INFLUENCER MARKETING

Top 15 Automotive Marketing Agencies: Driving Success in the Auto Industry

Alexandra Kazakova

By Alexandra Kazakova
17 min READ | Jan 18 2024

Table of contents


Finding the right automotive marketing agency can be challenging. Navigating through countless options often leaves businesses overwhelmed.

You're in the right place to solve this dilemma.

In this article, you'll discover:

  • A carefully curated list of the top 15 automotive marketing agencies.
  • Unique selling points of each agency.
  • Key services offered that set them apart.
  • Notable clients that showcase their success and expertise.

Keep reading to find the perfect marketing partner for your automotive business.

TL;DR: Top Automotive Marketing Agencies

  1. inBeat: Partners exclusively with the best content creators and niche influencers to craft top-performing ads.
  2. Automotive Marketing Gurus: Offers dedicated Automotive Marketing Directors and Coordinators.
  3. CMB: Provides deep insights and expertise in the global automotive industry.
  4. Dealer World: Focuses on striking visuals and readiness for rapid industry changes.
  5. Omni Advertising: A one-stop shop with fast turnaround times and data-driven strategies.

Benefits of Working with an Automotive Marketing Agency

Hiring an automotive marketing agency can provide numerous benefits to businesses in the automotive industry.

  • Firstly, these agencies bring a wealth of specialized knowledge and experience, allowing them to craft tailored marketing strategies that resonate with your target audience and boost your online presence. They keep abreast of industry trends, ensuring your social media marketing campaigns remain relevant and competitive.
  • Additionally, automotive marketing agencies often have access to advanced tools and technologies, enabling them to conduct data-driven analysis and make informed decisions that maximize your ROI.
  • Collaborating with these digital marketing agencies also saves time and resources, as they handle the intricacies of marketing, allowing your team to focus on core operations.
  • Lastly, their ability to provide fresh perspectives and innovative approaches can breathe new life into your brand, helping you stand out in a crowded automotive market.

Whether you’re a used car dealer in Grand Prairie, Texas, or a major automotive company in New York, an automotive marketing agency can put your business in front of more eyes.

A Deep Dive into Each Automotive Marketing Agency

1. inBeat

Inbeat agency

inBeat distinguishes itself by its exclusive partnership with the top 2% of content creators in the industry, granting access to influencers with exceptional engagement rates.

Their core focus revolves around paid media blended with UGC and micro-influencer marketing, helping automotive businesses tap into the power of influential voices on social media.

With a strong emphasis on collaboration and scalability, InBeat provides personalized campaigns tailored to each client's unique needs, guided by a dedicated agent.

Moreover, their commitment to versatility ensures they can accommodate a wide range of automotive marketing requirements.

InBeat's extensive network of content creators offers a valuable resource for crafting impactful campaigns in the automotive marketing sphere.

In inBeat's case study, results speak volumes. When they partnered up with NielsenIQ, they managed to slash their CPAs by 75%. It resulted in less money spent on ads while achieving 100k+ downloads per month.

Industries: Automotive, Mobile Applications, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food, SaaS, CPG, B2B

Notable clients: Nissan, New Balance, Deux par Deux, Linktree, Hopper, Disney

Key services:

  • Automotive Digital Marketing
  • Social Media Advertising
  • UGC Creation
  • TikTok and Instagram Marketing & Advertising
  • Micro-Influencer and Nano-Influencer Marketing
  • Paid Advertising

Reason to work with inBeat: Harnessing the power of UGC and micro-influencers

inBeat stands out by partnering exclusively with the top 2% of content creators, ensuring your automotive marketing campaign gets access to influencers with the highest engagement rates.

2. Automotive Marketing Gurus

Automotive Marketing Gurus stands out with its dedication to streamlining marketing efforts through vendor audits, analysis, digital marketing solutions, and project management, making it a reliable partner for automotive businesses.

They prioritize providing dedicated Automotive Marketing Directors and Coordinators for their clients, ensuring a personalized approach to marketing strategies.

Automotive Marketing Gurus boasts extensive experience, having worked with top automotive groups, individual dealers, and vendors, demonstrating their deep industry knowledge.

Their commitment to improving vendor relationships and performance emphasizes reinvesting in people, customers, and local communities.

Through their MOJO partner platform and specialized processes, they enhance their clients' marketing strategy, online presence, reporting, alignment, and overall effectiveness.

Industries: Automotive

Notable clients: Dealer Inspire, Edmunds, TrueCar

Key services:

  • Digital Marketing
  • CRM
  • Email Marketing
  • Video Production
  • Web Design & Development

Reason to work with Automotive Marketing Gurus: Dedicated Automotive Marketing Teams - What sets Automotive Marketing Gurus apart is their commitment to providing a dedicated Automotive Marketing Director and Coordinator for every 12 dealership rooftops, offering personalized attention to each client.

3. CMB

CMB is a digital marketing company that specializes in strategic marketing and branding exclusively within the global automotive industry.

They provide valuable market insights, develop intelligent marketing strategies, and execute highly targeted brand communications to help automotive companies navigate complex challenges and adapt to industry disruptions.

With a sharp focus on the automotive sector, CMB offers deep industry expertise that enables them to develop effective strategies and deliver impactful integrated campaigns swiftly.

Their unique positioning as a strategic marketing and branding agency allows them to build powerful automotive brands and improve their reputation while achieving strategic business goals.

CMB serves a wide range of automotive entities, from OEMs and auto suppliers to new mobility technology and aftermarket businesses.

Industries: Automotive

Notable clients: Applus, Torsus, Fisita, Autodoc

Key services:

  • Branding
  • Advertising & Creative
  • International Marketing Strategy
  • Marketing

Reason to work with CMB: Global Industry Insight - CMB's standout feature is its deep insight into the global automotive industry, enabling them to develop marketing strategies that quickly adapt to industry disruption on a global scale.

4. Dealer World

Dealer World is a digital marketing company that sets itself apart by focusing on creating visually striking content, including video, audio, and other creative elements.

With a team boasting over 50 years of combined experience, they prioritize delivering captivating visuals that resonate with consumers.

They are dedicated to reducing advertising budgets and adapting to evolving consumer expectations and behaviors.

Dealer World's proactive approach to digital marketing strategies ensures readiness for any changes in the automotive marketing environment, whether they occur rapidly or gradually.

Their progressive and adaptable mindset positions them as an excellent agency partner in the automotive marketing industry.

Industries: Automotive

Notable clients: Acura, Alfa Romeo, BMW, Aston Martin

Key services:

  • Automotive SEO
  • Free Traffic
  • Paid Traffic
  • Social Strategies
  • Advanced Lead Generation
  • Radio/tv/mail Ads
  • Hispanic Advertising

Reason to work with Dealer World: Future-Ready Focus - Dealer World's progressive approach to digital marketing services helps automotive dealerships prepare for and adapt to rapidly changing consumer expectations and behavior, keeping you ready for the road ahead.

5. Omni Advertising

Omni Advertising stands out as a comprehensive one-stop shop for automotive marketing, offering fully integrated creative and media teams that work closely with dealers on strategy.

Their focus on a holistic omnichannel approach ensures consistent messaging across various platforms and devices.

Omni Advertising prides itself on its fast turnaround times and customized plans tailored to specific markets.

With team members boasting extensive experience in the automotive industry, they understand the demands, pace, and need for accountability, allowing them to deliver results through digital marketing campaigns.

Their expertise in enterprise media, data, and digital solutions forms the foundation for industry-leading strategies and successful cross-channel campaigns.

Industries: Automotive

Notable clients: Honda, Toyota, Nissan, KIA

Key services:

  • Digital Marketing & Traditional Media
  • Social Media Ads
  • SEM & SEO
  • Media Buying
  • Email Marketing

Reason to work with Omni Advertising: Comprehensive Omnichannel Approach - Omni Advertising offers an all-in-one solution with a focus on increased market share and revenue growth, ensuring a consistent message across multiple channels and devices.

6. PureCars

PureCars is a strategic marketing agency that distinguishes itself by leveraging over 15 years of industry experience and a strong commitment to excellence.

Their unique selling point lies in their custom-tailored solutions, innovative advertising strategies, and dedication to high-touch customer service.

They go beyond providing services; they cultivate genuine partnerships with their clients, offering direct access to expert support teams and award-winning technology.

PureCars Agency simplifies customer data management, allowing dealerships to identify opportunities and create impactful campaigns on marketing channels for both sales and service.

Their reputation as a true industry partner is solidified by their unwavering focus on empowering dealerships with the best solutions and unparalleled customer support.

Industries: Automotive

Notable clients: Lexus, Mazda, Subaru, Audi

Key services:

  • Paid Advertising
  • Paid Social
  • Online Video
  • Connected TV/OTT
  • Streaming Audio
  • Email Marketing

Reason to work with PureCars: Customer-Centric Solutions - PureCars differentiates itself by providing customer-centric solutions, leveraging their 15 years of experience to empower dealerships with the best industry solutions and unparalleled customer service.

7. WDA Automotive

WDA Automotive agency stands out by offering a unique TEST DRIVE™ trial of their marketing services, providing maximum flexibility and peace of mind to their clients. This fixed-cost, short-term trial allows businesses to experience WDA's expertise in a low-commitment manner.

Their bespoke digital solutions are crafted by industry experts and designed to drive sales across all marketing channels for automotive businesses.

WDA's combined experience and commitment to delivering a completely tailored digital solution sets them apart, ensuring clients receive maximum value for their investment.

With a focus on flexibility and effectiveness, WDA positions itself as an agency that gets clients up to speed quickly and efficiently.

Industries: Automotive

Notable clients: Pirelli, Bridgestone, Lotus, Ramair

Key services:

  • Branding
  • Strategic Marketing
  • Audience Engagement

Reason to work with WDA Automotive: Flexible Test Drive Trials - WDA Automotive's unique TEST DRIVE™ trial offers a low-commitment, fully customizable digital solution designed to drive sales for your automotive business, providing maximum flexibility and peace of mind

8. Force Marketing

Force Marketing is an automotive advertising company that offers a complete consumer lifecycle marketing solution for automotive clients, aiming to change how dealerships reach consumers through personalized messaging.

Their strategies are fully customized, aligning with each dealer's individual goals and growing sales, and focus on driving success in all profit centers.

Force Marketing's four-stage approach includes demand generation, demand capture, conquest, and retention, creating a holistic marketing strategy and building trust.

They believe that all marketing channels work better together when leveraging targeted data and messaging.

This agency's commitment to creating unique experiences and effective cross-channel campaigns positions it as an excellent agency partner for automotive companies.

Industries: Automotive

Notable clients: Lithia Motors, Group 1 Automotive, Sonic Automotive, Berkshire Hathaway Automotive

Key services:

  • Video & Audio Streaming Media
  • Lost Shopper Identification
  • Vehicle Acquisition
  • Fixed-Ops Marketing
  • Digital Advertising

Reason to work with Force Marketing: Personalized Digital Strategies - Force Marketing's fully customized and aligned digital strategies are designed to focus on driving success in every profit center, creating unique and personalized experiences for customers.

9. Action

Action Agency stands out as a nationwide automotive marketing agency with a strong focus on growing sales for dealerships and dealer groups across the United States.

They have a reputation for attracting dealerships with a growth mindset, offering partnership opportunities to help businesses expand.

Their real-world expertise and diverse portfolio span a wide range of dealerships, from small single-point ones to multi-state groups, providing a variety of perspectives and fresh ideas.

Action's commitment to delivering new ideas daily ensures that clients receive innovative solutions tailored to their unique needs.

Their approach fosters a sense of having an in-house agency, promoting a close and collaborative partnership with clients across different locations and time zones.

Industries: Automotive

Notable clients: Towbin Auto Group, McLarty Automotive Group, Sutherlin Automotive, Hudson Automotive Group

Key services:

  • Marketing/Brand Strategy
  • Brand Development
  • Advertising & Promotions
  • Web Design & Development
  • Integrated Media Planning & Buying
  • Social Media Marketing

Reason to work with Action: Diverse Portfolio Expertise - Action's ability to balance a diverse client base across various dealership sizes and brands sharpens their views, enabling them to provide fresh ideas and real-world expertise tailored to every dealer's unique needs.

10. Cuneo Advertising

Cuneo Advertising agency is a full-service marketing agency with a specialization in the automotive sector.

Their distinctive approach combines strategic expertise, innovative technology, award-winning creative solutions, and a solid Midwestern work ethic.

Cuneo places a strong emphasis on gathering and interpreting data to drive decision-making, ensuring that every aspect of their work is driven by insights and analytics.

Their knowledge of marketing and deep industry experience and insights, coupled with a strong foundation in data, enable them to offer invaluable support to clients in achieving their marketing objectives.

With a dedication to excellence and a focus on data-driven strategies, Cuneo positions itself as a formidable player in the automotive marketing arena.

Industries: Automotive

Notable clients: Jeff Belzer, Hiway Credit Union, Audi Oklahoma City, BoB Moore Subaru

Key services:

  • Marketing Strategy
  • Social Media Marketing
  • Targeted Digital Media
  • Traditional Media
  • Website Management

Reason to work with Cuneo Advertising: Data-Driven Decision-Making - Cuneo Advertising's foundation is built on knowledge of marketing, understanding data and analytics, and providing invaluable insights that drive effective marketing strategies and decision-making.

11. Crafted Automotive

Crafted Automotive is an automotive marketing company that stands out as a brand-first digital agency, emphasizing the importance of brand research and creative storytelling.

They focus on enhancing and working in harmony with the brand at hand, demonstrating a commitment to aligning their solutions seamlessly with the client's brand identity.

With an impressive global agency of record status for major OEM automotive companies, Crafted has a track record of launching and scaling international multi-channel campaigns worldwide.

Their dedication to creative storytelling and innovation positions them as an agency that consistently delivers results and garners accolades in the automotive industry.

Crafted Automotive's unique approach makes it a valuable partner for brands seeking to elevate their presence and impact.

Industries: Automotive, Beauty and Fashion, Education & Government, Food and Beverage, Media and Publications, Real Estate, Sports and Entertainment, Startups

Notable clients: BMW, Driveon, Terrafugia, NY International Auto Show

Key services:

  • Branding
  • Content Production
  • Design
  • Marketing
  • Strategy
  • Web Development

Reason to work with Crafted Automotive: Brand-First Approach - Crafted Automotive's commitment to enhancing and working with your brand sets them apart, ensuring all their solutions align seamlessly with your brand's identity.

12. The Automotive Advertising Agency

The Automotive Advertising agency distinguishes itself by combining eye-catching creativity with targeted media strategies to generate actionable leads for dealerships.

They utilize a comprehensive suite of traditional, digital, and social media to create cohesive and effective campaigns for their clients.

With a focus on maximizing return on investment (ROI), their campaigns are designed to increase market share and customer acquisition and drive rapid business growth.

The agency's seamless integration of traditional and digital media strategies sets them apart, providing clients with a holistic and effective marketing approach.

The Automotive Advertising Agency empowers dealerships to thrive in a competitive automotive marketing landscape through hard-hitting campaigns and a commitment to driving results.

Industries: Automotive

Notable clients: BMW, KIA, GMC, Volvo

Key services:

  • SEO & SEM
  • Creative Production
  • Digital Marketing
  • Paid Social
  • Media Placement

Reason to work with The Automotive Advertising Agency: Actionable Lead Generation - The Automotive Advertising Agency focuses on creating cohesive campaigns that deliver actionable leads, making it easier for dealerships to increase market share and grow rapidly.

13. Green Line Automotive

Green Line Automotive’s mission is to deliver tier-one-level automotive advertising expertise, technology, and service to tier-three dealers.

They aim to provide every dealer with technology that's fully customizable, offering a competitive advantage over competitors.

Green Line Automotive focuses on ensuring that search engines and social campaigns effectively convert into qualified walk-ins, calls, and leads for dealerships.

With an extensive portfolio, they work with top dealer groups, manufacturers, aftermarket electronics companies, and professional racing teams.

Their commitment to offering technology-driven marketing and delivering the best online consumer experience sets them apart in the automotive marketing industry.

Industries: Automotive

Notable clients: Subaru

Key services:

  • Paid Search
  • Paid Social Media
  • Organic Social Media
  • Seo
  • Vehicle Ads
  • Streaming Video

Reason to work with Green Line Automotive: Customizable Advantage - Green Line Automotive offers fully customizable approaches to technology-driven marketing, giving dealerships a competitive edge and advantage over their competition.

14. Visarc

Visarc agency distinguishes itself through its extensive expertise and comprehensive understanding of the automotive industry understanding.

With a longstanding presence and a wealth of experience, they emerge as a valuable partner for dealers, brands, and manufacturers striving to achieve their marketing objectives.

Specializing in providing adept support to the automotive sector, Visarc possesses both the team and the experience to deliver tailored solutions.

Notably, Visarc excels in navigating digital platforms, showcasing a commitment to leveraging cutting-edge technology for their clients.

Their proficiency in data-driven strategies and effective marketing solidifies their position as an agency that consistently aids clients in achieving their goals, especially in the digital business landscape.

In a world increasingly reliant on digital platforms, Visarc's expertise extends beyond traditional methods.

Their approach aligns seamlessly with the evolving needs of the automotive industry, making them a trusted partner in the realm of digital marketing.

As a go-to choice for dealers, brands, and manufacturers, Visarc stands out for its ability to harmonize the principles of traditional and digital marketing.

This unique blend, combined with a dedicated team of marketing professionals and digital business experts, cements Visarc's status as a specialized and trusted agency in the field.

Industries: Automotive, Food & Beverages

Notable clients: FCA, Honda, Hyundai, Kia

Key services:

  • Digital Marketing
  • SEO
  • Social Media Ads
  • PPC / SEM
  • Affiliate Marketing
  • Email Marketing

Reason to work with Visarc: Automotive Industry Expertise - Visarc's wealth of expertise across the entire automotive industry ensures they understand your market and can effectively drive customers to showrooms and websites.

15. Dealer Buzz

Dealer Buzz stands out as a premier digital marketing agency with a specialized focus on the automotive sector.

Renowned for their dedication to enhancing online presence and crafting lucrative marketing campaigns, they've positioned themselves as industry leaders.

Boasting a team of in-house digital marketing experts, Dealer Buzz leverages years of collective experience to deliver unparalleled results.

Recognized as a go-to agency for businesses in the automotive industry, Dealer Buzz excels in the realm of social media services for car dealers.

Their strategic approach to managing clients' presence on digital platforms ensures optimal results.

With a keen eye on customer acquisition, Dealer Buzz collaborates seamlessly with leading automotive businesses and car supermarkets, establishing itself as a trusted partner in the competitive digital marketing space.

Dealer Buzz's commitment to a custom digital approach further sets them apart as an automotive marketing company of choice.

Their extensive experience and specialized strategies in social media marketing contribute to their success in delivering tailored solutions for businesses in the automotive sector.

In the dynamic world of digital marketing, Dealer Buzz Agency emerges as a reliable ally, combining expertise, customer acquisition focus, and a custom digital approach to elevate automotive brands to new heights.

Industries: Automotive

Notable clients: Carworld, Camcon Auto, Croyland, Auto Traded.co.za

Key services:

  • SEO
  • PPC
  • Linkedin Marketing
  • Social Media Marketing
  • Website Development

Reason to work with Dealer Buzz: Social Media Mastery - Dealer Buzz excels in Social Media Services for Car Dealers, creating engaging online experiences that drive valuable results for your dealership.

Key Factors in Choosing an Automotive Marketing Agency

When it comes to selecting the right automotive marketing agency, you want to make a decision that can significantly impact the success of your business.

There are several crucial factors to consider in this process, each playing a vital role in ensuring the effectiveness of your marketing efforts.

Firstly, focus on the agency's industry-specific expertise and experience.

It's essential to choose an agency that not only understands digital marketing services but also has a deep understanding of the automotive sector.

This knowledge enables them to create campaigns that resonate with your target customers and address the unique challenges of the automotive industry.

Secondly, assess the agency's track record and client testimonials.

This step is crucial for gauging their reliability and performance. Look for an agency that has a proven history of successful campaigns and satisfied clients in the automotive marketing space.

Positive client testimonials can provide valuable insights into the agency's capabilities and the results you can expect.

Transparency in communication is another key factor. An effective advertising campaign requires clear reporting and responsiveness from the agency.

Ensure that the agency you choose maintains open and honest communication throughout the collaboration, keeping you informed about the progress of your campaigns.

Consider the creative capabilities of the agency as well. In the digital marketing space, especially in the competitive automotive market, innovative and engaging content creation is essential.

Look for an agency with a team of creative designers and digital marketing experts who can develop campaigns that stand out and capture the attention of your potential customers.

Moreover, make sure that the agency aligns with your budget and goals. Customer acquisition is a primary goal, and the agency should provide cost-effective solutions that deliver measurable results.

A comprehensive suite of services, including custom websites, organic search optimization, and social network marketing, ensures that all aspects of your digital marketing strategy are covered.

Conclusion

The choice of an automotive marketing agency is crucial for the success of your brand. Consider inBeat Agency as a standout candidate in this competitive space.

Their exclusive partnership with the top 2% of content creators gives you access to influencers with remarkable engagement rates.

With a commitment to micro-influencer marketing and scalability, inBeat ensures that your campaigns are personalized and optimized for maximum impact.

Choose inBeat for innovation, expertise, and a dedicated partner in your journey to success in the automotive market.

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