INFLUENCER MARKETING

Top 15 CPG Marketing Agencies: Boost Your Brand's Success [May 2024]

David Morneau

By David Morneau
18 min READ | May 13 2024

Table of contents

Finding the right CPG marketing agency can drive brand awareness, increase sales, and connect with your target audience.

We've compiled a list of the top CPG marketing agencies that excel in delivering results to help you navigate through the vast array of options.

From micro-influencer marketing to comprehensive digital strategies and email marketing, these agencies offer a range of services tailored to meet your specific needs.

Join us as we explore the best agencies in the industry and discover how they can take your CPG brand to new heights.

TL;DR: The Best CPG Marketing Agencies

1. inBeat

  • Specializes in micro-influencer marketing, paid advertising and UGC campaigns.
  • Partners with top 2% content creators.
  • Offers versatile and personalized approach.

2. Canal Digital Studio

  • Boutique digital marketing agency.
  • Focuses on digital growth and results.
  • Effective solutions tailored to CPG.

3. Beyond The Agency

  • Specializes in launching and scaling CPG brands.
  • Offers DTC-focused services.
  • Full-service agency with web development expertise.

4. Amra & Elma

  • Provides data-driven media buying services.
  • Engages target audiences effectively.
  • Expertise spans various industries.

5. Cool Nerds Marketing

  • Expertise in visual content creation.
  • Focus on social media management.
  • Drives engagement through high-quality visuals.

1. inBeat

inBeat is a top CPG marketing agency specializing in micro-influencer marketing and paid media for online brands.

With versatile and scalable services, they offer personalized campaigns tailored to individual needs.

Their unique selling point lies in their partnership with the top 2% of content creators, giving their happy clients access to a comprehensive database of influencers with high engagement rates.

inBeat's expertise lies in helping brands leverage social media influencers to enhance their online presence and reach their target audience effectively.

Their dedicated agents ensure a personalized approach, making this full-service influencer marketing agency a compelling choice for brands seeking impactful influencer marketing solutions.

Industries: CPG and DTC brands, mobile applications, retail, eCommerce, healthcare, and agencies.

Notable clients: New Balance, Linktree, Hopper, NielsenIQ.

Key services:

  • CPG ads
  • CPG marketing
  • Paid advertising (from A to Z)
  • Micro-influencer marketing
  • Facebook, TikTok, and Instagram marketing
  • User-generated content creation
  • Reporting and analytics
  • White-label micro-influencer marketing services

Reason to work with inBeat: Partnering with inBeat gives you access to a comprehensive and free database of influencers with the highest engagement rates. This allows you to collaborate with top content creators who can effectively promote your CPG brand to their dedicated audiences.

With versatile and scalable services, inBeat offers personalized campaigns tailored to your specific needs. This ensures maximum impact and reach in your social media influencer marketing efforts.

2. TOP Agency

Top agency

TOP Agency is a prominent CPG marketing agency known for its comprehensive approach to brand success.

They prioritize storytelling to create engagement and traction in the consumer-packaged goods market.

With a focus on market channels and target audience identification, this digital advertising agency helps brands achieve awareness and trial, leading to better sales.

TOP Agency's expertise lies in developing strategies that resonate with consumers and drive brand success in the highly competitive CPG industry. You, too, can benefit from their experience and industry knowledge to elevate your marketing efforts.

Industries: B2B, CPG, education, finance, food and beverage, pets, tech.

Notable clients: Coca-Cola, Budweiser, Smucker's, JiF.

Key services:

  • CPG advertising
  • Corporate brand identity
  • CPG digital marketing
  • CPG media

Reason to work with TOP Agency: TOP Agency understands the power of storytelling in creating engagement and traction for CPG brands. You can expect a comprehensive approach that focuses on building awareness and enhancing digital experiences. With their expertise in storytelling, they can craft compelling narratives that resonate with your target audience. This helps you connect with your customer base on a deeper level and ultimately increase brand loyalty and sales.

3. Canal Digital Studio

Canal digital studio

Canal Digital Studio is a boutique social digital advertising agency for CPG that specializes in digital marketing services.

Their expertise lies in delivering more traffic, conversions, better rankings, and faster results to alleviate the anxiety of digital growth.

With a track record of success, Canal Digital Studio provides effective solutions tailored to the unique needs of CPG brands.

Their dedication to delivering measurable results makes Canal Digital Studio a reliable choice for brands looking to enhance their digital presence.

Industries: CPG, SaaS, eCommerce, and startup brands.

Notable clients: Indiegogo, Pave, Semihandmade, Ampion.

Key services:

  • Digital advertising
  • Digital marketing
  • Analytics & measurement
  • Digital strategy

Reason to work with Canal Digital Studio: Canal Digital Studio is a boutique experiential digital CPG marketing agency that excels in purely digital marketing services. This agency can enhance your online presence, drive more traffic, and help you achieve faster results.

4. Search Nurture

Search nurture

Search Nurture is a top CPG marketing agency known for its client-centered digital marketing services.

They focus on delivering quicker and better results to reach your business goals in this competitive market.

With a team dedicated to reviewing business objectives and building tailored campaigns, they ensure high-end marketing campaigns that drive success in this crowded market.

Their expertise in digital marketing enables them to optimize campaigns for maximum impact and provide valuable insights for business growth.

Search Nurture's commitment to client satisfaction and its track record of delivering effective digital marketing campaigns make them a trusted partner for CPG brands.

Industries: CPG, eCommerce, B2B, SaaS.

Notable clients: Gentem Health, SKL, Jergens, John Frieda.

Key services:

  • Search engine optimization
  • Paid media
  • Retail ads (Walmart, Amazon, Wayfair, Instacart)

Reason to work with Search Nurture: Search Nurture differentiates itself through its client-centered approach to digital marketing. They take the time to review your business goals and build campaigns that align with your bottom line and market share objectives. Their focus on delivering quicker and better results ensures that your investment in digital marketing yields tangible outcomes.

5. Beyond The Agency

Beyond the agency

Beyond The Agency is a DTC-focused CPG marketing agency specializing in launching and scaling CPG brands. This full-service marketing agency offers services that range from custom-built headless commerce stores to full-scale production crews.

With their expertise in the new future of DTC selling, they guide alcohol brands and help them with CPG marketing.

Beyond The Agency is committed to providing high-quality visuals and marketing solutions to help build brands, increase sales, and drive profits.

Their focus on DTC strategy and web development positions them as valuable partner for CPG brands aiming for growth and success in a competitive market.

Industries: CPG, DTC.

Notable clients: Don Papa, Moonshot Snacks, Intelligentsia Coffee, Diced.

Key services:

  • Paid media
  • DTC strategy
  • Full-scale production crew
  • Web development
  • Design

Reason to work with Beyond The Agency: If you're a DTC CPG brand looking to launch or scale your business, Beyond The Agency specializes in supporting brands like yours. The agency uses its expertise to provide valuable guidance and support throughout the process. Thus, they help you navigate the challenges of growing a CPG brand.

6. Amra & Elma

Amra and Elma

Amra & Elma is a leading product marketing agency that specializes in providing data-driven and expert media buying services.

They support brands in engaging with their target audiences, building a strong media presence, increasing sales and revenue, and staying competitive.

Amra & Elma's expertise spans various industries, making them versatile and valuable partners for CPG brands seeking effective marketing strategies.

Their data-driven action plans and wide range of services position them as a trusted choice for brands looking to elevate their marketing efforts.

Industries: CPG, food, pharma, tech, gaming, beauty, fashion, luxury, travel, retail.

Notable clients: Nestle, Hard Rock cafe, Uber Eats, Avon, L’Oreal.

Key services:

  • Product marketing
  • Product launches
  • Product packaging
  • Brand strategy development
  • Media buying campaigns
  • Social media advertising

Reason to work with Amra & Elma: Amra & Elma stands out thanks tor their data-driven and expert media buying services. Partnering with them allows you to tap into their expertise to engage with your target audience, build a strong media presence, and increase sales and revenue. Amra & Elma have a track record of success, so they can help your CPG brand master media buying and achieve your marketing goals.

7. Merz Branding

Merz branding

Merz Branding is a marketing agency that specializes in strategic and attention-getting designs for campaigns in various industries, including CPG.

Merz Branding takes pride in being true partners with their clients, going above and beyond by visiting customers, secret shopping competitors' products, and gaining first-hand insights.

Merz Branding is a trusted agency known for its strategic approach and ability to deliver compelling marketing campaigns.

Industries: education, food & beverage, CPG, healthcare, nonprofits.

Notable clients: Christ’s Home, Myonex, Asco.

Key services:

  • Campaign development
  • Corporate communications
  • Media planning and buying
  • Website design & development

Reason to work with Merz Branding: Merz Branding's distinctive feature lies in its ability to develop strategic and attention-getting designs for campaigns that build brand loyalty. They have decades of experience in food and beverage branding, making them well-equipped to engage a broad range of audiences. This consumer marketing agency delivers creative marketing plans that captivate consumers, differentiate your brand from competitors, and leave a lasting impression.

8. Impact Group

Impact group

Impact Group is an innovative CPG marketing agency with extensive experience in the SMA and CPG industry.

They have developed a strong reputation for effectively connecting ideal clients with retailers and driving extraordinary sales.

With a focus on aligning brands with current industry trends and optimizing distribution, they help clients achieve better results in the market.

Impact Group's wide array of remarkable brands and its expertise in trade and deduction management make them a valuable partner for CPG brands looking to enhance its sales and distribution strategies.

Their commitment to providing exceptional marketing services positions them as a reliable choice for brands seeking impactful and results-driven solutions on a daily basis.

Industries: CPG and DTC brands, mobile applications, retail, eCommerce, and agencies.

Notable clients: Fresh Gourmet, PoPcorners, B&G Foods.

Key services:

  • Client merchandising solutions (CMS)
  • Emerging brands
  • Distribution solutions
  • Trade & deduction management
  • Sales & headquarter presentations
  • Retail sales & operations
  • Marketing services

Reason to work with Impact Group: This digital agency offers distinctive expertise in retail-focused sales and distribution solutions. Their innovative technology and years of combined experience in the consumer package industry enable them to effectively connect with retailers and drive extraordinary sales. Partnering with Impact Group gives you access to their extensive network and resources, allowing you to navigate the retail market with confidence.

9. Cool Nerds Marketing

Cool Nerds marketing

Cool Nerds Marketing is a CPG creative marketing agency committed to providing high-quality visuals and marketing solutions for brands.

They specialize in helping clients build their brands, increase sales, and boost profits through their expertise in visual content creation and social media marketing.

Cool Nerds Marketing focuses on delivering the best quality visuals and marketing solutions to meet their clients' needs.

This agency is fully dedicated to providing exceptional creative services. That means they are a valuable partner for CPG brands seeking to enhance their visual presence and drive engagement.

Their commitment to delivering impactful and comprehensive marketing solutions sets them apart as a reliable choice for CPG brands.

Industries: CPG, food & beverages.

Notable clients: Herr's, Pace, Campbells, Goldfish.

Key services:

  • Visual content creation
  • Social media management
  • Omnichannel marketing

Reason to work with Cool Nerds Marketing: Cool Nerds Marketing stands out with its expertise in visual content creation and social media management. They specialize in bringing consumer brands to life through high-quality visuals that resonate with your target audience. Working with Cool Nerds Marketing guarantees you visually stunning content that captures attention, drives engagement, and enhances your brand's presence across social media platforms. Their omnichannel marketing approach ensures consistent and impactful messaging, helping you build brand recognition and increase sales.

10. C/C/G

CCG agency

C/C/G is a full-service digital marketing agency based in Los Angeles.

Their team specializes in creating performance marketing campaigns for startups and enterprise companies.

With a strategic focus and a creative-driven approach, they unlock innovative solutions that connect their clients to their customers.

C/C/G's agency size and philosophy allow them to deliver impactful marketing campaigns tailored to the unique needs of their clients.

Industries: CPG, food & beverages.

Notable clients: Jose Ole, Johnny Doodle, IBM, Ling Ling.

Key services:

  • CPG expansion​
  • Omnichannel management
  • Content creation
  • Branding & communication

Reason to work with C/C/G: C/C/G's distinctive feature lies in its ability to create performance digital marketing campaigns tailored for startups and enterprise companies.

Their strategic focus and creative-driven approach enable them to unlock innovative solutions that connect their clients to their potential customers.

Whether you're a startup looking to establish your brand or an enterprise company seeking to enhance your marketing efforts, C/C/G can deliver performance-driven campaigns that drive measurable results.

11. Vertical

Vertical agency

Vertical is a CPG marketing agency with a unique omnichannel brand strategy expertise. They bring a fresh perspective to brand success by leveraging their deep understanding of natural foods and healthy living.

With over 20 years of experience in sales and marketing across various grocery trade channels, they offer valuable insights and strategies to transform the food industry.

Their focus on omnichannel brand strategy ensures a cohesive approach to brand development and market presence.

Vertical's expertise in sales implementation and account management makes them a valuable partner for CPG brands seeking to optimize its brand strategy and drive growth.

Industries: CPG, Delivery services

Notable clients: Riot Energy, Waterloo, Quorn, Vegan Rob’s, Else

Key services:

  • Omni Channel Brand Strategy
  • Sales Implementation
  • Account Management

Reason to work with Vertical: Vertical brings a unique perspective to brand success with its expertise in omnichannel brand strategy.

Partnering with Vertical allows you to benefit from their deep understanding of natural foods and healthy living, which they leverage to support brand transformation and drive positive change within the food industry.

Their omnichannel approach ensures that your brand strategy is cohesive across different marketing channels, resulting in a more impactful and consistent brand presence.

12. Connectivity Media

Connectivity media

Connectivity Media is a shopper marketing accelerator that focuses on helping CPG brands achieve their marketing and advertising objectives.

They specialize in developing brands poised for rapid growth or acquisition.

Connectivity Media is dedicated to helping you reach your marketing goals.

Even better, the agency offers guidance and support to anticipate what it takes to achieve success.

Their specialization in shopper marketing and commitment to delivering results make them a valuable partner for CPG brands seeking to enhance their marketing efforts.

Industries: CPG, beauty, food & beverages.

Notable clients: Nestle Waters, Coke, Deep Eddy Vodka.

Key services:

  • Content marketing
  • Analytics & reports
  • Social media
  • Sales conversions
  • Activations

Reason to work with Connectivity Media: Connectivity Media sets itself apart with its unique shopper marketing accelerator approach.

They focus on growing CPG brands ready for massive growth or acquisition. Their 3-step Connectivity CPG Accelerator Program provides brands with valuable insights into achieving their marketing and advertising objectives.

When working with Connectivity Media, you can anticipate what it takes to reach your goals and receive expert guidance and support along the way.

13. Chapell

Chapell agency

Chapell is a leading CPG marketing agency that supports company growth through their expertise in digital marketing. They specialize in providing Facebook and TikTok advertisements, campaign management, and influencer marketing services.

With a focus on creativity and scaling, Chapell helps you acquire more consumers by delivering targeted messaging.

Their ability to navigate niche and emerging industries, such as NFT marketing and crypto, sets them apart.

Chapell's dedication to delivering innovative marketing solutions and its expertise in digital strategies make them a valuable partner for CPG brands seeking to expand its reach and drive growth.

Industries: eCommerce, mobile apps, CPG, gaming, health & wellness, SaaS.

Notable clients: WaterBoy, Mindy Lam, Ranger Station.

Key services:

  • Influencer marketing
  • Paid social
  • Analytics & reporting

Reason to work with Chapell: Chapell stands out with their expertise in niche and emerging industries, including NFT marketing, crypto, and capital raising.

If your CPG brand operates within these unique sectors, partnering with Chapell can provide you with valuable insights and strategies tailored to your industry-specific needs. With their specialization in influencer marketing and paid social, they can help your brand stand out and acquire more consumers.

Working with Chapell allows you to leverage their knowledge of these emerging industries to gain a competitive edge and drive brand growth.

14. SPM Communications

SPM communications

SPM Communications is a PR agency specializing in the food and beverage category.

Their expertise in CPG marketing has earned them a ranking among the top PR agencies in this industry.

Their digital marketing experts bring distinct strategy, collaboration, and an all-hands-on-deck mentality to their clients' PR and marketing needs.

SPM Communications' commitment to monitoring trends and providing proactive support positions them as a valuable partner for CPG brands seeking comprehensive PR and marketing services.

Industries: CPG, fitness, beauty.

Notable clients: Kirkland, Velvet Taco, RW Garcia, Nothing Bundt Cakes.

Key services:

  • Brand building
  • Measurement & analysis
  • Creative content strategy and creation
  • Influencer campaigns
  • Social advertising development and execution

Reason to work with SPM Communications: SPM Communications is renowned for its PR expertise in the food and beverage category.

With their deep understanding of the consumer packaged goods market, they have gained recognition as one of the top PR agencies in this sector.

Partnering with SPM Communications allows you to tap into their relevant experience working with CPG brands and benefit from their strategic approach to brand building.

15. G+T Creative

G+T creative

G+T Creative is a specialized food marketing agency that combines strategic marketing sensibility with creative execution.

Their digital marketing team has a deep understanding of the needs of target audiences along the food value chain, from grocery retailers to foodservice operators.

G+T Creative excels in shaping go-to-market strategies and creating supporting creative assets, sales materials, and digital marketing strategies.

G+T Creative's focus on defining target audiences, value propositions, and brand stories positions them as valuable partners for CPG brands seeking effective marketing strategies in the food industry.

Industries: B2B, retail, food & beverages, D2C.

Notable clients: Grocery Shop, Hospitality Innovations, Marcellus Foods.

Key services:

  • Branding
  • Content marketing services
  • Digital marketing solutions
  • Go-to-market strategy
  • Social media strategy
  • Digital marketing
  • Shopper marketing & POS

Reason to work with G+T Creative: This digital marketing company specializes in food marketing and shaping go-to-market strategies for startups and emerging brands in the food & beverage and food tech industries. They understand how to market food products and craft effective marketing solutions that drive success.

What is The Difference Between CPG Marketing Agencies and Digital Marketing Agencies?

Both CPG and digital marketing companies play crucial roles in promoting brands and driving business growth, but they are not the same.

CPG marketing agencies:

  • Specialize in serving the unique needs of consumer-packaged goods companies, focusing on strategies and tactics specific to the CPG industry.
  • Understand the nuances of product positioning, retail distribution, packaging, and consumer behavior within the CPG market.

On the other hand, digital marketing agencies have a broader scope, encompassing various industries and sectors.

Digital marketing experts offer a wide range of digital marketing services, such as:

  • SEO
  • PPC advertising
  • Social media marketing
  • Content creation
  • Website development

Remember: While digital marketing agencies can work with CPG brands, CPG marketing agencies bring industry-specific expertise and insights that are tailored to the challenges and opportunities unique to the consumer-packaged goods sector.

8 Benefits of CPG Marketing Agencies

  • Specialized industry knowledge. CPG marketing agencies have the expertise and in-depth knowledge of the consumer-packaged goods industry, including market trends, and consumer behavior. This allows their digital marketing teams to develop tailored strategies that resonate with the target audience.
  • Targeted channel optimization. These agencies understand how to optimize marketing efforts for specific marketing channels relevant to the CPG industry, such as package designs, e-commerce platforms, event marketing, and social media. They know which marketing channels will yield the best results and can maximize brand visibility and engagement.
  • Established industry relationships. CPG marketing agencies often have established relationships with key industry stakeholders, including retailers, influencers, and distributors. This enables them to leverage these connections for partnerships and collaborations, providing valuable opportunities for your brand exposure and growth.
  • Proven best practices. With experience working with various CPG brands, these agencies know which strategies and tactics have been successful in the past. They can leverage these best practices and apply proven methodologies to help their clients achieve their marketing objectives.
  • Consumer-centric approach. CPG marketing agencies understand consumer behavior and preferences within the industry. They can craft messaging and campaigns that resonate with the target audience, driving brand awareness, engagement, and, ultimately, sales.
  • Comprehensive services. These agencies offer a wide range of services tailored to the specific needs of CPG brands. From market research and brand positioning to digital advertising, event marketing, social media management, and experiential marketing, they provide comprehensive digital marketing solutions to meet various marketing objectives.
  • Measurable results. CPG marketing agencies focus on driving tangible results for their clients. They use data-driven approaches and analytics to track and measure the success of marketing campaigns. This allows you to make informed decisions and optimize your strategies for better performance.
  • Cost and time efficiency. Outsourcing marketing efforts to CPG marketing agencies means you can save time and resources. These agencies have the expertise and infrastructure in place to execute campaigns efficiently, allowing you to focus on your core business operations.

Which CPG Marketing Agency Will You Choose?

These top CPG marketing agencies bring a wealth of experience and expertise to help your brand succeed.

Whether you're looking for micro-influencer marketing, comprehensive digital strategies, or innovative go-to-market approaches, these agencies have you covered.

Explore their notable clients, key services, and industries served to find the perfect match for your CPG brand's marketing needs.

Partnering with one of these agencies will elevate your brand's visibility, drive meaningful engagement, and increase your sales.

Take the next step and unlock the full potential of your CPG brand with one of these top-tier marketing agencies.

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