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New York City has many marketing agencies, and it is considered to be one of the major hubs for the advertising and marketing industry. This is due to various factors, such as its position as a global financial center, its diverse population, and its concentration of media and entertainment companies. Here are 10 advertising agencies currently making waves in New York City.
InBeat Agency
InBeat agency is a micro-influencer marketing agency that specializes in connecting brands with niche micro-influencers who have highly engaged audiences.
With a mix of paid media and micro influencer marketing, Inbeat Agency has helped more than 200 brands reach their marketing goals in the past decade.
They have built their platform to provide clients with complete visibility into the influencer selection process, ensuring that they work with only the most trustworthy and credible micro-influencers.
In fact, Inbeat Agency only works with the top 2% influencers in their respective (micro) niches, ensuring you get the best ROI from your campaigns, each and every time.
Investing marketing dollars in strategies that provide a high ROI is crucial for businesses to maximize their profits and achieve their marketing goals. InBeat's performance-based approach means that clients only pay for actual results, ensuring that their budget is spent on effective marketing strategies that deliver measurable social media marketing ROI.
What sets InBeat agency apart from other digital marketing agencies is their special approach to user-generated content. The agency combines the skills and talents of its network of content creators with their own team of experts in conversion optimization.
Together, they create high-quality and engaging User-Generated Content (UGC) that can help businesses increase their brand awareness, attract new customers, and drive more sales.
If this is something that interests you and your business, book a free consultation call today!
Top Agency
Top Agency is one of the leading digital marketing agencies that describes itself as a "hyper-focused performance marketing agency" that specializes in driving growth for brands in a variety of industries.
This full-service agency has a mission to help their clients achieve their business goals by providing effective and data-driven marketing services. They aim to be a performance-focused agency that delivers measurable results and builds long-term relationships with clients. Their focus on technology and data also suggests that they prioritize innovation and staying ahead of industry trends.
Top Agency offers a wide range of digital marketing services, 36 marketing disciplines to be more precise. Some of them include content marketing, brand strategy, logo & graphic design, market research, and digital marketing strategy. They can also take care of other creative solutions such as influencer marketing, naming, UI/UX Design, copywriting, logo & packaging design, creative design, etc.
Major Tom
Major Tom is a full-service digital marketing agency that believes that a strong strategy is the foundation of any successful digital marketing campaign. That's why they use data to back up all their marketing decisions, from identifying target audiences to optimizing campaigns. Integration of a variety of tools and technologies to track and analyze data helps them provide clients with detailed insights into their campaign performance.
The marketing team consists of experienced designers, writers, and creative professionals who can develop engaging and effective marketing content, ads, landing pages, and social media marketing content.
They have worked with a diverse range of clients across various industries, including technology, healthcare, education, and entertainment. Some of the clients they have worked with in the past include Hootsuite, Pepsi, L'Oréal, Canon, Doordash, and others.
The agency offers a wide range of digital marketing services such as brand strategy, SEO (Search Engine Optimization), content marketing, graphic design, media buying, social media marketing and other creative services.
So if you want to build long-term relationships with a marketing agency, Major Tom’s approach is focused on creative excellence, client relationships, and holistic solutions that set them apart from other marketing and advertising companies in New York.
Ogilvy
Ogilvy is one of the world's largest advertising, marketing, and public relations agencies, with a rich history dating back to 1948. It also has a major presence in New York, with its global headquarters located in the city.
Founded in 1850 by Edmund Mather, in its early years, the agency worked with clients like Rolls-Royce, Schweppes, and Guinness, and quickly gained a reputation for its creative and effective advertising campaigns. Over the years, Ogilvy expanded its services to include social media marketing, public relations, and other communications-related services.
Today, the agency has a global network of offices and works with some of the world's largest and most well-known brands, including Coca-Cola, IBM, Dove, American Express, etc.
Ogilvy's mission is to "make brands matter". The agency's philosophy is centered around the belief that brands that matter create value, engage consumers, and drive business success.
Ogilvy's approach is rooted in research, strategy, and creativity. In addition to its focus on creating effective advertising and digital marketing campaigns, Ogilvy is also committed to corporate social responsibility and sustainability. The agency has a number of initiatives aimed at making a positive impact on the world.
BBDO
BBDO is one of the largest and most respected marketing agencies in the world, with a long history of creating iconic campaigns for some of the world's most ambitious brands. The agency was founded in 1891 and has since grown to have a global presence with over 15,000 employees across 81 countries.
One of the key factors that sets BBDO apart from its competitors is its focus on creativity. The agency believes that creativity is the most powerful force in business and that great creative work is essential for building brand relevance and driving business growth.
Another key strength of BBDO is its integrated approach to marketing. Specializing in digital and interactive communication, the agency offers a wide range of digital marketing services, including advertising, brand management, digital strategy, social media marketing, experiential marketing, interactive marketing, and campaign strategy.
The agency works closely with its clients to understand their business goals and challenges and collaborates with them to develop creative solutions that meet their needs. This approach has earned BBDO a reputation for being a trusted partner and advisor to its clients.
Grey Global Group
Grey is a global advertising and marketing agency with a long history of creating impactful marketing campaigns for its clients. The agency was founded in 1917 and has since grown to have a presence in 96 countries with over 400 offices worldwide.
Grey has a reputation for being a data-driven agency that uses advanced analytics and insights to inform its creative work. By combining creativity with data and insights, Grey is able to develop campaigns that not only look great but also drive results for its clients.
The agency is known for developing innovative campaigns that break through the clutter and resonate with consumers. Grey has won numerous awards for its creative work, including Cannes Lions, Effies, and an Emmy Award, and is the five-time Euro Effie Agency Network of the Year, and others.
Another key strength of Grey is its expertise in a wide range of industries, including healthcare, technology, consumer goods, and more. The agency has worked with some of the world's most iconic brands, including Procter & Gamble, Nestle, Volkswagen, Nokia, Pfizer, and Volvo, among others.
Finally, Grey Group has a global network of offices and experts, which allows the agency to offer its clients a truly integrated approach to marketing. Whether a client needs help with advertising, digital marketing, public relations, or other areas, Grey Group has the expertise and resources to deliver effective solutions.
R/GA
R/GA is a global innovation consultancy, digital design services, and advertising agency headquartered in New York City. The company serves as the lead digital partner for Fortune 500 companies and world-class brands.
One of the key services of R/GA is its ability to help clients stay ahead of the curve by identifying emerging marketing trends and technologies and developing innovative solutions to business challenges. Its core focus is on developing user-centric experiences that effectively promote products, engage with customers, and establish brands across various channels, including but not limited to the Web, broadband/enhanced television, and wireless devices.
R/GA is also known for its collaborative approach to working with clients. The agency brings together diverse teams of experts to tackle each project, including strategists, designers, technologists, and marketers. This multidisciplinary approach helps ensure that R/GA's solutions are holistic, effective, and truly tailored to each client's unique needs.
Choosing R/GA means partnering with an agency that is committed to creating a more equitable and inclusive world through its work. It has worked with some of the world's most iconic brands, including Nike+, Beats Electronics, and Roku, among others.
McCann
McCann, formerly McCann Erickson, is a leading global advertising agency network that has been in business for over 100 years. With headquarters in New York City, McCann has a strong presence in the advertising industry and is known for its creativity and innovation in marketing campaigns.
When McCann refers to "consumer insights based in truth," they mean that their approach to developing brand strategies and messaging is grounded in a deep understanding of the target audience's behaviors, motivations, and needs.
One of the key reasons to choose McCann over its competitors is its focus on data-driven marketing strategies. The agency uses advanced analytics and research to understand customer behavior and preferences and to develop targeted marketing campaigns that resonate with audiences.
McCann also has a global reach, with a presence in over 100 countries, which makes it a great option for businesses looking to expand their reach beyond the United States.
VMLY&R
VMLY&R is a global marketing and communications company that has been recognized as one of the world's top advertising agencies that focuses on providing specialized key services in areas such as advertising, digital and social media marketing, sales promotion, direct marketing, and brand identity consulting.
The agency has been at the forefront of the digital marketing revolution, and that explains its focus on combining creativity with technology. Another strength of VMLY&R is its global footprint. With offices in over 80 countries, the agency is well-equipped to handle large, complex global campaigns for clients.
At VMLY&R, their passion is to create impactful work that fosters human connections. They pride themselves on offering the best of both worlds: the flexibility and personal touch of an extraordinary agency combined with the resources and support of a global network.
This allows them to deliver top-notch services to their clients with speed and efficiency, ensuring that they stay ahead in a rapidly evolving marketing landscape. Furthermore, the agency has a strong track record of delivering results for clients, with numerous industry awards and accolades.
Droga5
Droga5 is a highly acclaimed advertising agency that has won numerous awards for its innovative and creative campaigns. The agency's approach to advertising is centered around storytelling and creating engaging content that resonates with audiences.
They work with a diverse range of clients and are known for their ability to create memorable digital experiences that stand out in a crowded market.
Droga5 considers a strong creative strategy that aligns with the brand's purpose and has specific, measurable objectives as the key to producing exceptional work. Whether it's product innovation or performance marketing, the agency strives to ensure that every aspect of its work is integrated to provide a seamless and meaningful experience for customers throughout their journey.
Additionally, their focus on collaboration and building strong relationships with clients sets them apart, as they strive to truly understand their clients' needs and work together to achieve their business strategy goals.
Wrapping up
If you’re looking for a reliable marketing partner in New York and beyond, make sure to check out InBeat Agency! We’re focused on results-driven campaigns for our clients and we can provide massive ROI through personalized micro-influencer campaigns. Book a free call today to find out how we can help you!