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If you want your message to be heard by a wide audience, then having a dedicated marketing program seems to be the answer.
Moreover, in these days of social media and marketing boom, influencer marketing is the booming niche for effective brand communication and has proven on several occasions to skyrocket a business' fortunes.
If you're building up a content marketing strategy for your influencer marketing program, one important thing you'll need to decide is which agency to use.
To help you out, below are 14 Los Angeles area agencies that specialize in building strong, authentic relationships with today's vibrant online communities through influencer marketing on social media.
inBeat
inBeat is a full-service influencer agency in Los Angeles that specializes in micro-influencer marketing.
The agency uses a mix of paid advertising and influencer marketing to generate scalable solutions based on data.
inBeat has worked with notable companies such as Hopper, Chatbooks, Prose, NielsenIQ, Miniso, and many more to help them leverage influencer marketing into a thriving source of revenue and build stronger relationships with their customers.
How are they different?
You don't have to worry about making sure your posts are always fresh or ads are performing well – InBeat does that for you.
The agency believes in evergreen content, which means that your content will always be relevant, even if it's shared months or years after it was created.
You can always be sure of what's going on with your campaign, thanks to InBeat’s system that automatically generates key performance indicators (KPIs) to give you accurate real-time insight into how your campaign is doing.
Moreover, inBeat has its own influencer database and UGC Studio that you can use yourself to boost your influencer campaigns.
Industries: Direct-to-consumer (DTC) brands, mobile apps, Consumer Packaged Goods (CPG), agencies, etc.
Key services:
- Influencer vetting and management
- UGC creation
- Paid media management
- Creative testing
- Reporting & analysis
- White-label influencer marketing services
Influicity
Influicity started off as a software company, providing influencer analytics to brands across the US.
Today it’s an influencer marketing platform for influencer analytics, search, campaigns, media buying, and reporting.
The agency helps marketers drive massive demand through podcasts, influencer marketing, content, and paid media solutions.
How are they different?
Influicity is both a campaign management tool and an influencer marketplace.
It has a massive database of influencers on its platform.
The agency brings data analytics, AI, and marketing tech into the world of influencer marketing.
They offer a full range of podcast production services, including content development and advertising.
Industries: B2B (Business-to-business) brands, high-ticket B2C (Business-to-consumer) brands, and ad agencies.
Key services:
- Influencer marketing
- Custom podcasts
- Content cascade strategy
- Connecting with influencers
Peersway
Peersway is a specialized influencer marketing agency that provides end-to-end influencer marketing in Los Angeles and across North America, connecting brands and agencies with the top nano influencers in their city.
The agency helps clients optimize their social media campaigns and grow their audience engagement and provide guidance every step of the way.
How are they different?
The agency handles every aspect of the influencer campaign including shortlisting users, communicating requirements, reviewing Instagram posts, and handling payments.
Also, Peersway's unique approach to influencer marketing is all about flexibility and convenience, so you can choose the package that works best for you.
Industries: The agency works with brands and agencies in every major industry, ranging from technology to health and wellness.
Key services:
- Social media marketing
- Word-of-mouth marketing
- Instagram marketing
- Influencer marketing
Be Social
Be Social is a Los Angeles-based digital communications agency that specializes in influencer marketing, media placements, and experiences.
The agency has partnered with multiple brands, including H&M, Farmacy beauty, and Tone It Up.
It has relations with content creators, media editors, and brand ambassadors.
How are they different?
When it comes to digital marketing, the agency has a thorough understanding of the dynamics of paid social media campaigns and knows how to use that knowledge to create strategic placements of ads for brand building.
From events management and training influencers in content creation, the agency aims to help you find the right mix of services to their clients' needs.
Industries: Content producers, media editors, and brand advocates.
Key services:
- Influencer relationships
- Social media management consulting
- Communications services
- Brand building
- Event management & event marketing
Vampped
Vampped is a Los Angeles-based influencer marketing agency that provides video production services and organizes influencer campaigns for hotels, travel, and tourism brands.
It analyzes your company's current standing in the market, and gives a unique opportunity to find creative and collaborative ways to take your company to the next level.
How are they different?
They bring together the right mix of creative minds that work together seamlessly to provide unique campaigns centered on the influencers and companies they work with.
The agency collaborates with elite photographers, videographers, and social media influencers to make sure every piece of content is high quality and tailored to clients' specific needs.
Industries: travel industry, tourism, small businesses, advertising & communication agencies.
Key services:
- Influencer marketing
- Social media management & advertising
- Experiential tours/events
- Content development
- Product Integration
MOSTLY SUNNY
MOSTLY SUNNY is a Los Angeles-based marketing agency that helps brands match with top digital influencers.
The agency works with both brands and agencies to create the right strategy, select the right talent, and execute the best campaigns.
They have experience working with brands like Diesel, Lexus, Reckless, Adidas, and Refinery29.
How are they different?
MOSTLY SUNNY creates tailored campaigns and pays attention to video production, social media management, and ad posting to help its clients achieve the best possible results.
Given that MOSTLY SUNNY has a social influencer network of over 50,000 individuals, its machine learning and AI algorithms bring together a broad network of influencers to help brands reach their target audience in the most effective ways possible.
They go beyond identifying influencers through hashtags, profile descriptions, follower count, and captions.
Industries: Lifestyle brands and agencies.
Key services:
- Influencer marketing
- Media buying
- Youtube influencers
- Sponsored blog posts
- Brand content sponsorship
- Social listening
C/C/G
C/C/G is a social marketing & creative agency that manages influencer marketing campaigns and handles the entire process from selection, management, content creation, and licensing.
Their services include branding, design, and social media management.
This agency is not only focused on creating customer experience but also on understanding any business goals that have been established for their clients.
How are they different?
The agency cooperates with innovative consumer packaged goods and food brands to leverage the best creative and digital campaigns and drive meaningful results.
They work closely with local and national charities to deliver campaigns that drive awareness, donations, and civic outreach.
Industries: Consumer products & services, food brands, retail.
Key services:
- CPG innovation
- Branding
- Social media
- Creative production
Influencer Agency™
Influencer Agency provides social media and influencer marketing services to help brands start powerful conversations, drive social engagement, and hit their targets.
The agency streamlines the entire campaign by influencer production, influencer discovery, contracting & influencer negotiating process, and metrics analysis.
How are they different?
The agency's experts are in charge of building an authentic relationship with your target audience through engaging content on social media platforms like Facebook, YouTube, Twitter, Tumblr, Snapchat, LinkedIn, Pinterest and blogs.
The agency adapts to customer requests, which means that it is possible to pay for their services at an hourly rate, with a fixed or project fee.
They even use a value-based pricing model with some of their customers.
Industries: B2B (business-to-business) and B2C (business-to-consumer) brands.
Key services:
- Social media marketing
- Influencer services
Talent Resources
Talent Resources is a full-service marketing and creative strategy development agency that provides creative strategy development while engaging consumers through unique experiences and celebrity interactions.
With a diverse portfolio of clients, the agency creates custom, fully integrated celebrity-driven social media campaigns through the power of strategic influencer marketing and communication strategies.
How are they different?
The agency has built strong relationships with influencers and key players in the media industry and has been able to leverage those relationships to their clients' benefit.
This allows them to provide their clients with access to the best talent in the industry.
The agency cooperates with many celebrities such as Kylie Jenner, Jamie Foxx, Nicki Minaj, Miley Cyrus, Paris Hilton, Kim Kardashian, Drake, Sofia Vergara, and many more, so if this type of publicity suits your brand – Talent Resources should be your perfect fit.
Industries: DTC, retail, eCommerce brands, agencies.
Key services:
- Celebrity booking & endorsement
- Sports marketing
- Digital marketing
- Event production
- Video production
- Social media marketing
The Influence
The Influence is a Los Angeles-based branding agency focused on providing clients with unmatched access to an expansive network of tastemakers that includes everyone from high-profile actors to niche bloggers.
With a strong focus on influencer marketing, The Influence leverages the power of influencers to create more authentic connections between brands and their audiences.
How are they different?
The agency works with both the client and the influencer to develop strategic content designed to resonate with the influencer’s audience.
Their approach tends to be more organic, less commercial, and more focused on engagement.
They handle everything from media relations to event planning to social media management while staying on top of industry trends.
Industries: The agency works with brands and agencies from all industries.
Key services:
- Influencer Marketing
- Media relations
- Brand building
- Social media
- Talent booking
Digital Brand Architects
Founded in 2010, Digital Brand Architects was the first digital influencer management company to recognize the rise of new media voices and manage them as individual talent.
Blending decades of brand strategy and communications expertise, Digital Brand Architects has developed a proprietary methodology for identifying, developing, and managing the most influential digital personalities in fashion, beauty, and lifestyle.
How are they different?
With a team that includes experts in social media strategy, content creation, and marketing, Digital Brand Architects has built a reputation as an industry leader in influencer marketing.
The agency partners with the coveted conference series and platform, Create & Cultivate, which has featured keynotes like Mandy Moore, Gloria Steinem, Chelsea Handler, Jessica Alba, and Meghan Markle. This conference helps women entrepreneurs and creatives achieve their career goals.
Industries: Direct-to-consumer (DTC) brands, retail, fashion & beauty brands, etc.
Key services:
- Social media
- Digital communications
- Digital marketing
- Online talent management
- Content creation
- Community management
THE FIFTH
THE FIFTH Agency is an award-winning social creative agency, and they are experts in influential content, brand storytelling, social content, and cultural trends.
They have experience with everything from influential content to brand storytelling, social content, and cultural trends.
Their team of strategists, talent experts, and creatives collaborates closely with their clients to create content that is informative, engaging, and influential.
How are they different?
If you want to take some risk when it comes to influencer marketing this agency thinks differently while celebrating the difference in others.
Their team is made up of innovative professionals who are passionate about culture, media, and entertainment.
They take pride in their ability to create unique campaigns that truly reflect the authenticity of their clients’ brands and products.
Industries: Direct-to-consumer (DTC) brands, retail, eCommerce brands, etc.
Key services:
- Advertising
- Influencer Marketing
- Talent management
- Social media marketing
PurpleZ
PurpleZ is a full-service digital marketing agency that can help identify relevant influencers based on influencer expertise, follower count, and engagement levels.
The agency strives to maximize the impact and effectiveness of its marketing campaigns while keeping in mind the brands' budgets and results.
How are they different?
The agency specializes in advanced SEO services to help brands rise above the competition, secure the top spot on Google, and drive more sales.
That means they can help you use data and analytics to optimize your campaign and give you actionable advice that will help improve ROI.
Industries: Small to mid-sized businesses.
Key services:
- SEO services
- Branding
- Digital marketing
- Graphic design
- Website design
Syft
Syft specializes in influencer marketing and has an innovative platform to connect influencers with brands.
The agency has gathered a group of experts in design, creative strategy, software development services, and digital marketing from around the world to help brands in all spheres of digital marketing.
How are they different?
The team possesses a diverse skill set that spans a number of digital marketing services: from influencer marketing strategy and content creation to social media monetization, artist promotion, and brand deal management.
Syft also released Syft Syft.gg, the influencer marketplace for gamers, and Mynt.la, a personalized showroom for NFT collections.
Industries: Brands and individuals, music & entertainment industry, digital art and collections, gaming.
Key services:
- Social media marketing
- Video production
- Direct response marketing
- Development
Wrapping up
If you’re looking for a great agency partner in Los Angeles, there is a lot of talent fighting for the crown. No matter what specific type of industry or influencer you want to work with, you’ll find someone great in this list, without a doubt.