to captivate audiences through humor and creativity makes them ideal for brands looking to create fun, memorable campaigns that resonate with a wide audience.
Collaborations with these influencers can help brands inject personality and entertainment value into their marketing efforts, making their messages more engaging and shareable.
Rahul Rai is an excellent such creator:
7. Trendsetters
Influencers who are often ahead of the curve, identifying and setting trends in fashion, technology, food, and lifestyle before they become mainstream.
Brands looking to position themselves as forward-thinking or innovative can collaborate with these influencers.
And when you think of trend setters, celebrities like Kim Kardashian first come to mind:
8. Evergreen Content Creators
Influencers who focus on timeless content that remains relevant and useful over long periods, such as personal development, basic cooking skills, or classic fashion styling.
They offer sustained value for brands looking for long-term partnerships.
Driving instructor Richard Fanders can seamlessly fit into this category, too, with this type of evergreen content below.
9. Storytellers
Influencers who excel in crafting and sharing compelling stories, whether personal narratives, fictional tales, or brand stories.
Their ability to connect emotionally with audiences makes them ideal for brand campaigns that aim to evoke feelings or convey strong messages.
10. Visual Artists
Influencers who primarily communicate and engage through visual content include photographers, graphic designers, and visual artists.
Their content is highly aesthetic and visually appealing, suitable for brands with a strong visual identity.
Sneaker artist GRAURE is the epitome of a visual artist creator, considering the types of posts and setup he usually has:
Platform-Specific Influencers
Platform-specific influencers excel and predominantly engage their audience on one social media platform, leveraging its unique features and audience behavior to maximize impact.
Each social platform has its culture, content format, and engagement strategies, making these influencers highly specialized and effective within their chosen medium.
Here’s a breakdown of influencers based on some of the most popular platforms:
1. Instagram Influencers
Instagram influencers are known for their visually appealing content, including high-quality photos, Stories, Reels, and IGTV videos.
They excel in areas like fashion, beauty, travel, and lifestyle, leveraging Instagram's visual nature.
These influencers are adept at using hashtags, engaging with followers through comments and DMs, and creating interactive Stories to boost engagement.
For example, Hurom America has partnered with Instagram food and wellness influencer Alyssa to promote its cold-press juicers:
Besides, Hurom has created regular influencer partnerships on this social media channel.
2. YouTube Influencers
YouTube influencers, or YouTubers, create long-form video content that can range from tutorials, vlogs, and reviews to entertainment skits.
Their strength lies in creating in-depth content that can thoroughly explore topics, products, or experiences.
They engage with their audience on this social platform through comments, community tabs, and sometimes through interactive live streams.
With over 111 million subscribers, PewDiePie has reached celebrity status on YouTube, creating evergreen, raw content.
3. TikTok Influencers
TikTok influencers specialize in short, engaging video content that often goes viral.
They are skilled at creating trends and challenges and using the platform's extensive music and filter library to produce entertaining or informative content.
Their engagement comes from video likes, comments, shares, and participation in the challenges or trends they set.
inBeat Agency has partnered with different TikTok influencers to promote Green Park’s app new launch.
Picking TikTok influencers decreased ad fatigue considerably and helped the app reach its conversion goals while limiting its cost per acquisition.
4. Twitter Influencers
Twitter influencers are adept at engaging their audience through concise tweets, threads, and discussions.
They excel in real-time communication, news commentary, humor, and topical discussions.
Engagement on this social media channel comes through retweets, likes, and replies, making it a platform well-suited for viral content and public conversations.
YouTuber Jimmy Donaldson, aka Mr. Beast, is famous on Twitter too.
He takes every chance he can to promote his company Feastables, a chocolate and snack brand. Therefore, he’s also a business owner influencer:
5. LinkedIn Influencers
LinkedIn influencers are professionals who share insights, articles, and posts related to their industry, career advice, and business trends.
They engage their audience through well-articulated posts, comments, and shares, fostering professional networking and discussions.
This platform is ideal for B2B influencers, thought leaders, and corporate brands.
That’s why inBeat Agency’s B2B influencer marketing campaign for Miro included plenty of LinkedIn influencers like Shyvee Shi:
6. Pinterest Influencers
Pinterest influencers curate and create content boards that are visually appealing and often thematic, focusing on areas like DIY projects, fashion, home decor, and recipes.
Their strength lies in creating and organizing content that users can discover and save for inspiration.
Engagement is measured through pins, repins, and clicks.
Food and lifestyle influencer Kath Younger, RD, includes plenty of product reviews among her other Pinterest posts:
7. Twitch Streamers
Twitch influencers, primarily known as streamers, engage their audience through live streaming, often focusing on gaming, live discussions, music, or even 'Just Chatting' sessions.
They interact with their viewers in real-time through chat, creating a dynamic and engaging experience.
Twitch offers unique engagement opportunities through channel subscriptions, donations, and live chat interactions.
Chess champions Alexandra and Andrea Botez have over 1.3 million Twitch followers:
Among the different brands they sponsor, one very fittingly stands apart as a regular: the online chess platform chess.com.
8. Snapchat Creators
Snapchat influencers create ephemeral content that includes personal stories, behind-the-scenes looks, and direct engagement with their audience through snaps.
Their casual and raw content offers a genuine glimpse into their daily lives.
Besides, engagement is more private and direct through views and personal responses.
Conclusion
Having a good understanding of influencers will help you pick the best ones for your brand and enjoy the entire experience without worrying about the quality of their content.
Influencer marketing helps people build audience relationships since real people tend to be more reliable than big corporations.
A loyal community of followers can transform your social media strategy and sell more.
Make sure to look for influencers that are unique, still love to create content for their loyal followers and have a niche that isn’t just a passing trend.
Whether you’re in the gaming industry, the beauty industry or something else, you should always look for the best influencer for your niche and campaign goals.
With our guide, you’ll easily do so.
Remember to monitor each influencer's engagement levels, as a large following does not always translate to an engaged audience.
This will help you pick engaged creators for different social media platforms and avoid fake influencers.
And if you need more help picking the right creators, use the influencer marketing platform inBeat.
It’s fast, free, and flexible.
About the author: Vanja Maganjić is an experienced writer with a unique passion for creating content that helps brands connect with their customers. She believes in brands that stand up to the man and thinks that storytelling is an essential part of what makes us human. Her long term goal is to become the cool auntie that gives out family-sized Kit Kats on Halloween.