SOCIAL MEDIA

Top 15 Paid Media Agencies in Toronto for 2026 and Beyond

In Canada, digital marketing generated about $18.2 billion in revenue in 2025, with 46.4% coming from search advertising and 31% from social media channels. That’s a clear sign that performance media is where brands are allocating serious budget and attention.

And finding the perfect paid media partner in a city as competitive as Toronto can be the difference between solid performance and game-changing growth.

To help you cut through the noise and make a confident decision, we’ve pulled together a curated list of the agencies that stand out for performance and real results.

Here’s what you’ll find in this guide:

• Leading paid media agencies in Toronto
• Insights into the industries they operate in and their core capabilities
• A look at what services they offer, from PPC and paid social to influencer-led campaigns
• Examples of notable clients that trust these agencies with their budgets

Consider this your go-to resource for finding the best partner for your business.

Updated Ranking Methodology for 2026

For this 2026 update, we focused on how agencies plan, launch, and optimize paid media campaigns in fast-moving environments. From our experience, execution quality, testing speed, and performance visibility matter far more than broad service claims.

Because Toronto brands often operate across diverse audiences, we placed added importance on agencies that understand multilingual and multicultural marketing. Agencies with a strong grasp of local market and regional audience segmentation scored higher.

Programmatic spending in Canada is expected to reach about $16.7 billion by 2026, reflecting the widespread adoption of automated media buying across platforms and formats. Because of that, we favored agencies that show real skill in planning and managing programmatic buys, including real‑time bidding and automated display strategies.

Toronto also has a high concentration of e-commerce brands, SaaS companies, and service businesses that depend on measurable lead generation. These businesses care about cost per acquisition, customer lifetime value, and which campaigns actually drive revenue.

Agencies that have proven experience optimizing for conversions (not just clicks), tracking sales back to specific ads, and reporting on revenue impact scored higher in our evaluation.

TL:DR: Top Paid Media Agencies in Toronto

• inBeat: inBeat is the leading growth agency in Toronto, specializing in paid media, UGC, and micro-influencer marketing. We create tailored, data-backed services that grow with your brand and enhance your online presence. Our social-first strategy connects brands with the top 2% of content creators and has consistently delivered incredible results like 1700+ registrations for Booksy in 3 months.
• Web Tonic: Web Tonic excels in affordable paid media campaigns with a focus on Google Ads and social media advertising. They utilize advanced tools such as Google Analytics, call tracking, and A/B testing to optimize ad performance.
• Tug Agency: Uses advanced data and technology for effective digital advertising across multiple channels, including PPC, programmatic display, and addressable TV. Known for blending technology with strategic media buying.
• Edkent Media: Focuses on PPC management and conversion optimization to transform clicks into customers. They provide detailed campaign management tailored to industry needs, optimizing for high-quality leads and conversions.
• Token Creative Services: Offers PPC advertising with a strong emphasis on customized strategies and conversion rate optimization for socially responsible brands. They excel in targeted keyword research and detailed performance analytics to enhance campaign effectiveness.

Benefits of Hiring a Paid Media Agency in Toronto

Working with a paid media agency in Toronto gives brands more than extra hands on execution. It gives you access to infrastructure, insight, and speed that are difficult to build internally.

You stay ahead of policy changes and regional compliance

Canadian paid media operates under PIPEDA, Quebec's language laws, and provincial data protection standards that shift regularly.

Agencies track these changes daily because one misstep can tank campaigns across different client accounts. For brands advertising nationally, keeping up internally is time-consuming and easy to get wrong.

In 2024, more than 1.3 billion ads were rejected or removed on Meta’s platforms for violating content standards or ad policies. Such enforcement happens automatically, which means even small missteps can lead to ads being blocked or delayed.

In our experience, these kinds of platform reviews also affect account health and delivery systems. Automated policy flags and ad rejections can reduce reach and throttle your performance.

Toronto agencies operating across Ontario and Quebec already have compliance playbooks for campaigns on these platforms, proper consent flows, and category-specific restrictions. That experience means safer ads and formats that pass platform review without delays.

You Get Higher ROI Through Strategic Expertise

Industry reports show that companies that outsource marketing functions report around 43% higher ROI compared with teams that manage everything in-house.

That happens because agencies bring cross-functional skills in media buying, analytics, creative testing, and campaign optimization from the first call. They are operating inside live accounts every day, across multiple industries and budgets, which gives them a clearer view of what performs at that moment, and what quietly drains your spend.

Clients also benefit from deeper expertise without the extensive time it takes to hire and train internal staff. When platform algorithms shift or creative performance drops, agencies already have tested solutions ready to deploy instead of searching for fixes from scratch.

You Tap Into Local Relationships and Platform Access

Established agencies bring relationships that would ordinarily take you years to build. This includes production partners, platform reps, and media vendors in your industry who already know how campaigns perform in the Toronto market.

Because these relationships are trusted, agencies can move campaigns faster through the steps that usually slow execution, like creative approvals, media coordination, and testing.You also gain access to preferred rates, vetted talent, and niche media opportunities that are difficult to secure independently.

For instance, at inBeat, we are part of the Fieldtrip ecosystem, which allows us to quickly collaborate with other agencies and extend services beyond paid media. This gives our clients faster access to creative and specialist teams. Here’s a peek at our collaborators:

You Gain Clear Performance Measurement and Accountability

Agencies invest in advanced analytics tools and systematic performance tracking. This means you don’t just see “impressions and clicks,” you get insight into what’s truly driving conversions, customer value, and growth.

Compared to internal teams, agencies offer 47% more comprehensive performance dashboards, which translates to clearer decisions and better-informed budget allocation.

From our experience, this level of measurement helps executives understand exactly where marketing dollars are working and where they aren’t.

Instead of piecing together fragmented reports or guessing at attribution, you get near real‑time clarity on key metrics like return on ad spend (ROAS), cost per acquisition (CPA), and conversion rates.

That kind of accountability lets leadership confidently answer questions about efficiency and impact, and it strengthens the conversation between marketing and the rest of the business.

A Deep Dive into Each Top Paid Media Agency in Toronto

1. inBeat

inBeat is a leading paid media agency in Toronto for brands tired of underperforming ads and rising customer acquisition costs.

What sets us apart as the best paid media agency in Toronto is our ability to offer scalable and versatile social-first, paid advertising. Of course, you’ll get paired with a dedicated team that personalizes your campaign for maximum impact.

You'll gain access to the top 2% of content creators, ensuring your brand connects with influencers who have the highest engagement rates. This vast, high-quality network allows you to amplify your brand's voice and reach on platforms where it matters most.

With inBeat's expertise in UGC creation, you can leverage user-generated content that resonates with your audience, enhancing your brand's authenticity and trustworthiness.

We also provide comprehensive PPC management across platforms. Our team of PPC specialists runs targeted campaigns, performs intelligent A/B testing, and dynamically adjusts budgets to maximize performance. The result is more qualified leads at a lower cost per acquisition, helping our clients grow revenue efficiently.

For example, we worked with Mogu Mogu, a juice drink with a unique "drink and chew" experience, to introduce it to North American youth markets. The brand had low visibility, no social footprint, and was ranked #28 in its category.

We activated a large network of TikTok micro-creators, encouraged story-driven content, and distributed product to campuses across North America.

That’s how the #MoguMogu hashtag has over 445M views. The drink became the 3rd best-selling beverage on TikTok behind Prime and Lucozade, and Mogu Mogu moved from #28 to #3 in its category.

Industries: Mobile Applications, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food, B2B

Notable clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney, Hurom

Key services:

• Digital Marketing
• Social Media Advertising
• UGC Creation
• TikTok and Instagram Marketing & Advertising
• Micro-Influencer and Nano-Influencer Marketing
• Paid Advertising

Reason to work with inBeat: inBeat stands out in Toronto as a premier, social-first paid media agency. We create scalable, personalized campaigns and exclusive access to a curated network of top-tier micro-influencers with the highest engagement rates. That way, your brand's message resonates effectively with your target audience.

2. Web Tonic

Founded in Montreal in 2018, Web Tonic is a powerhouse for brands looking to get more from their paid media campaigns. We like that even on a small budget, you can run highly targeted ads and see real results.

They combine Google Ads and social media advertising with smart analytics to keep campaigns performing at their best. Tools like Google Analytics and Search Console let them track performance closely and make improvements as they go.

Testing is built into everything Web Tonic does. By constantly trying out different ad variations, they quickly figure out what works and what doesn’t, ensuring every dollar is spent effectively.

They keep campaigns fresh with monthly optimization. Ads and strategies are adjusted as audience behavior and market trends shift, so you’re always a step ahead of competitors.

We also like that Web Tonic provides fully bilingual and multilingual campaigns, handling both French and English with native-level quality. This makes it easy to reach audiences across Ontario, Quebec, and beyond without losing any nuance in your messaging.

Industries: Retail, eCommerce, Technology, Fitness, Travel

Notable clients: SFH Conseil, Vitra Plus, 123Entretien, La Fée Marraine

Key services:

• Google Ads
• Paid Ads
• Social media ads
• Call tracking
• Call recording
• Google Analytics integration
• Google Search Console integration
• A/B testing
• Live position monitoring

Reason to work with Web Tonic: Known for their affordable and strategic digital marketing solutions, Web Tonic ensures that their clients sustain growth in competitive markets.

3. Tug Agency

Tug Agency is a paid media agency focused on helping brands grow through smarter, data-driven campaigns. We like that they’ve built their own suite of martech tools to help deliver measurable results across multiple channels.

Tug has offices in Toronto, London, Berlin, New York, and Sydney, so even campaigns targeting local audiences benefit from global insights and best practices. This makes them well-suited for brands looking to scale beyond the Canadian market.

Their paid media services include PPC, paid social, programmatic display, addressable TV, and retail media. For retail and ecommerce brands, their use of retailer data and audience segmentation helps drive actual sales and better return on ad spend.

With live campaign monitoring and optimization in place, they improve performance while keeping budgets efficient.

In fact, algorithmic ad targeting driven by data has been shown to improve paid social conversions by about 28%, highlighting how data‑driven strategies can boost campaign effectiveness.

Industries: Retail, Financial Services, Technology, Health and Wellness

Notable clients: eBay, WWF, Dairy Queen, Expedia, Zipcar

Key services:

• Paid Search (PPC)
• Paid Social Media Advertising
• Programmatic Display
• Retail Media
• Online Video
• Out of Home Advertising
• Addressable TV

Reason to work with Tug: Opt for Tug to leverage their expertise in advanced data analytics and media strategies to exceed your digital marketing goals. For Toronto brands looking to scale with precision, Tug brings both the insights and the tools to get it done.

4. EdKent Media

Edkent Media excels in PPC management, focusing on maximizing ROI through strategic campaign development and precise targeting.

What sets Edkent Media apart is their emphasis on conversion optimization, ensuring that every dollar spent is an investment towards tangible business growth. The agency boasts of generating $3 for every $1 spent on digital ads.

Their expertise in retargeting will help you re-engage with visitors who didn't convert initially, maximizing the chances of conversion.

And with their solid lead generation strategies, you can experience a substantial increase in potential customers contacting you directly.

We like how they integrate multiple channels, too.

By coordinating PPC with organic search, social media, and content campaigns, they help brands maintain consistent messaging and capitalize on cross-channel insights. This approach improves efficiency and performance across the board.

Edkent Media also excels in creating tailored campaigns for diverse industries, ensuring that your ads are seen and resonate with the right audience.

Industries: Finance, eCommerce, Education, SaaS, Government Agencies

Notable clients: n/a

Key services:

• PPC Management
• Conversion Optimization
• Retargeting Campaigns
• Social Media Advertising
• Landing Page Design

Reason to work with Edkent Media: Choose Edkent Media for their dedicated focus on converting clicks into customers and their ability to craft customized strategies that align perfectly with your marketing goals.

5. Token Creative Services

Token Creative Services specializes in PPC advertising, focusing on delivering quality leads, higher conversions, and increased sales.

What sets them apart is their dedicated approach to each campaign, ensuring high-quality lead generation and a significant boost in sales through their expertise in digital advertising.

With Token, you benefit from their targeted keyword research, improving your ads to attract more qualified leads.

Their expertise in conversion rate optimization ensures that your campaigns are fine-tuned to convert visitors into customers effectively.

They also do more than ads.

Their team builds landing pages designed for conversion, ties PPC into CRM and marketing automation systems, and uses A/B split testing to find the tactics that work best for your business. This is how they help clients improve performance while keeping budgets tight.

Token’s reporting and analysis are another strength.

You get clear campaign updates and insights in a way that makes it easy to understand what’s happening and why decisions are being made. This level of transparency is something brands look for when choosing their paid media partner.

Industries: Retail, eCommerce, Education, Healthcare, Professional Services

Notable clients: Kitchener Housing, Windtek, Klenzal

Key services:

• PPC Advertising
• Keyword Research
• Conversion Rate Optimization
• Performance Analytics
• Campaign Strategy and Management

Reason to work with Token Creative Services: Opt for Token Creative Services for their personalized approach to PPC campaigns, so your specific marketing goals are met with precision and your campaigns yield high ROI.

6. New Design Group Inc.

New Design Group Inc. can create good paid media strategies to boost visibility and ROI for businesses.

Their paid media work is closely tied to conversion optimization. Ads, landing pages, and messaging are developed together, then refined through structured testing.

Instead of constant experimentation for its own sake, testing is used to answer clear questions about what drives inquiries, demo requests, or qualified sales conversations.

You can benefit from their targeted keyword research and ad creation processes, too. This enhances both traffic and conversions.

New Design Group also takes an omnichannel approach.

Campaigns are coordinated across search and paid ads so messaging stays consistent as prospects move between platforms. This is useful for longer buying cycles, where repetition and clarity matter more than novelty.

In fact, the average PPC landing page converts at about 6.6% across industries. Rapid page and ad optimization (like what New Design Group focuses on) can improve that significantly, especially when paired with strategic testing and messaging alignment.

Industries: Financial Services, Manufacturing, Non-Profits, B2B, Retail, Home Decor

Notable clients: Neceso, Berg Chilling Systems Inc., The GreenEco, Evynns

Key services:

• PPC and Paid Ads
• Keyword Research
• Conversion Rate Optimization
• Ad Creative Development
• A/B Split Testing
• Omni Channel Optimization

Reason to work with New Design Group: Their expertise and strategic integration of paid media services make them ideal for businesses looking to expand their digital presence effectively, backed by a track record of measurable client successes.

7. Propel

Propel Digital Marketing creates highly effective PPC campaigns tailored for local businesses, ensuring every dollar spent is maximized for return.

Their unique value lies in their status as a Google Premier PPC Partner, which certifies their expertise and successful management of substantial ad budgets and campaigns.

You can leverage their refined keyword strategy built on historical data from dozens of campaigns in the same industry.

That means your budgets will be focused on search terms that have already driven conversions elsewhere. This shortens ramp-up time and reduces wasted spend early on.

Apart from their targeted PPC ads on Google, they create good ads on social media platforms like Facebook and Instagram, too. These are all designed to quickly ramp up your visibility and customer engagement.

Besides, their comprehensive click-fraud protection secures your investment, making every click count towards genuine potential customers.

Industries: Local Businesses, Retail, Healthcare

Notable clients: FNB Merchants, Move On

Key services:

• Google Ads Management
• Facebook and Instagram Ads
• Retargeting Ads
• PPC Click-Fraud Protection
• Conversion Optimization

Reason to work with Propel Digital Marketing: Choosing Propel means partnering with a proven leader in PPC that offers a secure, immediate boost in your digital marketing efforts, backed by data-driven strategies and comprehensive protection against ad waste.

8. Continuum Digital

Continuum Digital is a prominent digital marketing agency based in Toronto, known for its online marketing solutions.

We appreciate their approach to digital marketing, which encompasses everything from SEO to social media and PPC. This ensures all aspects of a client’s online presence are optimized.

Side note: This is also fairly similar to our own ecosystem at Fieldtrip, only less modular and scalable.

But back to Continuum Digital.

You'll benefit from their expert SEO services, improving your website’s visibility and driving more organic traffic to boost your online presence.

Their social media management skills can also increase your brand's engagement and reach across various platforms. This makes your business more accessible and relatable to your target audience. That’s definitely an advantage when almost 90% of marketers say social media marketing increases business exposure and 75% say it increases traffic.

And with Continuum Digital's PPC strategies, you can expect tailored ads that are cost-effective and highly targeted. This will capture the right audience and increase your conversion rates.

Lastly, their content marketing expertise ensures your brand’s message is compelling and resonates well with your audience, fostering trust and authority in your market.

Industries: Technology, Retail, Healthcare, Education, Real Estate, Construction, Professional Services,

Notable clients: TechXavvy, The Art of Barbecue, BrickTree, Paramount Chemicals

Key services:

• Search Engine Optimization (SEO)
• Social Media Management
• Google Ads Management
• Content Marketing
• PPC Advertising

Reason to work with Continuum Digital: Engaging with Continuum Digital allows you to leverage their integrated marketing strategies that are not only tailored but also focused on delivering measurable results, ensuring that every marketing dollar you spend contributes directly to your business objectives.

9. Konstruct Digital

Konstruct Digital is a Toronto-based PPC management agency that can maximize your advertising budgets to enhance return on ad spend and increase sales.

Their standout feature is their in-depth expertise in B2B digital marketing, specifically tailored to generate significant lead growth and sales for B2B companies.

By partnering with Konstruct, you'll benefit from their ability to create data-driven, precisely targeted PPC campaigns that convert visitors into leads. And this ultimately boosts your sales pipeline.

We also appreciate their focused approach on Google and LinkedIn Ads. This ensures that your campaigns reach the most relevant audience, increasing your campaign's effectiveness and ROI.

Side note: For our client Miro, we also used Instagram whitelisting. We found that B2B decision makers tend to be more receptive on so-called “informal” social media, rather than just LinkedIn. Of course, you still need authoritative creators in your B2B niche, like so:

But back to Konstruct.

We also like its strategic use of display advertising, that can captivate your target market more effectively. This leads to a stronger brand presence and higher engagement levels.

Industries: B2B, Industrial, Franchise, eCommerce, SaaS, Enterprise

Notable clients: Chamco, OpsGuru, Cloud Migration Services, InterClean, Canadian Food Safety Group

Key services:

• Google Ads
• LinkedIn Ads
• SEM
• Programmatic Advertising
• Enterprise PPC Management
• SEO & GEO

Reason to work with Konstruct Digital: Choosing Konstruct Digital means opting for a partner that understands the technical nuances of PPC and aligns cutting-edge strategies with your business goals. Their dedication to data-driven optimizations ensures your advertising investments yield the highest returns.

10. Digital Shift

Digital Shift is a comprehensive PPC management company in Toronto, specializing in Google Ads campaigns.

Their unique selling proposition lies in their full-service approach, covering every aspect of PPC from keyword selection to landing page optimization.

In fact, you'll appreciate how Digital Shift's expertise in keyword research ensures that your ads target the most effective keywords. This reduces wasted ad spend and increases campaign relevancy.

Their commitment to ongoing campaign management is another plus. This means your PPC efforts are continually optimized for performance, adapting to market changes and improving ROI.

Plus, you get the benefit of their landing page optimization, which is designed to increase your conversion rates significantly.

Digital Shift also offers dynamic ad creation, adjusting your ad content to match changing market trends and customer interests. From our experience, this is a good strategy to keep your campaigns fresh and engaging.

Industries: Home Services, Professionals, Healthcare, Real Estate, Technology

Notable clients: Geremy H., Ajax, Clarington, Brock, Oshawa

Key services:

• Google Ads Management
• Landing Page Optimization
• Keyword Research
• Dynamic Key Phrase Insertion
• PPC Conversion Tracking

Reason to work with Digital Shift: Digital Shift offers an end-to-end PPC management service that integrates seamlessly with your overall marketing strategy, which does wonders for your online presence.

11. Mrkt360

Mrkt360 is a good PPC management agency in Toronto that delivers highly effective Google Adwords campaigns.

Their status as a Google Certified Partner is a solid indicator of their advanced insights and capabilities in managing and optimizing PPC campaigns. You will also benefit from their access to Google's beta features and enhanced campaign tools, which can significantly improve your ads' performance.

One thing that further stands out for us is their dedicated service for businesses recovering from Google penalties or sudden account disruptions. While they don’t guarantee results, they have a 95% success rate and have been able to lift over 500 websites.

We also like how broad their paid media stack is.

Beyond Google Ads, Mrkt360 supports enterprise and multi-channel advertising through SA360, Verizon Ads, Snapchat Ads, and other platforms.

Industries: Automotive, Healthcare, Education, Retail, Technology

Notable clients: AutoHeaven, MedClinic, StudySphere, RetailRoundup, TechFront

Key services:

• PPC Management
• Google Adwords
• Conversion Optimization
• Competitive Analysis
• Custom Reporting

Reason to work with Mrkt360: Mrkt360 is ideal if you need reliable Google Ads management backed by strong analytics and hands-on support. Their experience with account recovery and multi-platform paid media makes them a solid choice for businesses looking to scale without unnecessary risk.

12. Mediaforce

Mediaforce is a seasoned digital marketing agency based in Toronto, specializing in pay-per-click (PPC) advertising since 1996.

They stand out through their data-driven approach, so every campaign is optimized for maximum return on investment.

As such, you can expect a boost in your online visibility. Their strategic ad placements are designed to drive significant traffic directly to your website.

That’s what we like about Mediaforce most: their data-first mindset paired with real operational experience.

They have been managing paid campaigns long enough to know what breaks accounts and what keeps them healthy over time. Their PPC work is built around clear targeting, sensible bid strategies, and ads that are meant to drive action.

In fact, businesses running well‑optimized PPC campaigns can earn at least $2 in revenue for every $1 spent, highlighting the potential impact of targeted paid strategies on the bottom line.

Their team puts a lot of attention into where traffic lands, too.

Landing pages are optimized alongside ads, so campaigns are designed to convert from the start. This is especially useful for service businesses that rely on calls, form fills, or bookings.

Industries: Small Business, Medical, Construction & Trades, eCommerce, Service Industry, Automotive, Retail, Legal, Technology, Manufacturing

Notable clients: Steetz, The Sofa Bed Store, Supreme Detailing X, FarmTRX

Key services:

• PPC Advertising
• SEO
• Social Media Marketing
• Content Marketing
• Landing Page Optimization

Reason to work with Mediaforce: Mediaforce combines over two decades of digital marketing expertise with personalized service to help businesses achieve their marketing goals effectively.

13. Status Bureau

The Status Bureau is a long‑standing digital marketing and PPC agency that’s been active since 2006. They specialize in tailored Google Ads management to improve client visibility and engagement across the Greater Toronto Area.

They are a Google Partner, and their PPC services include both search and social ads alongside retargeting strategies that aim to bring high‑intent visitors back into the funnel.

Their continuous A/B testing allows you to maximize conversion rates, giving your campaigns a competitive edge by fine-tuning ad performance in real-time.

With The Status Bureau, you also gain access to ongoing keyword research. That way, your PPC campaigns remain relevant and effective as market dynamics evolve.

Another strength is their focus on local optimization for Greater Toronto Area campaigns.

They build geographic targeting into how ads are set up and frequently adjust messaging to match proximity and search behavior in nearby communities, which can improve relevance and engagement.

Industries: eCommerce, Healthcare, Retail, Finance, B2B, Restaurant

Notable clients: Pizza Pizza, Diabetes Canada, Size Footwear, Black Goat Cashmere, Canada Cartage

Key services:

• Google Ads Management
• PPC Audits
• Campaign Strategy and Optimization
• Localized Ad Messaging
• Conversion Tracking and Analytics

Reason to work with The Status Bureau: The Status Bureau's expertise in both geographical and digital landscapes ensures tailored PPC strategies that drive performance and results, making them a top choice for businesses looking to optimize their digital advertising investments.

14. Stikky Media

Stikky Media works with businesses across North America to improve visibility, traffic, and conversions through paid search and broader online marketing. They run and manage paid campaigns on both Google and Meta platforms, ensuring your advertising budgets yield the highest possible returns.

For example, their focus on conversion rate optimization ensures that once visitors reach your site, they’re more likely to complete meaningful actions. This includes structured testing and analysis of user behavior to improve landing pages, forms, and key interaction points.

They can also build advanced remarketing strategies to re-engage visitors and increase the likelihood of conversion. Plus, they’ll give you detailed performance reports so you will always know how your campaigns are performing and where you can improve.

Another strength is Stikky’s automation services, which handle repetitive digital tasks like email marketing, lead scoring, and social media posts so internal teams can focus on strategy and creative work. This helps maintain campaign momentum without adding internal workload.

Stikky also offers Answer Engine Optimization (AEO), aimed at improving visibility in emerging search environments such as voice and AI‑driven queries, a forward‑looking addition as search behavior evolves.

Industries: eCommerce, Local businesses, Service providers

Notable clients: AA Grapevine, Inc., Quality Glass Block and Window, Echelon Foods

Key services:

• PPC management
• Google Search Ads
• Remarketing and Display Ads
• Marketing Automation
• Answer Engine Optimization (AEO)

Reason to work with Stikky Media: Choose Stikky Media for their no-commitment approach and their proven track record of significantly improving online sales and leads through targeted, data-driven PPC campaigns.

15. Good Kids Creative

Good Kids Ad Agency improves your online presence through comprehensive paid media services. Their expertise in targeting ensures your ads connect with the right audience, while their creative content, from carousels to dynamic ads, keeps your brand top of mind.

For example, they led a creative and digital campaign for Von D Shoes that combined content production with paid distribution across social channels. This generated over 10 million digital interactions and drove a reported 500 percent increase in annual revenue.

Their approach focuses on aligning creative strategy with performance goals, continuously testing content to increase your engagement and reach.

Industries: eCommerce, Entertainment, Retail, Hospitality, Technology, Food & Beverage, Fashion

Notable clients: National Geographic, Red Bull, Nike, Spotify, TIFF

Key services:

• Social Media Advertising
• PPC Campaigns
• Display Advertising
• A/B Testing
• Campaign Strategy and Management

Reason to work with Good Kids Ad Agency: Choose Good Kids for their creative yet strategic approach to paid media that guarantees not just visibility, but real, measurable engagement with your target audience.

Emerging Trends in Paid Media Advertising for 2026

One of the biggest changes we see in 2026 is the increased use of programmatic advertising. Programmatic is becoming the default way display ads are bought and sold.

By 2026, programmatic is expected to account for about 90% of global digital display ad spending, giving brands the ability to reach audiences more precisely and at scale than manual buys ever could.

Besides, AI is now baked into everyday paid media workflows. Platforms use AI to automate bidding, optimize placements in real time, and personalize creative at scale.

In fact, about 64 % of marketers are actively using AI tools in their roles, showing how widely these capabilities have shifted from experimentation to daily operation. The market for AI in marketing is expected to jump from $27.4 billion in 2023 to about $107.5 billion by 2028.

Another trend that’s shaping paid media this year is the growing role of influencer and creator‑led strategies. A key reason for this is how creators help build trust and relevance with audiences in ways that standard ads can’t always match.

Roughly 61 % of brands report higher engagement from influencer‑led campaigns than from more traditional digital tactics, and about 63 % of companies in the U.S. now use AI tools to help identify and measure creator partnerships that produce measurable ROI

Paid media is changing faster than ever, and what’s working now looks very different from even a few years ago. Brands that stay ahead are the ones that understand how technology, data, and consumer behavior are reshaping the sector.

Key Factors in Choosing a Paid Media Agency in Toronto

Choosing the right paid media agency in Toronto is about more than logos or office size. From our experience, the difference comes down to execution, decision-making, and how well an agency can respond to the realities of a fast-moving market.

Here are important factors that really matter.

Platform diversification beyond Meta and Google

Retail media, advertising across retailer sites, apps, and in‑store networks, now accounts for about one‑fifth of all digital ad spend in Canada. Globally, Canada ranks just behind China in retail media’s share of digital advertising, showing how aggressively Canadian brands are adopting this channel.

Pro tip: When evaluating agencies, ask them what portion of client budgets actually runs outside Meta and Google. See real case studies showing results on emerging channels, and check if they have specialists for retail media, TikTok, or CTV, rather than just experimenting when a client asks.

Agencies with proven experience across multiple platforms give you options when algorithms change or CPMs spike. Those sticking mostly to two platforms leave you exposed with no alternatives ready to deploy.

Red flag: The agency claims to be "platform agnostic" but can't show recent campaign results outside Meta and Google, or their "multi-platform" experience is just running the same creative across different networks.

Deep local market knowledge

Toronto’s audience is diverse, with varying cultural, linguistic, and regional preferences. An agency that truly understands the local landscape can craft ads that resonate beyond generic targeting.

Look for agencies that can show past campaigns where segmentation, localization, or cultural nuance drove measurable results like higher CTRs or lower CACs in multi-lingual or neighborhood-targeted campaigns.

Agencies with strong local insights will leverage geo-targeted campaigns and culturally relevant creative to improve engagement.

Look for agencies that can scale creative production without slowing campaigns

Campaigns can underperform not because targeting is wrong, but because ad fatigue sets in or creative refreshes lag behind.

Brands refreshing ad creatives every 10–14 days see up to 30% higher engagement compared with those running the same visuals for a month or longer.

Ask about turnaround times for new creative, how many variations they typically produce per campaign, and whether they have partnerships with vetted creators.

Agencies that move quickly on creative updates give your campaigns a real edge, especially in fast-moving markets like Toronto.

Red flag: The agency talks about "premium creative" but can't explain their testing framework or provide timelines for producing batch variations.

Real performance accountability

Any agency can generate dashboards, but fewer are willing to tie decisions directly to business outcomes.

From our experience, what matters is whether paid media is improving CAC, supporting revenue targets, and scaling predictably as spend increases.

The best agency in Toronto should be able to explain why performance moved and what they changed as a result.

Ask how often they revisit assumptions around audiences, creative, and spend allocation.

Look for agencies that proactively flag when something isn’t working and adjust before performance degrades, rather than waiting for a monthly review.

Red flag: Reporting that looks polished but lacks clear takeaways, ownership, or next actions. Or an agency that avoids hard conversations when results flatten or decline.

Wrapping Up

This guide covered the top paid media agencies in Toronto, what they do well, and where their strengths show up in execution. We also outlined what matters when choosing a paid media partner in a market as competitive as Toronto.

Each agency on this list brings something valuable, from channel depth to creative capabilities.

But inBeat stands apart as a social-first agency built to adapt quickly as platforms and algorithms change.

Our team focuses on creator-led paid media and scalable UGC that turns paid social into measurable business growth.

We work with brands that care about efficiency and results.

If you want a partner that ties every decision back to performance, book a call with us.

Let’s talk about where your ad spend is working and how to push growth further without wasted budget.

Frequently Asked Questions

What should I look for in a paid media agency’s case studies?

When reviewing case studies, focus on clarity of objectives, the strategy used, and measurable outcomes. Strong case studies will show what the starting point was, what actions the agency took, and how performance shifted in concrete terms, such as improvements in conversion rates, quality traffic, customer acquisition, and revenue. Generic claims without context or numbers don’t say much about performance.

Is a paid media agency different from a general digital marketing agency?

A paid media agency focuses specifically on performance channels where media spend is involved. While a digital marketing agency may cover SEO, content, branding, or social management, paid media agencies specialize in budget efficiency, attribution, conversion optimization, and scaling results through platforms like Google, Meta, TikTok, and programmatic networks.

What is the best paid media agency in Toronto?

If you’re looking for a paid media partner that delivers measurable growth, inBeat is one of the top agencies in Toronto. We focus on creator-led campaigns, working with micro-influencers and user-generated content that your audience recognizes and trusts. Our team manages paid media campaigns across multiple platforms, constantly testing and refining creatives to reach the right audience wherever they are.

Appendix: Research Sources

• Digital Marketing Trends in Canada
• The State of Programmatic Advertising in North America
• Meta Advertising Policies
• Digital Marketing Statistics in Canada
• Top Programmatic Advertising Statistics
• AI in Marketing Statistics
• In-House Vs Agency SEO Statistics
• The ROI of Hiring a Digital Marketing Agency
• Ad Fatigue Management
• Digital Advertising Channel Scale in Canada

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Interested in exploring more location-specific agencies? Check out our top articles:

Agencies in Canada

• Marketing Agencies in Toronto
• Advertising Agencies in Toronto
• User Acquisition Agencies in Toronto
• Mobile App Marketing Agencies in Toronto
• eCommerce Marketing Agencies in Toronto
• Influencer Agencies in Toronto
• Digital Marketing Agencies in Canada
• Paid Media Agencies in Canada

Agencies in the UK

• Advertising Agencies in the UK
• Marketing Agencies in the UK
• Social Media Agencies in the UK
• Video Production Companies in the UK
• Influencer Marketing Agencies in the UK
• Paid Media Agencies in the UK
• PPC Agencies in the UK
• Advertising Agencies in London
• Influencer Marketing Agencies in London

Agencies in France

• Marketing Agencies in France
• Social Media Agencies in France
• Paid Media Agencies in France
• Influencer Marketing Agencies in Paris