UGC

Top 15 UGC Management Tools As Of 2024

You know the power of user-generated content for your brand, but it's tricky to use it effectively, right?

Especially when it comes to managing it and keeping everything organized. That's a real headache.

Don't worry, you've come to the right place. In this article, you'll find:

• The list of best UGC management tools.
• Key features: Discover what makes each tool stand out.
• Pros and cons: Get the good and the bad to help you choose wisely.
• Who it's for: See which tool fits your specific needs.
• Pricing plans: Find options that match your budget.

Keep reading to uncover the top 15 UGC management tools that can make your life easier and keep you legally safe.

7 Benefits of Using a UGC Management Tool

Leveraging user-generated content is crucial for business success, but managing this content can be overwhelming.

That's where UGC management tools come in.

These tools offer a range of benefits, transforming how you interact with customer content.

The advantages are significant, from enhancing your marketing strategies to saving precious time.

Let's dive into the specific benefits these tools offer, helping you understand why they're a game-changer for your business.

• Enhance your marketing campaigns. Using a UGC management tool, you'll create more authentic and relatable marketing content. Authentic content often leads to higher engagement rates.
• Save time and resources. You'll streamline the process of collecting and organizing UGC, freeing up time to focus on other aspects of your business.
• Boost your online presence. These tools help you easily display UGC on your website or social media, enhancing your brand's online visibility.
• Increase customer trust. Showing real customer experiences builds credibility and trust with potential customers.
• Gain valuable insights. UGC tools offer analytics that provides insights into customer preferences and behavior, guiding your future marketing strategies.
• Stay legally compliant. They manage the legal aspects of using UGC, ensuring you have the necessary rights and permissions.
• Foster community engagement. You create a sense of community by showcasing customer content and encouraging others to share their experiences with your brand.

UGC Management Tool #1 - Showcase

Showcase is a cutting-edge UGC marketplace designed for modern advertising needs.

It focuses on connecting brands with top-performing content creators to produce authentic, high-quality UGC ads.

With Showcase, the entire content creation process becomes simple and scalable, leveraging a diverse network of creators.

The platform is data-driven, ensuring that collaborations deliver impactful results, such as low Cost Per Acquisition (CPA).

Showcase is ideal for brands seeking to amplify their marketing campaigns with genuine and effective content.

Key features:

• Collaboration with top creators: Access a network of skilled content creators for diverse and creative UGC.
• Data-driven insights: Use performance tracking to connect with creators who deliver impactful results.
• Seamless content creation and management: From discovery to approval, by using this user-generated content platform, you'll experience a streamlined and efficient process.
• Quality assurance: Ensures high-quality content that aligns with your brand’s values and goals.
• Scalable solutions: Suitable for varying business sizes and marketing efforts.
• Performance tracking: Monitor the effectiveness of your campaigns and adjust social media channel strategies accordingly.

Pros:

• Access to a diverse range of creative talent.
• Data-driven approach maximizes campaign effectiveness.
• Simplified content creation and approval process.

Cons:

• The platform is new, so many features are coming soon.
• Dependence on external creators could affect content consistency.

Who is it for?

• Primarily aimed at mid-size to large enterprises focused on digital marketing and social media marketing.

Pricing plans:

• Interested users can book a demo to learn more.

UGC Management Tool #2 - CrowdRiff

CrowdRiff is an innovative UGC management tool that streamlines the process of sourcing and publishing user-generated content on social media channels.

It's designed to help destinations and brands showcase their stories through powerful visuals and authentic content.

CrowdRiff simplifies the discovery and management of UGC, ensuring that you always have fresh, relevant content designed for your target audience.

It's a comprehensive tool that integrates with various digital channels, offering smart curation and rights management.

Ideal for destinations and brands looking to enhance their social media channels with authentic visuals.

Key features:

• Efficient UGC discovery: Quickly find relevant user-generated content.
• Smart curation: Uses intelligent algorithms to select the best content.
• Rights management: Simplifies the process of obtaining legal rights for UGC.
• Centralized media library: Keep all visual media organized in one place.
• Integration with digital channels: Seamlessly publish across various platforms.
• Custom short-form video production: Tailored solutions for modern social media formats.

Pros:

• Saves time in sourcing and managing UGC.
• Ensures legal compliance with content rights.
• Enhances social media and marketing campaigns with authentic visuals.

Cons:

• Might be more suited for larger organizations with extensive visual content needs.
• The platform's comprehensive features require a learning curve.

Who is it for?

• Primarily for DMOs (destination marketing organizations), hotels, resorts, museums, and tour operators.

Pricing plans:

• CrowdRiff offers customized pricing plans based on individual needs. Users can request a demo or contact them for specific pricing information.

UGC management tool #3 - Skeepers

Skeepers is a versatile UGC management tool that excels in gathering, managing, and activating user-generated content.

It offers a comprehensive suite for various industries, focusing on enhancing shopper engagement and customer experience.

Skeepers makes it easy to leverage UGC across multiple channels, boosting brand awareness and sales.

Its AI-based solutions offer authentic experiences for both brands and consumers on every social channel.

This platform is particularly suitable for businesses seeking to optimize their social media marketing and e-commerce strategies.

Key features:

• Efficient content collection: Gather text, photo, and video reviews easily.
• Authentic engagement: Enhance shopper experiences with genuine UGC.
• UGC management: Moderate content to ensure authenticity and compliance.
• Multiple channel activation: Use UGC across social networks and brand webpages.
• AI-driven insights: Optimize strategies with intelligent data analysis.

Pros:

• Simplifies UGC collection and management.
• Enhances brand authenticity and engagement.
• Offers smart, data-driven insights for optimization.

Cons:

• May be overwhelming for smaller businesses with its wide array of features.
• Tailored more towards retail and e-commerce sectors.

Who is it for?

• Best suited for retail, fashion, beauty, and consumer goods industries.

Pricing plans:

• Skeepers offers tailored pricing plans. Interested users should contact them for specific details.

UGC Management Tool #4 - Flowbox

Flowbox is a dynamic UGC management tool that specializes in enhancing e-commerce businesses and marketing campaigns through user-generated content.

It provides advanced solutions to integrate UGC across various digital platforms efficiently. Flowbox is designed for high-traffic, multi-domain environments, making it ideal for brands with substantial online presence and UGC needs.

Its AI-driven tools and advanced analytics enable brands to maximize the impact of their UGC.

Flowbox is suitable for brands looking to deepen customer engagement and increase conversions through authentic visual content.

Key features:

• Automated UGC collection: From social networks like Instagram and Facebook.
• User-friendly moderation: Simplifies the management of user content.
• Media rights framework: Ensures legal compliance and content rights.
• Multi-product linking: Enhances e-commerce product pages with UGC.
• Advanced analytics: Offers insights into UGC performance.

Pros:

• Streamlines UGC integration across digital platforms.
• Enhances customer engagement and trust through authentic visuals.

Cons:

• Might be complex for smaller brands with limited UGC.
• Focused mainly on visual content, which may not suit all business types.

Who is it for?

• Best for large e-commerce platforms and brands with substantial online traffic and UGC.

Pricing plans:

• Flowbox offers customized pricing plans based on specific business needs.

UGC Management Tool #5 - Curator.io

Curator.io is a social media aggregator that allows businesses to manage and display user-generated content efficiently.

It’s designed for ease of use, offering a range of customizable features to suit various branding and styling needs.

Curator.io excels in aggregating content from multiple social networks, making it a versatile tool for enhancing your social media content strategy.

With its emphasis on both aesthetics and functionality, Curator.io is ideal for businesses seeking to boost their engagement rate and online presence through UGC.

Key features:

• Automated content aggregation: Streamlines UGC collection from various social networks.
• Customizable templates: Over 20 templates for diverse styling needs.
• Advanced filtering and moderation: Ensures high-quality and relevant content.
• SEO-friendly and lightweight: Optimized for better online performance.
• Comprehensive analytics: Offers insights into content performance.

Pros:

• User-friendly interface for easy content management.
• Customizable options enhance branding and aesthetic appeal.

Cons:

• Limited functionality for more complex UGC campaigns.
• May require additional tools for complete UGC campaign management.

Who is it for?

• Ideal for small to mid-size businesses focusing on digital marketing and social content.

Pricing plans:

• Free Forever.
• Professional: $25/month.
• Business: $59/month.
• Event: $200/month.

UGC Management Tool #6 - Birdeye

Birdeye is a versatile UGC management tool tailored for businesses focusing on customer reviews and online reputation management.

It integrates a range of functionalities from review generation to customer interactions.

Birdeye's platform is a comprehensive solution designed to enhance the customer journey and foster customer loyalty through effective engagement.

The tool is equipped with powerful analytics, making it a valuable asset for digital channels and social media platforms.

It's especially suitable for businesses seeking to leverage customer feedback and product reviews for growth and improved service quality.

Key features:

• Review management: Centralizes and manages customer reviews from various platforms.
• Automated review requests: Simplifies the process of gathering reviews and strengthening your social proof.
• Real-time customer interaction: Engages customers through multiple channels.
• Comprehensive analytics: Offers insights for data-driven decisions.
• Customizable messaging: Tailors communication to enhance customer experience.

Pros:

• Streamlines customer review management.
• Enhances online reputation and customer satisfaction while ensuring business growth.

Cons:

• Might be overwhelming for very small businesses.
• Requires consistent engagement for maximum benefit.

Who is it for?

• Ideal for small to mid-size businesses, particularly those in service industries.

Pricing Plans:

• Birdeye offers customized pricing based on business size and needs.

UGC Management Tool #7 - Later

Later is a comprehensive UGC management tool designed to optimize social media content creation and scheduling.

It's tailored for businesses looking to enhance their social media marketing strategies with user-generated content.

Later simplifies finding, curating, and sharing UGC, making it an ideal tool for digital marketing efforts.

Its integrated design tools and analytics provide a holistic approach to content & campaign management.

This platform is particularly beneficial for brands and content creators focused on social media platforms.

Key features:

• UGC sourcing: Easily find and repost content from hashtags, @mentions, and tags.
• Integrated design tools: Collaborate with Canva for streamlined design workflows.
• Content scheduling: Plan and schedule social media posts efficiently.
• Photo and video editing: In-built editing tools for visual content.
• Analytics and insights: Track performance and engagement of your posts.

Pros:

• Simplifies content curation and scheduling.
• Enhances brand engagement and online presence.

Cons:

• More suited for visual content; may not cover all aspects of UGC.
• Might require additional tools for comprehensive UGC campaigns.

Who is it for?

• Ideal for small to medium-sized businesses, influencers, and content creators focusing on visual content.

Pricing plans:

• Starter: starts at $16.67/month.
• Growth: starts at $30/month.
• Advanced: starts at $53.33/month.

UGC Management Tool #8 - CrewFire

CrewFire, now a part of BrandChamp, is a brand ambassador management software designed to drive engagement, UGC, and referral sales.

It focuses on empowering brands to turn their customers into a robust marketing force.

This platform is particularly beneficial for creating authentic reviews and word-of-mouth marketing for continuous business growth.

CrewFire offers a gamified experience for ambassadors, enhancing brand loyalty and community building.

It's ideal for brands seeking an innovative approach to influencer marketing campaigns and customer advocacy.

Key features:

• Ambassador engagement: Mobilizes ambassadors for social media interaction.
• UGC campaigns: Facilitates creation and sharing of brand-related content.
• Referral and discount codes: Drives sales through ambassador referrals.
• Integration with social platforms: Connects to major social networks for seamless tracking.
• Gamification and rewards: Motivates ambassadors with a points and rewards system.

Pros:

• Fosters active brand ambassador communities.
• Enhances social media reach and content authenticity.

Cons:

• May require effort to maintain ambassador engagement.
• Focused on ambassador-driven content, which may not suit all marketing strategies.

Who is it for?

• Ideal for businesses looking to leverage ambassador and influencer relationships for growth.

Pricing plans:

• Starter: $1k/month.
• Growth: $2k/month.
• Business: $4k/month.

UGC Management Tool #9 - Taggbox

Taggbox is a versatile and comprehensive solution for UGC management designed to streamline and amplify user-generated content across various marketing channels.

It focuses on enhancing brand visibility and engagement through dynamic UGC integration.

This platform is ideal for brands looking to elevate their online presence and customer engagement.

Taggbox offers solutions for websites, digital displays, social ads, and more.

It's particularly beneficial for businesses aiming to maximize the impact of their social media content and campaigns.

Key features:

• UGC aggregation: Collects content from multiple social media platforms.
• Customizable widgets: Integrates UGC seamlessly into websites and email campaigns.
• Rights management: Ensures legal use of UGC.
• Hashtag campaigns: Amplifies brand reach and engagement.
• Analytics: Provides insights for optimizing UGC strategies.

Pros:

• Enhances engagement and brand visibility.
• Streamlines UGC collection and integration.

Cons:

• May require time to master the platform's full capabilities.
• Focus on social media content may not cover all types of UGC needs.

Who is it for?

• Ideal for medium to large businesses, especially those with a strong focus on digital and social media marketing.

Pricing Plans:

• Taggbox offers different pricing plans, details of which can be obtained by contacting them directly.

UGC Management Tool #10 - Upfluence

Upfluence is a UGC management tool geared towards influencer and affiliate marketing.

It simplifies the process of identifying and collaborating with influencers, enhancing brand engagement and sales.

The platform is data-driven, offering valuable insights into influencer performance and campaign ROI.

Upfluence is ideal for businesses seeking a comprehensive solution for influencer outreach and management.

It caters to a range of industries, focusing on maximizing the impact of influencer marketing campaigns.

Key features:

• Influencer discovery: Identifies relevant influencers for brand collaborations.
• Campaign management tools: Streamlines influencer campaign processes.
• Affiliate marketing management: Simplifies the creation and tracking of affiliate programs.
• Data-driven insights: Offers analytics on influencer performance and campaign effectiveness.
• Influencer relationship management: Facilitates long-term influencer partnerships.

Pros:

• Comprehensive solution for influencer marketing.
• Data-driven approach for campaign optimization.

Cons:

• Might be complex for beginners in influencer marketing.
• Geared more towards influencer content than other types of UGC.

Who is it for?

• Ideal for medium to large businesses, especially those with a focus on influencer and affiliate marketing.

Pricing plans:

• Upfluence provides customized pricing plans, which can be obtained by contacting them directly.

UGC Management Tool #11 - Bazaarvoice

Bazaarvoice is a UGC platform focused on amplifying authentic shopper experiences through user-generated content.

It offers robust tools for collecting and managing customer reviews, questions, and social content.

The platform aids in driving conversions and creating a sense of community around brands.

It's particularly effective for e-commerce and retail businesses, aiming to boost customer engagement and sales.

Bazaarvoice stands out for its comprehensive approach to leveraging UGC across the consumer journey.

Key features:

• Ratings and reviews: Streamlines the collection and display of customer feedback.
• Social commerce: Converts social media content into shoppable experiences.
• Product sampling: Encourages content creation for product launches.
• Retail syndication: Distributes UGC across retail networks.
• Insights and reports: Provides valuable data for strategic decision-making.

Pros:

• Enhances shopper confidence and brand loyalty.
• Drives sales through authentic customer experiences.

Cons:

• Complexity of features might be overwhelming for smaller businesses.
• Requires active management for best results.

Who is it for?

• Primarily for e-commerce platforms, large retailers, and brands focused on customer-centric marketing.

Pricing plans:

• Bazaarvoice offers tailored pricing solutions based on business needs.

UGC Management Tool #12 - GRIN

GRIN is a comprehensive UGC management tool focused on influencer marketing.

It offers a full suite of features for brands to manage their influencer relationships and campaigns.

This platform is particularly beneficial for businesses looking to scale their influencer marketing programs efficiently.

GRIN emphasizes authenticity and ROI, making it an ideal choice for brands that value genuine brand ambassador management and data-driven strategies.

Key features:

• Influencer discovery and recruitment: Identifies and recruits suitable influencers.
• Relationship management: Manages interactions with influencers effectively.
• Content management: Organizes and tracks influencer content.
• Reporting & analytics: Provides detailed insights for campaign optimization.
• Product seeding: Streamlines the process of product distribution to influencers.

Pros:

• Streamlines influencer marketing campaigns.
• Offers comprehensive tools for relationship and content management.

Cons:

• May require a learning curve to utilize the platform fully.
• Focused primarily on influencer marketing, which might not cover all UGC aspects.

Who is it for?

• Ideal for medium to large businesses with a focus on influencer marketing.

Pricing plans:

• GRIN offers pricing information on request, tailored to the specific needs of businesses.

UGC Management Tool #13 - Emplifi

Emplifi is an all-encompassing social media marketing and customer engagement platform.

It caters to businesses seeking to enhance their online presence and interaction with customers.

The platform offers a diverse range of tools for UGC management, social media content curation, and influencer marketing.

Emplifi is designed to streamline digital marketing efforts, making it easier for brands to connect with their audience.

It's suitable for companies of all sizes looking to improve their digital and social strategies.

Key features:

• Social media management: Streamlines content publishing and scheduling.
• UGC management: Efficiently curates and utilizes user-generated content.
• Influencer marketing: Simplifies influencer collaborations and campaigns.
• Customer ratings and reviews: Manages and leverages customer feedback.
• Audience engagement tools: Enhances brand interaction with customers.

Pros:

• Comprehensive suite of marketing tools.
• Enhances brand presence and audience engagement.

Cons:

• Could be complex for smaller businesses or beginners.
• Requires investment in learning the platform for optimal use.

Who is it for?

• Suitable for businesses of all sizes, focusing on digital marketing and customer engagement.

Pricing plans:

• Emplifi offers tailored pricing based on the specific needs of businesses.

UGC Management Tool #14 - SocialBoard

SocialBoard is a social media aggregator that excels in curating and displaying user-generated content across various platforms.

It enables businesses to amplify their brand stories by integrating social media posts into their websites or presentations.

The platform is designed to enhance customer engagement and online presence.

SocialBoard is particularly useful for brands looking to leverage the power of social media content in their marketing campaigns.

It offers a mix of automated and manual curation workflows to suit different needs.

Key features:

• Content aggregation: Collects content from networks like Instagram, Facebook, and Twitter.
• Customizable displays: Offers various layout options for brand alignment.
• Content moderation: Ensures only appropriate content is displayed.
• Responsive layouts: Optimized for viewing on different devices.
• Automated and manual curation: Flexibility in content management.

Pros:

• Enhances brand storytelling and audience engagement.
• Simplifies the process of displaying social media content.

Cons:

• Might require manual oversight for content moderation.
• Primarily focuses on visual content from social networks.

Who is it for?

• Ideal for small to medium-sized businesses focusing on digital marketing and social media.

Pricing plans:

• Starter: $349/month.
• Pro: $499/month.
• Enterprise: custom.

UGC management tool #15 - Yotpo

Yotpo's Visual UGC platform is tailored for e-commerce brands aiming to enhance their online shopping experience with visual marketing.

It focuses on showcasing customer photos, videos, and reviews to build brand trust.

The platform integrates seamlessly with e-commerce sites, offering Instagram widgets and galleries for creating shoppable content.

Yotpo also emphasizes the legal usage of UGC through its rights management tools.

This tool is ideal for brands looking to leverage real-life product displays in their marketing campaigns.

Key features:

• Shoppable galleries: Turns customer content into direct sales opportunities.
• Instagram integration: Seamlessly connects with Instagram for easy content curation.
• Rights management: Ensures legal compliance in using customer content.
• Customer reviews: Integrates customer feedback with visual content.
• Customizable displays: Tailors the look to fit brand aesthetics.

Pros:

• Enhances the online shopping experience.
• Builds trust through authentic customer content.

Cons:

• Focus on Instagram might limit diversity in content sources.
• More suited for visually driven products and brands.

Who is it for?

• Primarily for e-commerce businesses and retailers focusing on visual content.

Pricing plans:

• Yotpo offers various pricing plans, including custom solutions for different business needs.

Wrapping Up

We have explored the top UGC management tools, offering insights into their features, pros, cons, target audiences, and pricing.

These tools provide numerous advantages, including enhanced marketing strategies, time-saving capabilities, and improved online presence.

Our UGC agency’s verdict:

• Showcase: Ideal for brands seeking creative and authentic UGC ads through collaborations with content creators.
• CrowdRiff: Best suited for destinations and brands focusing on visual storytelling through UGC.
• Skeepers: A great choice for retail and e-commerce sectors aiming to enhance shopper engagement.
• Flowbox: Perfect for large e-commerce platforms needing scalable visual UGC solutions.
• Curator.io: Suitable for small to mid-size businesses focusing on digital marketing with a user-friendly interface.
• Birdeye: Excellent for service industries looking to manage online reputation through customer reviews.
• Later: A go-to tool for influencers and content creators, especially in visual content management.
• CrewFire: Ideal for brands focusing on ambassador-driven content and word-of-mouth marketing.
• Taggbox: Great for businesses aiming to maximize social media content impact across various digital platforms.
• Upfluence: Tailored for businesses with a focus on influencer and affiliate marketing.
• Bazaarvoice: Best for e-commerce platforms and large retailers focusing on customer-centric marketing.
• GRIN: Suitable for businesses aiming to scale influencer marketing programs.
• Emplifi: Ideal for companies of all sizes focusing on comprehensive digital marketing and customer engagement.
• SocialBoard: Good for small to medium-sized businesses leveraging digital marketing and social media.
• Yotpo: A top choice for e-commerce businesses and retailers focusing on visual content and shopper experience.

Each tool has its unique strengths, but Showcase stands out as the best overall.

It excels in creating authentic UGC ads by connecting brands with skilled content creators, offering data-driven insights for impactful marketing campaigns.

Remember, your specific needs will determine the best tool for you.

Consider these insights, weigh your options, and you'll find the perfect fit to elevate your brand's UGC strategy!

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