INFLUENCER MARKETING

Pocket Guide to Amazon Influencer Marketing Program

Daniel Cruz

By Daniel Cruz
6 min READ | Jan 23 2022

Are you looking for an opportunity to monetize your social media posts without running a blog platform? The Amazon Influencer Marketing Program might just be the solution for you!

This program gives influencers the ability to promote Amazon products and earn a commission from them. But how does it work, and is it the right choice for you? Let’s find out.

How Does The Amazon Influencer Program Work?

The Influencer Program provides social media influencers with the tools to make money from the content they create. How? By giving you the freedom to choose from a wide array of the best Amazon services and products to promote.

The Influencer Program in three simple steps: build your Influencer storefront, create content and earn money.
The Influencer Program in three simple steps.

What makes it so interesting is that as an affiliate, you’ll be given an Amazon storefront that you can customize. This way, you can recommend it to your followers on any social media accounts using your influencer storefront’s unique product link or an affiliate link.

This customizable page allows you to share shoppable photos, videos, live streams, and other forms of content promoting the products and services you’ve chosen. Not only that, but you’ll also have the opportunity to be featured across the Amazon website.

Here’s a run-down of how it works:

  • Build your storefront - Amazon assigns a custom storefront to you with a personalized URL. It’s highly customizable, perfect if you want to modify it to suit your branding even more.
  • Create content - Provide product recommendations to your audience by posting photos, videos, or another type of content with featured products.
  • Cash-out - Amazon takes care of all conversion fees associated with your earnings. Their rates are pretty competitive, so you should be able to make some serious money fast enough.

How Is This Different From Amazon Associates?

Amazon Associates is an affiliate program that's tailored more for bloggers and brands with their own websites or niche blogs. As an influencer, you don’t need to write blog posts promoting your favorite products.

The key difference is that you can take to social media platforms like Twitter, Facebook, Instagram, or even TikTok to promote whichever type of product you want. It’s a better choice for online personalities who wish to make a passive income while maximizing their social media presence.

Furthermore, the Influencer Program also comes with an Amazon storefront that allows your followers to see everything you promote on just one page - you won’t even have to pay for web hosting or create a landing page for your promotions.

That said, the income rates are quite standard. It’s just the way you’re earning the commissions that differ.

The Amazon Influencer store commission rates table.
The Amazon Influencer store commission rates table.

How To Become An Amazon Influencer

Becoming an Amazon Influencer is easy. All you need is a prominent social media channel, loyal followers, and enthusiasm to make product-related posts. We suggest finding a niche on Amazon that works with your brand since it makes it easier to promote relevant products to your audience.

Beyond that, you also need to have either a Facebook, Instagram, or YouTube account. Sadly, Amazon does take your followers into account. While they haven’t disclosed an official number, it’s safe to assume you may not be approved if your account has less than a thousand active followers. You can check out our article on how to get more followers on TikTok.

That said, here’s how you can become an Amazon Influencer.

Step One: Create An Amazon Account

A screenshot of the "create an account" step for Amazon influencer content.
Creating an Amazon Influencer Profile is quick and easy.

The first thing you need to do is create an account on Amazon if you don’t already have one. The process is simple and should take only a few minutes. Make sure you have your email ready, as you may need to verify your account later.

Once you have an account ready, you can Sign Up for the Amazon Influencer Program.

Step Two: Choose Your Most Prominent Social Media Account

Remember that Amazon primarily looks at YouTube, Facebook, and Instagram content creators. You can choose any of these platforms to sign up with - but we recommend going with the one that has the most followers.

This way, you have a better chance of getting approved. Don’t worry - once you’re a part of the program, you can promote products using any channel.

Step Three: Fill In The Forms

The next step involves filling out the Amazon Influencer Program forms. It’s just a series of questions and input boxes asking for basic information, from your follower count to links to your social media profiles to how you want to get paid.


It takes less than five minutes to accomplish, so you shouldn’t have much difficulty filling it out. You need to understand, though, that every line needs to be filled if you want your application to proceed smoothly.

Step Four: Store Customization

Now that you’re a part of the Amazon Influencer Program, it’s time to get creative! Customize your storefront with products you want to promote and make it fit your image better.

You’ll also be given a personal link to your storefront, which you can share with your followers so they can keep up with your favorite Amazon products.

How To Connect With Brands That Sell On Amazon

There is no one-size-fits-all approach to approaching any brand for an influencer deal. However, we’ve devised a method that works for most brands, irrespective of your niche.

Keep in mind that you’ll want to keep your outreach strategy on-brand and straightforward. You should incorporate as much of your personality into your efforts as possible.

  1. Optimize your bio - this not only helps you become more visible to your target audience on social media, but it also helps brands find you. A good rule of thumb is to incorporate relevant keywords naturally into your social media bio.
  2. Keep it short and sweet - brands don’t have the time to read through lengthy emails. Finding the right balance between polite and straightforward involves asking yourself: “would I work with me if I received this email?”
  3. Be professional and add a personal touch - standard email templates won’t work. Make sure you reach out to brands with as much personality and uniqueness as you can offer. This way, they know if you’re a good fit for their brand or not.

Overall, it’s just a matter of finding brands that sell on Amazon and telling them what you want. Make sure you focus on the value you can give and how it can benefit them in the long run rather than why you want to promote their products.


Conclusion - Amazon Influencer Program

The Amazon Influencer Program is an excellent choice for any upcoming online personality. All you need is a loyal following and the desire to make money from the influencer content you post online.

Unlike the affiliate marketing program, you won’t have to spend hours writing a blog post or researching SEO practices to help your posts rank on Google. Instead, you can focus on creating high-quality content that drives traffic and sales to Amazon.

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