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An influencer search engine is a tool to help you find the right influencers.
So why is it important to you?
For many brands, social media influencers became an integral part of their marketing strategy.
They are excellent for promoting products or services, building trust with the community, and creating awareness.
According to Business Insider, brands will spend over $15 billion on influencer marketing by 2022.
But not all influencers are created equal.
They have very different buyer personas on their influence spectrum, which require particular content strategies.
Marketers spend a lot of time targeting the right influencers, yet 68% of them say that they struggle to find those that can offer the most significant return on the investment.
TL;DR: What Is an Influencer Search Engine?
- Purpose: An influencer search engine helps brands find the right social media influencers for their marketing campaigns.
The Importance of Choosing the Right Influencers:
- Brands are projected to spend over $15 billion on influencer marketing by 2023.
- Selecting influencers whose niche and tone align with the brand is crucial for effective campaigns.
- It's essential to ensure that the influencer's audience matches the brand's target demographic for successful results.
Advantages of Micro-Influencers:
- Higher engagement rates and more targeted audience.
- Authenticity results in stronger influencer-follower relationships.
- Cost-effective for brands, especially those on a budget.
How to Discover TikTok and Instagram Micro-Influencers:
- There are many standard social media platform search tools, but you should consider their limitations.
- Use a powerful TikTok and Instagram influencer database that simplifies the search process.
Conclusion:
- Inbeat.co offers a streamlined influencer search process across TikTok and Instagram, with free access to its expansive database. Brands can optimize their influencer marketing campaigns by using this tool.
Why Finding The Right Influencers is Crucial?
- Influencers usually specialize in a specific niche and have a particular tone of communication. It can do more harm than good if it doesn’t align with your brand’s message.
- If your product or service is irrelevant to their community, both you and the influencer risk losing credibility.
- You will maximize your investment return if your buyer persona is similar to the influencer’s target audience. For example, if influencer speaks to the 20-30-year-old age demographic, but the target audience for your product is 50-60-year-olds, the campaign will be fruitless.
Why Should You Choose Micro-Influencers?
They have high engagement rates because their audience is really targeted.
So you will reach the right people for your brand, who are more likely to buy your product or service.
They are building their following engagement by engagement by talking about subjects that genuinely matter to them, so they are more open to partner with brands that share their passion.
They are more authentic, so their audience can truly relate to them, which results in having a closer influencer-follower relationship.
If you are a small business on a budget, micro-influencers are more affordable, and partnering with them is cost-effective.
How To Find TikTok and Instagram Micro-Influencers for Free?
You can use social media platforms' search tools to find influencers.
Tiktok search is limited to hashtags.
You can't target influencers at a specific location unless the influencer is using location-specific hashtag.
Filtering by follower count or engagement rates is also impossible.
Similar to Tiktok, on Instagram, you can browse influencers by hashtags.
You can also use the map tool to find locally relevant Instagrammers and location hashtags.
Finding the right influencers for your brand across various social media platforms can be a daunting task.
To help you save time and money, we created a powerful Tiktok influencer database.
Our dataset gives you access to a complete TikTok and Instagram influencer search engine that gives you instant access to the influencers your brand needs.
Continue reading to discover powerful tools for influencer marketing and create an influencer community around your brand!
How to Use an Instagram Influencer Search Engine to Get The Most Out of Your Campaign?
Here is the step-by-step guide on how to use Inbeat.co to find the right influencers for your brand in seconds.
Create a free account by entering your name, email address, and a password. Check your mailbox for an email verification link.
On the next screen, select Instagram to start searching for the influencers on the platform.
You can create multiple campaigns and select the influencers that fit them, so having a specific name for your campaign will save you time retrieving them in the future.
Now the fun starts!
Unlike the search on social media platforms, on Inbeat.co you can filter influencers by relevant keywords, language, location, age, gender, and brand affinities.
For example, if you are promoting a makeup product, you can select “makeup” to find Instagrammers right for your campaign.
Narrow your search further by selecting a location (available in beta version), followers count, and engagement rate.
To make it super easy for you to reach out to the selected influencers by email or to check their website, we added additional filters to find Instagrammers that have email, website, and verification.
Now flag the influencers that you have selected to save review your list.
Get ready to launch your campaign!
Are you looking For influencers on Tiktok? Here is the guide on how to find the right ones for your brand.
How to Use a TikTok Influencer Search Engine?
Click on +New Campaign and select TikTok in the popup screen.
As we mentioned earlier, try to be as specific as possible to browse through multiple campaigns faster later on.
Now enter your keyword to find relevant influencers:
Similar to the influencer search on Instagram, you can filter TikTok influencers by language, followers count, engagement rate, location (in beta version), and find those that have an email and verification.
This is the power of a TikTok influencer search engine.
Our Influencer search engine is straightforward and easy to use.
Just enter relevant keywords, filter your search and find the right influencer for your campaign in a matter of seconds.
Whats more: you can have free access to our extensive database and explore the influencers on Instagram and TikTok.
Try it out and get the best out of Influencer marketing for your brand!