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In today's hyper-connected world, influencer marketing has emerged as a potent tool for brands to connect with their audience on a personal level.
With New York City being a hub of creativity and innovation, it's no surprise that the city is home to some of the best influencer marketing agencies.
These agencies leverage the power of social media and influential voices to create authentic brand experiences that resonate with consumers.
Whether you're a startup or an established brand, these top 15 influencer marketing agencies in New York can help you achieve your marketing goals.
TL;DR: Top NYC Influencer Marketing Agencies
1. inBeat
- Specializes in personalized, high-engagement influencer campaigns and paid social.
- Offers versatile and scalable services for tailored partnerships and authentic UGC creation.
2. New Moon
- Creates immersive experiences for deep consumer engagement.
- Emphasizes authenticity and innovation.
3. Shade
- Focuses on representing black and brown creators.
- Promotes diversity in influencer collaborations.
4. Amsive Digital
- Creates engaging organic content for loyal audiences.
- Builds social movements and brand advocates.
5. Kaplow
- Develops customized influencer criteria and engagement strategies.
- Focuses on credibility and authenticity.
What is an Influencer Marketing Agency?
An influencer marketing agency is a specialized entity that bridges the gap between brands and influential individuals within various online platforms.
These agencies facilitate collaborations between businesses and social media influencers, content creators, and online personalities to create impactful marketing campaigns.
By identifying the right influencers who align with a brand's target audience and values, influencer marketing agencies strategize, plan, and execute campaigns that leverage the influencers' reach and credibility.
This form of marketing taps into the influencers' ability to authentically connect with their followers, enhancing brand visibility and credibility.
With expertise in navigating the influencer market, these agencies provide brands with tailored solutions that maximize the potential of influencer-driven marketing initiatives.
What Does an Influencer Agency Do?
An influencer agency serves as a strategic intermediary between brands and influential individuals in the online realm.
These agencies play a pivotal role in conceptualizing, coordinating, and executing influencer marketing strategies and campaigns.
Their responsibilities encompass a wide range of tasks, including identifying suitable influencers who align with a brand's target audience and message, negotiating collaboration terms, and ensuring content authenticity.
They work closely with both parties to develop creative concepts that resonate with audiences, overseeing content creation and managing campaign execution.
Through their expertise and influencer marketing services, agencies streamline the complex process of influencer collaborations, aiming to maximize brand exposure, engagement, and conversions while maintaining authenticity and compliance with industry standards.
A Deeper Dive into The Best Influencer Marketing Agencies in NYC
1. inBeat
inBeat is a performance creative agency that offers paid media, UGC and influencer marketing to New York brands and global companies.
It stands out for its personalized campaigns and access to the top 2% of content creators.
Their unique approach ensures high engagement rates and authentic connections that resonate with audiences.
With a focus on versatile and scalable services, inBeat offers the advantage of tailored social influencer partnerships for brands looking to create impactful campaigns.
Their expertise lies in tapping into the nuances of influencer marketing, providing brands with a comprehensive database of high-engagement influencers on various social media channels.
By choosing inBeat, brands gain access to a unique network that fosters genuine engagement and resonance.
Industries: CPG and DTC brands, retail, eCommerce, beauty, healthcare, mobile applications, agencies.
Notable clients: Hopper, Linktree, Disney, NielsenIQ, New Balance.
Key services:
- Paid advertising (from A to Z)
- Micro-influencer marketing
- TikTok and Instagram marketing
- User-generated content creation
- Reporting and analytics
Reason to work with inBeat: Choose inBeat to access a carefully curated selection of top-tier content creators, ensuring your brand's campaigns are driven by influencers with exceptional engagement rates, fostering authentic connections that resonate with your audience on a deeper level.
2. Socialfly
Socialfly is a pioneering influencer marketing agency known for its strategic partnerships that go beyond transactions.
Their programs focus on building genuine advocacy and lasting excitement between influencers and brands.
With a robust vetting process and a wide range of partners across various sectors, Socialfly's team of industry experts ensures a higher standard of content creation.
The agency's emphasis on both paid and organic optimization guarantees flexible and effective influencer collaborations.
By choosing Socialfly, brands can access customized influencer strategies that resonate authentically and create a lasting impact.
Industries: food & beverage, insurance, eCommerce, retail, B2B.
Notable clients: Discovery, Hyatt, SlimFast, IL Makiage NY.
Key services:
- Influencer marketing
- Paid partnerships
- Whitelisting to drive traffic & sales
- Gifting & product seeding
- Giveaways, contests & influencer events
Reason to work with Socialfly: Collaborate with Socialfly for influencer partnerships that transcend transactional exchanges, building long-lasting brand advocates who genuinely resonate with your message, resulting in impactful and sustained brand awareness among target demographics.
3. New Moon
New Moon is an agency that specializes in creating immersive experiences that resonate deeply with consumers on social platforms.
Founded on the belief of achieving "deeper levels" of engagement, New Moon focuses on crafting campaigns that provide seamless digital and in-person interactions.
The agency's emphasis on authenticity and innovative collaboration sets it apart in influencer marketing.
New Moon's approach leads to the creation of impactful campaigns that connect brands with their audiences on a meaningful level.
Choosing New Moon means partnering with an agency that prioritizes originality and resonant experiences for brands and consumers alike.
Industries: automotive, fashion, beauty, retail.
Notable clients: Audi, Calvin Klein, Mercedes-Benz, VOGUE.
Key services:
- Strategic consulting
- Experiential marketing
- Influencer marketing
- Strategic workshops
- Audience personas
- Brand positioning
- Competitive analysis
- Cultural strategy
- Content strategy
Reason to work with New Moon: Elevate your brand's presence with New Moon's immersive approach, creating seamless experiences through influencer collaborations that tap into cultural nuances, resonating authentically with your target consumers.
4. Talent Resources
Talent Resources is a premier digital marketing agency that specializes in leveraging relevant influencers, celebrities, and social media for comprehensive brand strategies.
With extensive experience in creating brand-focused experiential events, the agency amplifies brand strategies through strong influencer ties.
Talent Resources' ability to connect brands with celebrity relationships ensures impactful marketing campaigns that resonate with audiences on all social channels.
The agency's expertise lies in curating partnerships that elevate brands and create engaging content for effective marketing.
By choosing Talent Resources, brands gain access to a network of influential collaborations that enhance brand visibility and impact on their preferred marketing channels.
Industries: food & beverages, fashion, children's specialty apparel, medical.
Notable clients: A-SHA, Got milk?, Inmode, Real Essentials, The Children's PLACE.
Key services:
- Social media management
- PR communications & brand strategy
- Influencer marketing
- Celebrity procurement
Reason to work with Talent Resources: Leverage Talent Resources' extensive celebrity relationships to amplify your brand's reach, securing influential partnerships that captivate audiences and enhance your brand's impact.
5. Amra & Elma
Amra & Elma is a prominent NYC influencer marketing agency founded by top influencers with a deep understanding of the "social-first" aspect of brand marketing.
With over 2 million social media followers between them, the founders bring a unique perspective to influencer campaigns.
Their expertise ensures the identification of top converting influencers and optimal campaign rates.
The agency's focus on influencer campaign negotiation and coordination sets it apart as a valuable partner for brands aiming to resonate effectively in influencer marketing.
By choosing Amra & Elma, brands gain access to an agency that excels in influencer collaboration and campaign execution.
Industries: CPG, food, pharma, tech, gaming, beauty, fashion, luxury, travel, retail.
Notable clients: Nestle, Hard Rock cafe, Uber Eats, Avon, L’Oreal, Enterprise.
Key services:
- Influencer marketing
- Identifying influencers for brand approval
- Negotiating influencer rates
- Event/launch coordination
- Casting models/influencers
- Coordinating shoots
Reason to work with Amra & Elma: Partner with Amra & Elma to harness the insights of top influencers, guaranteeing that your brand builds a strong online presence that resonates effectively with the right audiences and drives impactful, high-converting campaigns.
6. Shade
Shade is an innovative influencer marketing agency dedicated to representing black and brown creators.
Founded to address the need for diversity in influencer collaborations, Shade connects brands with a curated selection of vetted and influential bloggers, models, actors, and more.
With a focus on authentic representation, Shade's expertise lies in fostering collaborations that champion underrepresented voices.
The agency's unique approach ensures a diverse range of influencer partnerships that resonate with a wide audience.
By choosing Shade, brands show their commitment to inclusivity and authentic representation in influencer marketing campaigns.
Industries: food & beverages, beauty, sport, medicine, fashion.
Notable clients: McCafe, Tidal, Bevel, Marriott, CVS Pharma.
Key services:
- Influencer strategy
- Talent casting
- Content production
- Content distribution
Reason to work with Shade: Champion inclusivity and authentic representation with Shade, collaborating exclusively with black and brown creators to showcase diversity through campaigns that align with modern values.
7. Creative Media Marketing
Creative Media Marketing (CMM) is a lifestyle PR and beauty influencer marketing agency that excels in developing meaningful partnerships between brands and influencers.
With organic relationships extending to influencers, celebrities, and talent agents, CMM sparks authentic conversations and impactful collaborations.
The agency's strength lies in uncovering brand ethos and consumer values to craft compelling stories that resonate with audiences in order to run successful campaigns.
CMM's focus on creating immersive experiences and interactive events sets it apart, providing a multi-dimensional approach to influencer marketing.
By choosing CMM, brands gain a partner skilled in translating their narratives into engaging campaigns that drive results.
Industries: beauty, fashion, lifestyle, food & beverages.
Notable clients: Alba Botanica, KVD Beauty, La Roche-Posay, OPI.
Key services:
- Brand storytelling
- Influencer, talent + celebrity relations
- Retailer support
- Events + interactive experiences
- Press relations
Reason to work with Creative Media Marketing: Transform your brand narrative with CMM's expertise in crafting compelling stories, connecting deeply with your audience through influencer and celebrity collaborations that amplify your message.
8. Mayple
Mayple empowers global online businesses to collaborate effectively with influencers through their AI-driven algorithm.
With a thorough influencer matching process, Mayple ensures efficient selection and onboarding of influencers for tailored campaigns that bring return on investment.
The agency's expertise lies in streamlining the influencer marketing process and delivering precise campaign plans within a short timeframe.
Mayple's unique approach allows brands to benefit from data-driven strategies that optimize influencer collaborations.
By partnering with Mayple, brands can execute influencer campaigns swiftly and with a strategic advantage.
Industries: travel & leisure, nonprofit & government, automotive & transportation, technology, style & fashion, sports, outdoor & fitness, real estate, professional services, pets, home & garden, health & wellness, gaming, food & drink, finance, education, beauty, baby, art & entertainment
Notable clients: Fjorden, beatBread, Duradry, GoodStuff Juices.
Key services:
- Influencer campaign planning
- Influencers onboarding
- Influencers management
- Influencers marketing
Reason to work with Mayple: Streamline your influencer selection with Mayple's AI-driven algorithm, ensuring swift and precise matching for social strategies and campaigns that deliver optimal results with minimal effort.
9. Amsive Digital
Amsive Digital specializes in creating highly credible and engaging organic content that resonates with loyal audiences.
The agency's emphasis on impactful storytelling and influencer-driven content sets it apart in influencer marketing.
Amsive Digital empowers influencers to become online leaders, effectively building social movements that amplify brand messaging.
With a focus on custom content and creative storytelling, Amsive Digital enables brands to connect deeply with audiences and create lasting brand advocates.
By choosing Amsive Digital, brands gain a partner skilled in leveraging influencer collaboration for authentic and effective brand narratives.
Industries: eCommerce, health & wellness, food & beverage.
Notable clients: Clover Health, Recovery Center, Paintzen, The Sak, ZOA.
Key services:
- Paid social
- SEO
- Influencer marketing
- Customized content programs + creative storytelling
Reason to work with Amsive Digital: Elevate your brand storytelling with Amsive Digital's impactful content creation, engaging audiences authentically through influencers and driving meaningful connections.
10. AMP3 PR
AMP3 PR is a top influencer marketing agency known for its pioneering strategies and expert understanding of the digital influencer world.
With a focus on matching clients with the right and authentic influencers for engaging campaigns, AMP3 PR ensures brands resonate effectively with their target audiences.
The agency's long-standing relationships with social media influencers, along with its commitment to data-driven results, make it a trusted partner in creating effective strategies and driving brand awareness and engagement.
Through AMP3 PR, brands can access the expertise needed to amplify their products and services through influential partnerships, resulting in impactful and results-driven campaigns.
Industries: fashion, beauty & wellness, consumer product, consumer tech, tourism & culture, food & beverage.
Notable clients: Wrangler, Fossil Pride, Foreo, Gov Ball.
Key services:
- Pitch development
- Influencer list creation
- Influencer outreach
- Celebrity outreach
- Ambassador campaigns
- Gifting
Reason to work with AMP3 PR: Collaborate with AMP3 PR for influencer strategies that pioneered the field, ensuring your brand aligns seamlessly with influential voices for campaigns that stand out.
11. Social Studies
Social Studies is a forward-thinking influencer marketing agency that excels in selecting the ideal social media platforms for effective influencer campaigns.
Founded with a focus on building digital brands through superstar influencers, the agency ensures that brands connect with their target audiences through resonant and engaging campaigns.
With a commitment to creative marketing strategies, Social Studies expands brand voices, capturing the attention of modern consumers.
The agency's expertise in optimizing brand reach and resonance through strategic influencer collaborations sets it apart as a valuable partner for impactful influencer campaigns.
Industries: design, culture, food, fashion, style, media.
Notable clients: Panera, Nutrafol, The JackPack.
Key services:
- Research & strategy
- Paid media strategy & execution
- Talent management
- Onboarding and launch
- Influencer marketing
Reason to work with Social Studies: Optimize your reach by entrusting Social Studies to select the ideal platforms for your influencer campaigns, maximizing your message's resonance with specific target audiences.
12. ITB
ITB is an insights-led influencer marketing agency that serves as a strategic partner to brands, leveraging influence and culture for a competitive advantage.
With a global presence and a focus on engaging advocacy, ITB develops tailor-made talent strategies that encompass celebrity to community influence.
The agency's holistic approach to influencer marketing ensures brands resonate effectively with their audiences, delivering campaigns that are accountable and forward-looking.
ITB's ability to identify and leverage influential relationships sets it apart, providing brands with campaigns that authentically resonate with modern audiences.
By choosing ITB, brands gain a partner skilled in aligning their narratives with influential voices for impactful campaigns.
Industries: automotive, fashion, entertainment, food & beverages, beauty.
Notable clients: Apple TV, H&M, Cannes Film Festival, Samsung Germany.
Key services:
- Influencer marketing
- Influencer identification
- Influencer audit
- Negotiation + contracting
- Production
- Campaign management
Reason to work with ITB: Gain a competitive edge with ITB's unique focus on influence and culture, crafting campaigns that authentically resonate with modern audiences, enhancing your brand's relevance.
13. PR Hacker
PR Hacker is a dynamic influencer marketing agency that embraces the power of various content types to communicate brand messages effectively.
With an emphasis on building loyal fan bases through organic outreach and engagement, PR Hacker delivers authentic campaigns that drive ROI beyond paid outreach.
The agency's proprietary CRM system ensures that influencer relationships are cultivated, resulting in sustained engagement and resonant collaborations.
PR Hacker's multi-channel expertise guarantees diversified brand reach, maximizing impact through influencer marketing.
By partnering with PR Hacker, brands can tap into a versatile and engaging approach to influencer collaborations that deliver compelling results.
Industries: technology, financial services, food, education, consumer electronics, beverage, pet, health, crowdfunding.
Notable clients: American Express, Microsoft, Prezi, Budweiser, Dr.Pepper.
Key services:
- Influencer marketing
- SEO
- Social media marketing
- Brand strategy
Reason to work with PR Hacker: Diversify your content strategy with PR Hacker's multi-channel expertise, ensuring your brand resonates across platforms and demographics through influencer marketing.
14. Kaplow
Kaplow is a results-oriented influencer marketing agency known for its expertise in developing customized influencer criteria and engagement strategies.
The agency excels in transforming endorsers into trusted advisors, igniting action, and building lasting brand connections.
Kaplow's emphasis on credibility and authenticity ensures that only influencers who genuinely enhance brand stories are recommended.
The agency seamlessly extends brand narratives through influencer partnerships, amplifying messages and resonating authentically with target audiences.
By choosing Kaplow, brands can expect impactful campaigns that leverage influencer collaboration to create powerful brand affinity.
Industries: fashion, beauty, health & wellness, motherhood, retail, eCommerce.
Notable clients: Skype, CVS, AIMM, Warner's, Elvie.
Key services:
- Brand strategy
- Influencer marketing
- Social media & digital marketing
- Public relations / earned media
- Live & virtual events
Reason to work with Kaplow: Extend your brand narrative authentically with Kaplow, collaborating with influencers who genuinely enhance your story and amplify its impact for lasting resonance.
15. Top Agency
Top Agency is a global influencer marketing agency that capitalizes on the persuasive power of peer-to-peer recommendations.
With a focus on triggering emotional engagement and time-sensitive action, Top Agency's creative campaign blueprints maximize audience reach and conversion rates.
The agency's comprehensive approach to influencer marketing ensures brand messages resonate widely across demographics, making it a potent channel for driving results.
By partnering with Top Agency, brands gain access to a network of influencers that extend their brand's reach and influence, leading to higher engagement and conversions.
Industries: CPG, education, finance, food, pet, tech.
Notable clients: Intel, Budweiser, Milk Bone, Mercedes-Benz.
Key services:
- Influencer marketing
- Influencer marketing training
- Branding
- Web design
- Graphic design
Reason to work with Top Agency: Capitalize on peer-to-peer recommendations with Top Agency, utilizing the persuasive power of influencers to broaden your reach and drive higher conversion rates, fostering authentic connections with your audience.
How to Choose the Best Influencer Marketing Agency in New York?
Choosing the best Influencer Marketing Agency in New York requires a comprehensive evaluation of various key factors.
Firstly, consider their track record and experience in successfully executing influencer campaigns across diverse industries.
Look for agencies that have a proven ability to identify and partner with influencers who align with your brand's values and target audience.
Transparency and open communication are crucial; opt for agencies that offer clear insights into their strategies and reporting practices.
A strong network of influencers and a reputation for fostering genuine relationships should be a priority.
Furthermore, assess the agency's creative approach and the uniqueness of their campaigns to ensure they stand out.
Ultimately, the best agency will align with your brand's goals and demonstrate a commitment to driving results while maintaining authenticity and ethical standards.
Conclusion
Influencer marketing has evolved into a pivotal strategy for brands to forge genuine connections with their audience.
With these top 15 influencer marketing agencies in New York, your brand can tap into the expertise of creative minds who can craft impactful campaigns, foster authentic partnerships, and leverage the power of influencers to make your brand stand out.
From diverse sectors to tailored strategies, these agencies have the experience and knowledge to create engaging influencer-driven narratives that resonate with audiences and deliver tangible results.
Interested in exploring more location-specific agencies? Check out our top articles:
Agencies in the US
- Marketing Agencies in New York
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- Advertising Agencies in Michigan
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Agencies in the UK
- Marketing Agencies in the UK
- Advertising Agencies in the UK
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- Advertising Agencies in London
- Influencer Marketing Agencies in London
Agencies in Canada
Agencies in France